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Building a social media team

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A 5-minute presentation I gave at H&K London's Demystifying Digital event in March 2010. …

A 5-minute presentation I gave at H&K London's Demystifying Digital event in March 2010.

There's a narrated version on vimeo: http://vimeo.com/10556892

Published in: Business
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Transcript

  • 1. Who do I need on my Social Media team?
  • 2. What we’ll cover in 5 minutes • Who has time for messing about on Facebook and Twitter? • It’s not the intern’s job • The perfect social media team • What does it cost? • A few thoughts on success
  • 3. Who has time for all these social media shenanigans?
  • 4. This can’t be your social media team.
  • 5. They should be experienced communicators
  • 6. So what does the team look like? Reconnaissance • On the lookout for what’s next • Up-to-date, plugged in, motivated to discover Mad Scientist • Tinkerer, joiner, experimenter • Tries the tools, sees the pros and cons Communications General • Realist, integrator • Focused on effectiveness and results Community Manager • Human, not a message machine • Responsive and helpful
  • 7. Recon • On the lookout for what’s next • Up-to-date • Plugged in • Motivated to discover
  • 8. Mad Scientist • Tinkerer • Joiner • Tries the tools • Experiments • Weighs the pros and cons
  • 9. Communications General • Realist • Integrator • Focused on results
  • 10. Community Management Listening Responding Engaging
  • 11. Community Management is the glue Listening • Monitor • Participate Responding • Help • Correct Engaging • Relate • Build Trust
  • 12. How much does it cost? $22,000 A day!!
  • 13. How much does it cost? Between 0 and $1million+
  • 14. How much do those other guys spend? $0
  • 15. Molson Coors Tonia Bryan Adam Sebastien Forrest
  • 16. How much do those other guys spend? $1million+
  • 17. Rogers Communications Agency Richard Mary Miranda Sean Stacey Rob
  • 18. A few final thoughts on success • It’s not about your budget • It’s about your resources • How much TIME can you and your team commit to social media? • Agencies can help (on the good and fast part!) • If you’ve got an honest one, they’ll tell you that they are working themselves out of a job
  • 19. Don’t try to boil the ocean • You can’t really get your arms around this stuff – There is no manual – There is no rulebook – There is only what’s happening today – Start with one thing • Do three things for me: 1. Get a senior champion 2. Identify the people in your organization who have the personalities for the four roles
  • 20. #3 – Be the mad scientist!
  • 21. THANK YOU

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