Social media: Start the conversation Sarah Evans Director of Communications Twitter: PRsarahevans Skype: Prsarahelizabeth AIM: Prsarahelizabeth LinkedIn: http://www.linkedin.com/in/prsarahevans

How did you hear about Gov. Blagojevich?

How did I hear about it? #1 #2 #3 #4 #5

ALL before 7:00 a.m.

How did my president hear about it?

At ECC we use* + + + Another way to converse with our stakeholders *We are still in a “beginner” stage with social media and have selected these media to focus on at this time.

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Social media enhances communication and serves as ANOTHER way to engage.

@ECCdistrict509

Elgin Spartans

ECC Alumni Network

ECC Visual & Performing Arts

QUICK TIP: Check the availability of your name at www.usernamecheck.com

RESULT! RESULT! RESULT!

Reach out to networks in creative ways Took photo with mobile phone and tagged Elgin Spartans.

RESULT! RESULT! RESULT!

Status update!

Who is doing it well?

Who is doing it well?

Who is doing it well?

So, what’s the ROI?

“ The problem with trying to determine ROI for social media is you are trying to put numeric quantities around human interactions and conversations, which are not quantifiable.” – Jason Falls, director of social media for Doe-Anderson

You CAN, however, think about NEW metrics!

What are your CONVERSATION goals? Money-making vs. Perception-building Think ROA – Return on Attention What are your objectives? Build relationships? Build awareness? Both?

Money-making vs. Perception-building

Think ROA – Return on Attention

What are your objectives?

Build relationships?

Build awareness?

Both?

Evaluating results A few measurement ideas Incoming traffic from links Number of people subscribed to RSS feeds Number of people in social media groups Track backs or link backs Conversation tracking tools like Summize or Monitorr Comments on blog posts Increased attendance at events Increased enrollment

A few measurement ideas

Incoming traffic from links

Number of people subscribed to RSS feeds

Number of people in social media groups

Track backs or link backs

Conversation tracking tools like Summize or Monitorr

Comments on blog posts

Increased attendance at events

Increased enrollment

What do these conversations do, besides build the relationship? Build product/institution awareness Create interest Provide information Stimulate demand Reinforce the brand

Build product/institution awareness

Create interest

Provide information

Stimulate demand

Reinforce the brand

QUICK TIP: Watch “Social Media in Plain English” for a quick intro.

Start your conversation!

Getting started tips: Check for username availability Register on 1-3 sites Search for those you would like in your conversation Reach out to them Engage (daily)

Check for username availability

Register on 1-3 sites

Search for those you would like in your conversation

Reach out to them

Engage (daily)