Ideas and Tactics for CIPCO

Social media and business 201 #CIPCO

What’s going on out there?
2 BILLION – very rough number of Google searches daily ( source )
2,695,205 - the number of articles in English on Wikipedia
81 - number of languages represented in the blogosphere
More than 7.8 BILLION tweets

The communication cycle is changing.

5 predicted trends for 2010
MORE mobile and apps
Larger niche social networks
Less Web site log in, more third-party authentications (e.g. Facebook and Twitter connect)
Google Wave will grow in popularity
Geo-locational games

WHY MOBILE?
42% of people admitted to using their cell phones in the bathroom. ( source )
I polled 200 people in my social networks, 90% said they slept with their cell phone.

POLL: I use the following social networks TO VOTE text a code to 99503 or tweet @poll

How To Vote via Texting
Standard texting rates only (worst cast US $0.20)
We have no access to your phone number
Capitalization doesn’t matter, but spaces and spelling do
TIPS EXAMPLE

Let’s take a look at the results

What just happened?
I received data/feedback I could use to customize this presentation
Real-time results to a question
Engaging activity for audience
Proved a point (hopefully)

Thousands of potential tactics.

It’s easy to get overwhelmed.

What’s your strategy? <I’ll give you some ideas.>

Direct to consumer Reasons to engage
Energy and safety tips
Key organizational messages
…

Education

Mobilization

“ Socialize” your Web site
Feature your online presence
Embed video (YouTube) and audio (CinchCast)
Offer a forum
Live comments via Twitter hashtag (#)
RSS
Share this

Identify story and source opps
HelpaReporterOut.com
@Helpareporter
Follow on Twitter, Facebook
Media
Legislators
Consumers
Pitch With Me (pitchwithme.com)
Identify story trends
Top trends on Twitter
Google Trends
Breaking News (@BreakingNews) (breakingnews.com)

THESE ARE EXAMPLES
You’ll have to identify:
The right platforms
The right message
The right audience
The right way to engage

If there’s not a place to communicate, the audience will create one.

Times of Crisis Reactive example: Haiti
Facebook: Haiti “EARTHQUAKE GROUP”
Grew to 246K+ members because of a centralized need for communication
People needed a place, so they created one
Share photos, info
MONITORED by organizations who need the information

Member cooperative communication

Create a wiki Why? If you need many people to contribute to a document or need a back up place for information.
Private access to members
Contribute to FAQ sheets
Central place for communication which changes quickly
Cooperative database
Store conference/meeting minutes
Documentation
Legislative updates/changes

Where can you create a wiki?
http://pbworks.com
http://wikispaces.com
http://www.wiki.com

A private social network Why? If you want a social way to interact and email isn’t cutting it.
Ning, Google Groups, SharePoint
Depends on what you need
Offer privacy settings
Some have offering similar to Facebook, Twitter

Case Study: Southern Union Company Used SharePoint
Major U.S. Gas Company Boosts, Refines Information Access, Increasing Risk Avoidance ( Posted 2009-09-02 )
Southern Union, one of the largest diversified natural gas companies in the United States, faced to use information to support growth .
Employees needed faster access to authorized information and a better way to boost security around restricted data.
Also needed to share information with business partners.
They used Share Point to create an information platform that unifies employees, increases the speed and accuracy of work processes.

Where can you create a private network?
http://ning.com
http://groups.google.com
http://sharepoint.com
http://igroops.com
http://cisco.com/go/eosdemo

Public goal setting and sharing Why? If you need to motive partners or employees or want transparency and accountability
Example: 43Things
Online goal setting community
Increase accountability among cooperatives
By publicizing your company's goals and ambitions, you may gain a following of customers, investors and promoters who watch

Hijack a conversation Why? Because misinformation and rumors are spreading, no one else is doing it, build online credibility
Identify a need for conversation
Host it online
Use a platform like LiveFyre
Moderated by staff or employee
Address real-time issues
Live chat
NOTE: This is a public platform that integrates with Twitter and Facebook

Geo-location for cooperatives, partners
Google maps
Foursquare
Yelp
Gowalla
There are many ways to integrate this idea.
Applications like Foursquare and Gowalla have competition based checkins, rewards and discounts for consumers and other incentives.
IDEA: If people “check in” at their home, an energy saving message could pop us.

Monitor who is talking online Why? Just do it.

How?
Brand overviews
Google Alerts, Google Reader
HowSocialable? ( http://howsocialable.com )
socialmention ( http://socialmention.com )
Blog search
Technorati ( http://technorati.com )
Google Blog Search
Buzz tracking
Serph ( http://serph.com )
Google Trends
Web site
Compete ( http://compete.com )

Virtual meetings
Virtual meeting
Computer
High speed Internet connection
Great content
Headset
Video
Members can all participate online OR link together several groups in different locations
Invite only
Save $

Where can you create a virtual meeting?
http://yuuguu.com
http://webex.com
http://gotomeeting.com
http://secondlife.com

CIPCO Smartphone Apps Why? Shows forward thinking, makes information easy to access
iPhone, Blackberry and/or Droid
Newsletter
Urgent announcements
RSS feed to information and news
Web site
This is the Franklin Covey “Great Career” app for the iPhone.

What about security?

Social media/Online policy
Blog Council – Disclosure Policy
Greteman Group (Marketing Agency)
IBM Social Computing Guidelines
CISCO Internet Postings Policy
HP Code of Conduct
Intel – Social Media Guidelines
Opera Employee Blogging Policies
Sun Guidelines on Public Disclosure
Harvard Law School – Terms & Policy
BBC – Editorial Guidelines, personal use of Social Networking
US Navy – Web 2.0 – Utilizing New Web Tools
CivilService – Code for Online Participation
(CIPR) Chartered Institute of Public Relations Social Media Guidelines

Don’t put ANYTHING online you wouldn’t be comfortable with the media or you mom looking at.

These are a few ideas to get you started.

THANK YOU
Sarah Evans, Sevans Strategy, [email_address] , @PRsarahevans, 224-829-8820

http://prsarahevans.com	213
http://www.slideshare.net	3
http://www.acidlabs.org	1
http://fannagioscd.sourceforge.net	1
http://translate.googleusercontent.com	1

Ideas and Tactics for CIPCO

by PRsarahevans on Jan 19, 2010

Accessibility

Categories

Tags

Upload Details

Usage Rights

5 Embeds 219

Statistics

Ideas and Tactics for CIPCO — Presentation Transcript