Search Marketing Expo: Blow me away blogging

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Search Marketing Expo: Blow me away blogging

  1. 1. Want to stay connected? Text “sarahevans” to 50500 for my contact info. Blow Me Away Blogging: Everything you need to know about the social editorial planning processPhoto  credit:  h=p://www.flickr.com/photos/pasukaru76/4327868831/   Sarah  Evans,  chief  evangelist,  Tracky  (www.tracky.com)   sarah@tracky.com  224.789.8314  @prsarahevans   #smx #14A social editorial calendar @prsarahevans
  2. 2. Not So Sexy: Workflow (#nss) Plan Research Create Share Respond Monitor Iterate For  a  list  of  all  resources  men=oned  today,  visit:  h@ps://tracky.com/39923  #smx #14A social editorial calendar @prsarahevans
  3. 3. First, let’s acknowledge THIS isn’t working.#smx #14A social editorial calendar @prsarahevans
  4. 4. The platformyou use matters.#smx #14A social editorial calendar @prsarahevans
  5. 5. It doesn’t matter if you’re a single author blog, or managing multiple contributors, use a social collaboration platform.#smx #14A social editorial calendar @prsarahevans
  6. 6. Plan a.k.a.  NO  spreadsheet  movement  •  Establish roles 
 (content producer, editor)•  Monthly, weekly, daily•  Deadlines•  Promotional toolkit•  Keywords•  Timing (relevance and share)•  Monitor Photo Credit: @PRsarahevans, in track: https://tracky.com/30799 #smx #14A social editorial calendar @prsarahevans
  7. 7. Research•  International & national headlines, localize story•  Holidays, observances•  Customer or brand lifecycle•  Conferences, media events•  Google trends•  Company milestones, human interest stories•  Add top newsrooms to your phone•  Utilize ifttt•  Top social network trending topics•  Twitter lists of top tier media –  Mobile notifications –  Tweetdeck or Hootsuite columns#smx #14A social editorial calendar @prsarahevans
  8. 8. Ideation Station•  Future ideas and research•  Guest post opportunities (inbound links)•  Urgent and important media source opportunities#smx #14A social editorial calendar @prsarahevans
  9. 9. Create It’s  “NaIonal  I  <3  Being  An  Entrepreneur  Week”  •  Monday: “15 reasons why you love being entrepreneurs #new” –  Interviews from people in your industry –  Tweetable sound bites with link back to the article  (tweet this) –  Email post to all participants in advance 
•  Tuesday: Guest post from an employee (human interest story)
•  Wednesday: How your company helps entrepreneurs
 Photo  credit:  h=p://www.flickr.com/photos/krish4u/470892327/  •  Thursday: Pin-worthy images
•  Friday: INFOGRAPHIC#smx #14A social editorial calendar @prsarahevans
  10. 10. But, remember…#smx #14A social editorial calendar @prsarahevans
  11. 11. Shared calendar
  12. 12. Share Define  &  execute  the  best   sharing  tacIcs  for  your   industry.   Stellar  sharing  tacIcs  =  be=er   search  and  social  visibility.     Photo  credit:  h=p://www.blogcdn.com/www.urlesque.com/media/2010/03/release-­‐ the-­‐kraken-­‐template-­‐500js031710.jpg  #smx #14A social editorial calendar @prsarahevans
  13. 13. Example social promotion tactic list (text, visual, audio)•  70-characters (or less) socially shareable sound bite –  Personal –  Corporate•  Social visual post•  E-newsletter•  Hashtag(s)•  Q&A (Quora, Linkedin)•  Niche sites and networks•  Private sites and networks Everything  you  do  should  drive  and  support  your  brand,  traffic  and  keywords.  #smx #14A social editorial calendar @prsarahevans
  14. 14. K.I.S.S. •  Identify your “key times” (Tweriod) •  Schedule posts to go out at times you’re most likely to reach your community (Buffer) •  Automate your sharing (dlvr.it) •  Reminders to share evergreen content every few weeks or months. For  a  list  of  all  resources  men=oned  today,  visit:  h@ps://tracky.com/39923  #smx #14A social editorial calendar @prsarahevans
  15. 15. Tip! Creating the perfect tweet#smx #14A social editorial calendar @prsarahevans
  16. 16. Respond, Monitor & Iterate•  Living content, launch your response matrix (or not)•  Record trends and content that most resonated with your community•  Implement what you learned next week#smx #14A social editorial calendar @prsarahevans
  17. 17. Questions? For  a  list  of  all  resources  menIoned  today,  visit:  h@ps://tracky.com/39923   Here’s a list of 120+ PR resources: http://j.mp/RFzrNoWant to stay connected? Text “sarahevans” to 50500 for my contact info.

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