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Navigating Web 2.0 Ppt
 

Navigating Web 2.0 Ppt

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    Navigating Web 2.0 Ppt Navigating Web 2.0 Ppt Presentation Transcript

    • Navigating Web 2.0 for the Workplace Sarah Evans Director of Communications sevans@elgin.edu Twitter: PRsarahevans Skype: Prsarahelizabeth AIM: Prsarahelizabeth LinkedIn: http://www.linkedin.com/in/prsarahevans
    • The Explosion
      • YouTube - More than 100M video uploads, daily
      • Facebook -200M active users
      • Twitter -3 million + posts per day
      • Blogs - 133M indexed by Technorati since 2002
      • News bookmarking sites -“regular” people shaping news THEY deem important (e.g. Digg, Delicious)
    • Hashtag: #nav20 Go to: http://search.twitter.com Type in: #nav20
      • Customer support forums
      • IDEASTORM (grew out of negative response)
      • Blogs
      • Community driven ratings and reviews
      • @ScottMonty
      • Drilled down to where their audience is
      • Easily “shareable”
    • CDC – Swine Flu
      • #SwineFlu
      • Message
      • Engage
      • Monitor
      • Promote
    • Social media enhances communication and serves as ANOTHER way to engage.
    • A few of the “terms” and why they matter
      • Instantaneous
      • Conversation
      • Community
      • Transparency
      • Listen
      • Participatory
      • Monitor
      • Respond
      • Want it now
      • Let’s chat
      • I’m a part of something
      • You’re not hiding
      • Someone heard me
      • Join in/have fun
      • Find the talkers
      • Follow up
    • Your plan starts here.
      • Who are you?
        • Connector: knows lots of people
        • Maven: trusted expert who seeks to pass knowledge along
        • Salesman: charismatic people skills with powerful negotiation skills
      • Who do you want to communicate with?
        • Clients, like-minded people, friends
      • What are you looking to gain?
        • Increased brand visibility, build a large network
    • Who is going to be “your” face? What is going to be “your” voice?
      • Do you have a beloved leader or employee already identified with your brand?
      • Online name and imagery
      • Sustainable
        • If this person(s) went away tomorrow would your online presence remain?
      • Likeable and rationale
      • “ Gets” social media
      • Communications/PR background (if appropriate)
    • Identity: Colonel Tribune “Humanization of the Tribune and engaging bloggers/readers in their territory on their terms.” Twitter Facebook Tribune.com flickr
    • Time?
      • Mobile applications
      • Scheduled time
      • Syndication
      • Shared responsibility
    • So, what’s the ROI?
    • “ The problem with trying to determine ROI for social media is you are trying to put numeric quantities around human interactions and conversations, which are not quantifiable.” – Jason Falls, director of social media for Doe-Anderson
    • You CAN, however, think about NEW metrics!
    • What are your CONVERSATION goals?
      • Incoming traffic from links
      • Number of people subscribed to RSS
      • Track backs or linked conversations
      • Comments
      • Increase in anything
      • Survey
      Think ROE – Return on Engagement
    • Free monitoring
    • Public Service Announcement: Secure your brand! Disclaimer: I’m a partner on the site.
    • This presentation is available on slideshare. http://www.slideshare.net