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Social Media For Your Business
Social Media For Your Business
Social Media For Your Business
Social Media For Your Business
Social Media For Your Business
Social Media For Your Business
Social Media For Your Business
Social Media For Your Business
Social Media For Your Business
Social Media For Your Business
Social Media For Your Business
Social Media For Your Business
Social Media For Your Business
Social Media For Your Business
Social Media For Your Business
Social Media For Your Business
Social Media For Your Business
Social Media For Your Business
Social Media For Your Business
Social Media For Your Business
Social Media For Your Business
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Social Media For Your Business

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A presentation given to a local Chamber of Commerce.

A presentation given to a local Chamber of Commerce.

Published in: Technology, Business
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  • 1. Social Media: For Your Business Sarah Evans Sevans Strategy sarah@sevansstrategy.com Twitter: PRsarahevans Skype: Prsarahevans AIM: Prsarahevans LinkedIn: http://www.linkedin.com/in/prsarahevans
  • 2. CAUTION: You may feel overwhelmed. (that’s okay)
  • 3. Online Communities & Social Media • Social networking (i.e. Twitter, Facebook) • Social bookmarking (i.e. Digg, Delicious) • Broadband content • Gaming (i.e. video games, entertainment) • Blogs (i.e. Wordpress, Blogger, TypePad) • Consumer generated media • Mobile content or gaming access • Wikis (i.e. Wikipedia) • Video sharing (i.e. YouTube) • Photo sharing (i.e. Flickr, Photobucket) • Presentation sharing (i.e. Slideshare, Scribd)
  • 4. Social Media (the social part) • YouTube - More than 100M video uploads, daily • Facebook -200M active users • Twitter -3 million + posts per day • Blogs - 133M indexed by Technorati since 2002 • News bookmarking sites -“regular” people shaping news THEY deem important (e.g. Digg, Delicious) Every major social network has developed a mobile component (original basis for Twitter)
  • 5. It’s not joining Twitter and Facebook.
  • 6. Going online means an integrated approach. • Media strategies – Talking to reporters via social networking sites – Reading, commenting and monitoring news articles and blogs • TIP: When posting include your name, email address, Web site, Twitter ID, etc. in your comment • Builds your visibility • Determines prominence of an article • Marketing strategies – Facebook ads – Google Sponsored Links
  • 7. It’s ANOTHER tool
  • 8. So, what are they all “doing” out there? (Remember, it’s the social part.) • Instantaneous • Want it now • Conversation • Let’s chat/sharing • Community • I’m a part of something • Transparency • Putting it out there • Listen • Someone heard me • Participatory • Join in/make friends • Monitor • Find others like me • Respond • Follow up
  • 9. What are you doing out there? making your business or brand more personal. Connecting on a new level.
  • 10. • Customer support forums • ID E A S T O R M (grew out of negative response) • Blogs • Community driven ratings and reviews
  • 11. • @ScottMonty • Drilled down to w h e r e their audience is • Easily “shareable”
  • 12. CDC – Swine Flu • #SwineFlu • Message • Engage • Monitor • Promote
  • 13. How are you going to use social media?
  • 14. Your plan s tarts he re . • Who are you/your brand? – Connector: knows lots of people – Maven: trusted expert who seeks to pass knowledge along – Salesman: charismatic people skills with powerful negotiation skills • Who do you want to communicate with? – Clients, like-minded people, friends • What are you looking to gain? – Increased brand visibility, build a large network
  • 15. W h o is g o in g t o b e “ yo u r” fa c e ? W h a t is g o in g t o b e “ y o u r ” v o ic e ? • Do you have a beloved leader or employee already identified with your brand? • Online name and imagery • Make sure your presence is sustainable – If this person(s) went away tomorrow would your online presence remain? • Likeable and rational • “Gets” social media • Communications/PR background (if appropriate)
  • 16. Id e n t it y : C o lo n e l T r ib u n e “Humanization of the Tribune and engaging bloggers/readers in their territory on their terms.” Facebook Twitter Tribune.com flickr
  • 17. What are your C O N V ROERRe turn on Eng ag eN ntgoals? Think E – S A T IO me • Incoming traffic from links • Number of people subscribed to RSS • Track backs or linked conversations • Comments • Increase in anything • Survey
  • 18. What tools are you going to use?
  • 19. It’s going to… • Take time (building a following doesn’t happen overnight) • Require you to be “social” (it’s not a one-way street, listening is valued) • Mean integrating traditional with the “new” (social media isn’t a magic pill) • Encourage you to look internally, too (happy employees can share some of the best stories) • Have a learning curve (you may make mistakes, quality not quantity)
  • 20. New communication cycle
  • 21. W h o is t a lk in g ?

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