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Building a social media team
 

Building a social media team

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A 5-minute presentation I gave at H&K London's Demystifying Digital event in March 2010.

A 5-minute presentation I gave at H&K London's Demystifying Digital event in March 2010.

There's a narrated version on vimeo: http://vimeo.com/10556892

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    Building a social media team Building a social media team Presentation Transcript

    • Who do I need on my Social Media team?
    • What we’ll cover in 5 minutes • Who has time for messing about on Facebook and Twitter? • It’s not the intern’s job • The perfect social media team • What does it cost? • A few thoughts on success
    • Who has time for all these social media shenanigans?
    • This can’t be your social media team.
    • They should be experienced communicators
    • So what does the team look like? Reconnaissance • On the lookout for what’s next • Up-to-date, plugged in, motivated to discover Mad Scientist • Tinkerer, joiner, experimenter • Tries the tools, sees the pros and cons Communications General • Realist, integrator • Focused on effectiveness and results Community Manager • Human, not a message machine • Responsive and helpful
    • Recon • On the lookout for what’s next • Up-to-date • Plugged in • Motivated to discover
    • Mad Scientist • Tinkerer • Joiner • Tries the tools • Experiments • Weighs the pros and cons
    • Communications General • Realist • Integrator • Focused on results
    • Community Management Listening Responding Engaging
    • Community Management is the glue Listening • Monitor • Participate Responding • Help • Correct Engaging • Relate • Build Trust
    • How much does it cost? $22,000 A day!!
    • How much does it cost? Between 0 and $1million+
    • How much do those other guys spend? $0
    • Molson Coors Tonia Bryan Adam Sebastien Forrest
    • How much do those other guys spend? $1million+
    • Rogers Communications Agency Richard Mary Miranda Sean Stacey Rob
    • A few final thoughts on success • It’s not about your budget • It’s about your resources • How much TIME can you and your team commit to social media? • Agencies can help (on the good and fast part!) • If you’ve got an honest one, they’ll tell you that they are working themselves out of a job
    • Don’t try to boil the ocean • You can’t really get your arms around this stuff – There is no manual – There is no rulebook – There is only what’s happening today – Start with one thing • Do three things for me: 1. Get a senior champion 2. Identify the people in your organization who have the personalities for the four roles
    • #3 – Be the mad scientist!
    • THANK YOU