Navigating Web 2.0 Ppt

2,994 views
2,872 views

Published on

Published in: Technology, Business
0 Comments
14 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
2,994
On SlideShare
0
From Embeds
0
Number of Embeds
260
Actions
Shares
0
Downloads
0
Comments
0
Likes
14
Embeds 0
No embeds

No notes for slide

Navigating Web 2.0 Ppt

  1. 1. Navigating Web 2.0 for the Workplace Sarah Evans Director of Communications sevans@elgin.edu Twitter: PRsarahevans Skype: Prsarahelizabeth AIM: Prsarahelizabeth LinkedIn: http://www.linkedin.com/in/prsarahevans
  2. 2. The Explosion <ul><li>YouTube - More than 100M video uploads, daily </li></ul><ul><li>Facebook -200M active users </li></ul><ul><li>Twitter -3 million + posts per day </li></ul><ul><li>Blogs - 133M indexed by Technorati since 2002 </li></ul><ul><li>News bookmarking sites -“regular” people shaping news THEY deem important (e.g. Digg, Delicious) </li></ul>
  3. 3. Hashtag: #nav20 Go to: http://search.twitter.com Type in: #nav20
  4. 4. <ul><li>Customer support forums </li></ul><ul><li>IDEASTORM (grew out of negative response) </li></ul><ul><li>Blogs </li></ul><ul><li>Community driven ratings and reviews </li></ul>
  5. 5. <ul><li>@ScottMonty </li></ul><ul><li>Drilled down to where their audience is </li></ul><ul><li>Easily “shareable” </li></ul>
  6. 6. CDC – Swine Flu <ul><li>#SwineFlu </li></ul><ul><li>Message </li></ul><ul><li>Engage </li></ul><ul><li>Monitor </li></ul><ul><li>Promote </li></ul>
  7. 7. Social media enhances communication and serves as ANOTHER way to engage.
  8. 8. A few of the “terms” and why they matter <ul><li>Instantaneous </li></ul><ul><li>Conversation </li></ul><ul><li>Community </li></ul><ul><li>Transparency </li></ul><ul><li>Listen </li></ul><ul><li>Participatory </li></ul><ul><li>Monitor </li></ul><ul><li>Respond </li></ul><ul><li>Want it now </li></ul><ul><li>Let’s chat </li></ul><ul><li>I’m a part of something </li></ul><ul><li>You’re not hiding </li></ul><ul><li>Someone heard me </li></ul><ul><li>Join in/have fun </li></ul><ul><li>Find the talkers </li></ul><ul><li>Follow up </li></ul>
  9. 9. Your plan starts here. <ul><li>Who are you? </li></ul><ul><ul><li>Connector: knows lots of people </li></ul></ul><ul><ul><li>Maven: trusted expert who seeks to pass knowledge along </li></ul></ul><ul><ul><li>Salesman: charismatic people skills with powerful negotiation skills </li></ul></ul><ul><li>Who do you want to communicate with? </li></ul><ul><ul><li>Clients, like-minded people, friends </li></ul></ul><ul><li>What are you looking to gain? </li></ul><ul><ul><li>Increased brand visibility, build a large network </li></ul></ul>
  10. 10. Who is going to be “your” face? What is going to be “your” voice? <ul><li>Do you have a beloved leader or employee already identified with your brand? </li></ul><ul><li>Online name and imagery </li></ul><ul><li>Sustainable </li></ul><ul><ul><li>If this person(s) went away tomorrow would your online presence remain? </li></ul></ul><ul><li>Likeable and rationale </li></ul><ul><li>“ Gets” social media </li></ul><ul><li>Communications/PR background (if appropriate) </li></ul>
  11. 11. Identity: Colonel Tribune “Humanization of the Tribune and engaging bloggers/readers in their territory on their terms.” Twitter Facebook Tribune.com flickr
  12. 12. Time? <ul><li>Mobile applications </li></ul><ul><li>Scheduled time </li></ul><ul><li>Syndication </li></ul><ul><li>Shared responsibility </li></ul>
  13. 13. So, what’s the ROI?
  14. 14. “ The problem with trying to determine ROI for social media is you are trying to put numeric quantities around human interactions and conversations, which are not quantifiable.” – Jason Falls, director of social media for Doe-Anderson
  15. 15. You CAN, however, think about NEW metrics!
  16. 16. What are your CONVERSATION goals? <ul><li>Incoming traffic from links </li></ul><ul><li>Number of people subscribed to RSS </li></ul><ul><li>Track backs or linked conversations </li></ul><ul><li>Comments </li></ul><ul><li>Increase in anything </li></ul><ul><li>Survey </li></ul>Think ROE – Return on Engagement
  17. 17. Free monitoring
  18. 18. Public Service Announcement: Secure your brand! Disclaimer: I’m a partner on the site.
  19. 19. This presentation is available on slideshare. http://www.slideshare.net

×