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Get more done in less time, #workhacks for your busy life
Get more done in less time, #workhacks for your busy life
Get more done in less time, #workhacks for your busy life
Get more done in less time, #workhacks for your busy life
Get more done in less time, #workhacks for your busy life
Get more done in less time, #workhacks for your busy life
Get more done in less time, #workhacks for your busy life
Get more done in less time, #workhacks for your busy life
Get more done in less time, #workhacks for your busy life
Get more done in less time, #workhacks for your busy life
Get more done in less time, #workhacks for your busy life
Get more done in less time, #workhacks for your busy life
Get more done in less time, #workhacks for your busy life
Get more done in less time, #workhacks for your busy life
Get more done in less time, #workhacks for your busy life
Get more done in less time, #workhacks for your busy life
Get more done in less time, #workhacks for your busy life
Get more done in less time, #workhacks for your busy life
Get more done in less time, #workhacks for your busy life
Get more done in less time, #workhacks for your busy life
Get more done in less time, #workhacks for your busy life
Get more done in less time, #workhacks for your busy life
Get more done in less time, #workhacks for your busy life
Get more done in less time, #workhacks for your busy life
Get more done in less time, #workhacks for your busy life
Get more done in less time, #workhacks for your busy life
Get more done in less time, #workhacks for your busy life
Get more done in less time, #workhacks for your busy life
Get more done in less time, #workhacks for your busy life
Get more done in less time, #workhacks for your busy life
Get more done in less time, #workhacks for your busy life
Get more done in less time, #workhacks for your busy life
Get more done in less time, #workhacks for your busy life
Get more done in less time, #workhacks for your busy life
Get more done in less time, #workhacks for your busy life
Get more done in less time, #workhacks for your busy life
Get more done in less time, #workhacks for your busy life
Get more done in less time, #workhacks for your busy life
Get more done in less time, #workhacks for your busy life
Get more done in less time, #workhacks for your busy life
Get more done in less time, #workhacks for your busy life
Get more done in less time, #workhacks for your busy life
Get more done in less time, #workhacks for your busy life
Get more done in less time, #workhacks for your busy life
Get more done in less time, #workhacks for your busy life
Get more done in less time, #workhacks for your busy life
Get more done in less time, #workhacks for your busy life
Get more done in less time, #workhacks for your busy life
Get more done in less time, #workhacks for your busy life
Get more done in less time, #workhacks for your busy life
Get more done in less time, #workhacks for your busy life
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Get more done in less time, #workhacks for your busy life

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  • 1. HOW TO: 
Get more done in less time"Sarah Evans I (@PRsarahevans) I sarah@tracky.com #workhacks
  • 2. #workhacks
  • 3. THIS isn’t working. #workhacks
  • 4. Enter open social 
collaboration platforms and work hacks." #workhacks
  • 5. What are #workhacks?"Creating effective solutions to a work problem. #workhacks
  • 6. Today’s #workhacks:"•  Running your social editorial calendar (and without a spreadsheet)•  Monitoring online news for story opps•  Emailing (better)•  Make a cinch of social sharing•  Create a robust resource of media queries•  Updating your clients and team(s)•  Social publishing #workhacks
  • 7. Think about your open social collaboration platform like your website or blog. It’s a centralhub where everything lives. You constantly drive everything to it." #workhacks
  • 8. This single habit will transform the way you work, your ability to get more things done and reduce your emailconsumption and creation dramatically." #workhacks
  • 9. If you’re starting here, then you’re missing out. #workhacks
  • 10. •  Media queries•  Task updates for superiors•  Volunteer activities•  Editorial calendar•  Blog/content creation•  Social publishing #workhacks
  • 11. I got out of email and 
 into collaboration." #workhacks
  • 12. Monitoring news, competitors & more
 (IFTTT, mobile, social, lists, Google Alerts)" #workhacks
  • 13. We use this content for…"•  Social sharing•  Story starters•  Daily e-blast•  Weekly #journchat•  Case studies•  Media/pitches•  Research•  Product enhancements #workhacks
  • 14. 3 tiers of monitoring:" #workhacks
  • 15. www.ifttt.com Copy & paste #workhacks
  • 16. www.bufferapp.com In the hopper for any other applicable Twitter accounts (e.g. clients) + hashtag(s). Rewritten for other social networks and added to the hopper. {Link}" #workhackshttps://ifttt.com/recipes/18573 J
  • 17. Get industry news faster than 99% of your peers. #workhacks
  • 18. And, if it’s a story starter…
 (We do 1 of 5 things)" Blog post, Media pitch, Social media release; Guest post; or Archive for later #workhacks
  • 19. Social Editorial Calendar #workhacks
  • 20. #workhacks
  • 21. How we create content: STEP 1: Go to the PR Group. #workhacks
  • 22. STEP 2:Assignteammembers,set a duedate andsharenotes.#workhacks
