Maximize your content

Maximize Your Content
OPTION 1
Create personal distribution list
Write personal message
Send
1. Who else wants to know?
OPTION 2
Use opt-in message platform (e.g. Mailchimp)
Write personal message
Send
2. Syndicate via social networks
On average it takes five (5) separate tactics to drive viewers to blog or site. You can choose to syndicate content and share it the exact same way on every network or tweak it based on the audience:
Add commentary instead of just the headline
Pull a sound bite or quote that makes your information attractive
Tag or mention others you think might be interested in reading
3. Pitch as part of trend story
Notice a lot of comments or posts about your blog? Become the producer and watch for a larger story opportunity. Pitch the concept to:
A larger blog
Mainstream media (local, national)
Other writers in your industry
4. Monitor and respond to comments
Engage with the people taking time to read your content. If they like it enough they’ll share it with their networks.

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Maximize your content

by PRsarahevans on Mar 17, 2011

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Maximize your content — Presentation Transcript