How often does your customer thrive in ambiguity? err... or how often does your customer play in the dark, with competing agencies thriving of lack of clarity in deliverable? We, at the PR workshop have often seen that - seen marketing agencies stonewalling our proposals saying PR is not a big deal, and adds zilch value.. So, what better way than to say what the role of various agencies is?? Rudimentary, yet important for all to know!

1. PublicRelationsAgency Social MediaAgency Ad Agency Creative Agency Strategic advisory
 PR agencyworksin
creatingand sustaininga
longtermpositive image
for the company/its
brands/people
 PR agenciesare strongin
deliveringwhatisreferred
to as unpaidcontent
equivalentinmedia–
online,offline oranyform
of media
 PR companieswork
closelywith the client,
produce contentand
storiesonvariousaspects
of the company,brands
and people;andthentake
it outin the media.
 Such contentisthen
sharedwithjournalistsin
the media,tobe
positionedinmedia
storiesthatmay feature
the clientrelated
information.
 Have a verystrongmedia
relationsengagement,at
the national,regional and
local level.
 Thisis nowmore
commonlyreferredtoas
digital marketing.
 Manage the online
brandingandimage of the
corporate and itsbrands
 Produce andpost relevant
content,whichwill be
interactive andengage
online users,whoalsowill
turn outto be influencers
of the brandand its
products.
 Decide onwhatis the best
contentand formto post
invariousforum,take the
clientintoconfidence and
builda greatonline brand.
 Such social media
agenciesare goodat
buildingoutownedmedia
(like communities,blogs
etc)
 Create unique brand
relatedcampaignsthat
spewsattentionand
brand credibilityonline;
alsosuch campaigns
eventuallydrive consumer
behaviour.
 Ad agenciescombinetheir
creative andresearch
expertisewiththe inputof
the clienttodevelopa
campaignthat appealsto
customers.
 An agencyhasin it
creative directors,copy
writers,model co-
ordinatorsor material
coordinatorsetc,to design
and execute the
advertisementcampaign,
as decidedperthe
marketingstrategyforthe
brand/product.
 Mediaplannersare alsoa
crucial part of an agency -
knowswhichtype of
media-- suchas radio,
television,newspapers,
online ora combination --
isright forthe message
youare tryingto convey
and will negotiateto
obtainthe bestpossible
rates.
 Helpsinincreasingbrand
or product recognition
and final revenue
increase.
(the line of difference
betweenanadagencyand
creative agencyisthin,both
the termsare usedto refer
to the same,at times)
 Besideswhatisdone by
an advertisementagency,
a creative agencyhelpsin
creatingany
marketing/brandrelated
collateral forthe
company.
 Theyworkcloselywith
clientandcreate various
brand imagery,which
communicate the feel and
value of the brand,in
consentwiththe
marketingteamat the
client.
 Once the collateral is
created,eitherthe
creative agencyhasthe
wherewithal toproduce
the brandedcollateral,or
it isoutsourcedtoa
printinghouse.
 Developandimplement
go-to-marketplansto
assistsegmentgrowth
initiatives.
 Helpincreatinga strategy
documentinline withthe
revenue vision.
 Helpand aidin
implementingintegrated
marketingplantoassist
P&L growth.
 Drive strategyby product
segmentandenable
strategicplanningprocess
to ensure executionon
time.
 Offersalesteamwith
marketingroadmaps,
industrytrendsand
partnersolutions.
 Identifyeffectivesegment
or vertical salestoolsand
optimize sales
productivity.
 Ensure dealer
engagementincompany
program withregular
dealercommunication.
 Reviewproduct
movementandsuccess
factors bydealerlocation.