  • 23. STEP 3: Create a Google Doc within the track. Everyone isnotified, saves an email and keeps everything in one document. #workhacks
  • 24. STEP 4: We have an “official” blogtemplate so that anyone writing for our site can stay consistent with ourbranding. I haveit starred so that it’s always available when working. #workhacks
  • 25. How we share content: Create a tactical arsenal (lives in the “umbrella” over all tasks) and determine priority levels for your messages. 1. Post to Twitter from all possible accounts and, when appropriate, 1) mention(@) company name, co-founders, co-workers, investors and/or advisors(depending on the post); 2) include essential hashtags (if there are a lot ofassociated hashtags focus on most important first, then include others in futureposts); 3) DM people who might like to share with a request to RT; 4) Share post2-3 times over 2 weeks, then once a month for 3 months, then once every othermonth (from company account and co-founders accounts) 2. Post to Linkedin company and personal profiles and, when appropriate, tag(@) company name, co-founders, co-workers, investors and/or advisors(depending on the post). ESSENTIAL: Write a helpful, informative message topeople with a certain job title or certain industry. Build an email list based onthis within LinkedIn. MAKE SURE TO SELECT THE OPTION TO HIDE ALLEMAIL ADDRESSES before sending. You can only do 50 people at a time, soblock off at least an hour to send. For example, tactics 1-5 are for every post, 1-15 are for medium priority and 1-26 are for highest priority.   #workhacks
  • 26. K.I.S.S."•  Identify your “key times” (Tweriod)•  Schedule posts to go out at times you’re most likely to reach your community (Buffer)•  Automate your sharing (dlvr.it)•  Schedule for G+ (DoShare)•  Reminders to share evergreen content every few weeks or months. (Tracky) #workhacks
  • 27. •  Plan out 5 to 7 days in advance. •  Keep a social sharing track where this information lives so you can repurpose it. •  Check it daily to remove content or check it. #workhacks
  • 28. Where do you find content? "•  Alltop (alltop.com)•  Reddit•  Feedly or Flipboard (on iOS)•  Google Reader•  RSS•  Twitter lists•  Facebook lists•  Tumblr•  icanhascheezburger #workhacks
  • 29. Bonus Tip! Allow your research to double as content, real-time" h"ps://www.rebelmouse.com/trendingonline/   #workhacks
  • 30. Track success of content" #workhacks
  • 31. The secret to reducing email… #workhacks
  • 32. Group. Everything." People you frequently email Projects you’re working on All of your clients Research and media lists Public groups Partnerships with other businesses Recipes, crafts and other hobbies #workhacks
  • 33. Make your own list. Here’s mine:" Email" Social collaboration"Initial project overview, including links to tracks. XQuick hello, introduction (initial comm.) XInterviews, questions, surveys X XUrgent, important update (with link to track) X XScheduling meetings, lunch XPitch, media reply X XAll company/corporate message XMarketing material creation XContent creation (e.g. blog posts) X #workhacks
  • 34. Make yourinbox work for you" #workhacks
  • 35. Use quick response emailtemplates on your smartphone
(and if you’re on iOS, there’s a hack for that)" •  Identify an app or built in feature that can be accessed on your computer, smartphone and tablet. •  Type them once and use at your discretion. #workhacks
  • 36. Power incoming communication with the same platform." #workhacks
  • 37. EXAMPLE:Customer service and requests #workhacks
  • 38. Manage media relations
 (and, gasp, without a spreadsheet)" #workhacks
  • 39. Media queries" What’s your current process? Email upon email upon email? #workhacks
  • 40. All pitchesare archived,tagged and searchable. #workhacks
  • 41. #workhacks
  • 42. Label, tag, set a deadline and assign appropriately. #workhacks
  • 43. Keep client(s), peers, vendors asinformed as possible and help your staff keep you informed, too." #workhacks
  • 44. Keepeveryone in the loop #workhacks
  • 45. Use for clients,vendors and staff. Update real-time with important tasks andaccomplishments.Amazing archiveand opportunity for interaction. #workhacks
  • 46. Publish to your social community site" LVchamber.com/start #workhacks
  • 47. All told, these #workhacks and integration of open social collaboration has personally:
 "•  Increased ability to produce content by 110% (from 2 blog posts on one blog per week to 4-6 posts on two-three blogs per week)•  Reduced outgoing email by 25% (from 3,600 to 2,700 over three months) •  Reduced incoming email by 5% (from 9,000 to 8,550 over three months – and still dropping)•  Increase in content sharing on social sites (from 5 to 7 shares on one social account to 5-8 shares across 12 social accounts)•  Drive views to Tracky website by 500%•  Create additional communities to engage (Launched the Google+ PR Community with more than 1,600 active members)•  Increased online engagement for multiple brands (on average, 100 to 1.2K clicks on each article shared) #workhacks
  • 48. #workhacks
  • 49. For a list of all resources mentioned today, visit: https://tracky.com/46630. #workhacks
  • 50. #workhacks
  • 51. Congratulations! " You are the 1%. Of “doers,” that is. Instead of talking about what you want to do, you actually do it. That’s a rare gift and you, my friend, have it. Beproud of your gift and tell the world that you’re part of an elite group of doers! #workhacks

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