Social Media And Public Health Communication (no formatting)

Social Media and Public Health (Crisis) Communication Sarah Evans Sevans Strategy @PRsarahevans sarah@sevansstrategy.com

Online Communities & Social Media  Give people information (ASAP)  Allow others to comment and participate ◦ Share photos and video ◦ Link to other experts and sources  Dispel rumors and misinformation  Monitor (your own news and other breaking news)  Respond  Comprehensive (multiple online accounts)  Compile credible sources  Streamline information ◦ Badges ◦ Widgets

• Email • Twitter • Facebook • Ning site (create your own network) • Web site and/or blog • Text • Photo (Flickr) • Video (YouTube, Seesmic) • Applications (badges and widgets) What are you going to use & what already exists? (your inventory)

Who owns your content? WHO, CDC, Kane County?

Let people know you’re there • Build up your community (start now) – Send an email announcement – Reach out to people from your account(s) • Include social media sites in your email signature, print materials, Web site, etc

Let people know what you’re going to talk about • Is this just for breaking health news? • Are you going to interact with people? • Is more than one person going to update the account(s)? • Will there be updates 24/7/365? • What is your voice/brand? • Is more than one account on each network appropriate (see upcoming example)?

Twitter Twitter is a service for people to communicate and stay connected through the exchange of quick, frequent messages. These messages are posted to your profile or your blog, sent to your followers, and are searchable on Twitter search. Twitter lets users engage in conversations with other users in 140 characters or less.

Basic Terms Tweet Posting a message to Twitter @ + name The command which allows tweets to be sent; proceeds username (i.e. @journchat) Retweet (RT) Sharing someone else’s information and giving them credit (RT @name message…) Following You choose to receive someone's updates Followers People who choose to receive your updates Direct Message (DM) Private message sent between two people Block Preventing someone from reading your updates Favorites A public area to save your favorite tweets Fail Whale When too many people are tweeting! Hashtag The # next to a word allows for conversation tracking (#tweetup) Tweetup A face-to-face gathering of those who tweet

Profile Example

People are talking about H1N1 in IL!

FACT: The CDC had less than 1,000 Twitter followers in March on May 21, they had 179, 871 and in July 487,324.

CDC Emergency Tweet

What works in that tweet? • Gave the facts • Shortened URL (recommend bit.ly) • Hashtag for tracking

CDC Health Tweet

World Health Organization News

TIP: Encourage people to turn on mobile alerts for your account so they receive information real-time.

Facebook

Facebook • Create a fan page • Post and allow others to share links, information, photos, videos • Monitor for those interacting on your page • Send messages to a targeted audience • In an emergency you can update your status and send a message to the group • You MUST monitor this page (and think about how you want to interact)

CDC Facebook Fan Page

WHO Fan Page

Best practices to build off of

WHO Virtual Press Briefings

CDC Web site – Show and Tell

CDC Web site: here is where you can find information

Widget: Promotion for you, update once, message management

Other Tools for MD’s

SickCity.org: Real-time disease detection by city

To do’s for your Web site • Running Twitter feeds (yours + CDC) • Widgets • Links to your online profiles • Email alerts • RSS feeds • Show where people can go for additional information • Link to other credible sources of information

To do’s for you • Set up Google alerts • Monitor http://search.twitter.com and Facebook • Identify who is in charge of your social media presence • Talk about your strategy and plan for social media use • Once you join in, you’re expected to participate

Conserve Space and Track: Shorten your URLs Resources • • http://bit.ly • http://tiny.url • http://www.tiny.cc • 3rd Party Applications • http://www.tweetdeck.com • http://www.twhirl.com • http://twitter.com/downloads • Streamline updates = Ping.fm • Mobile • Blackberry = Twitterberry • iPhone • Tweetie • Tweetdeck • iTwitter (just launched)

Social Media And Public Health Communication (no formatting)

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