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Elgin Spartans Blog Training
 

Elgin Spartans Blog Training

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    Elgin Spartans Blog Training Elgin Spartans Blog Training Presentation Transcript

    • Elgin Spartans Blog Are you ready?
    • The big picture!
      • It’s not just about the blog.
    • “ Who ya gonna call?” Blog busters?!
    • What is our goal? If what you’re doing doesn’t align with the goal, think about what does. Share a glimpse into your very unique life, engage in NEW conversations which ULTIMATELY promote and celebrate the AMAZING students, faculty, staff and alumni of ECC!
    • Now what? Oh yes, there’s more.
      • Term for a blogger = 1 semester
      • One (1) blog post per week
      • Who blogs?
      • You get your very own day of the week
      • Vlog it!
      • Blog patrol
      • Promotion
      • Open comment posting policy
      • $100 gift card at end of semester
      Need to know No, you’re not on a “need to know” basis.
    • How to post Somebody has to teach you!
    • Why the editorial calendar?
      • Blogging for a purpose
      • The face of ECC
        • Branding
        • Anniversary
        • Referendum
      • Give the blog an identity
      • Makes you look smart
      Okay, we made that last one up.
    • What else is out there?
      • Facebook – A social networking website that disseminates information to a list of “friends” sought or sought out by the user.
        • Elgin Spartans
        • ECC PR Team Group
        • Student Life Group
        • ECC Arts Center Group
        • ECC Alumni Group
      • Twitter – A social networking and micro-blogging service that allows ECC to send updates about events and other news about the college.
        • @ECCdistrict509
        • @ECCArtsCenter
      • ECC Arts Center Blog – Standing Room Only
      • Flickr – An image and video hosting website that allows ECC to send photos updates about events and other news about the college.
      • YouTube
      That’s right. Those are instructions on how to make a flying saucer.
    • Good vlogging, good
      • Keep it short and to the point
      • Consider your audience
      • Be creative
      • It’s okay to entertain
      • Read up on some video tips
      It’s all about audience participation.
    • You get to use a Flip Mino! Isn’t this considered product placement?
    • Code of Conduct
      • Say what you want to say, but don’t offend others.
      • Don’t use your blog for personal vendettas.
      • Be YOU!
      • Post often. Using the same day of the week builds your readership.
      • Use pictures and/or video to build interest in your blog.
      • Always select subjects for your post
      • Do not endorse local candidates running for elected office
      • Embed hyperlinks in your content (especially back to the ECC website).
      • Do not use copyrighted photos and videos.
      • If you are unable to post on a particular week, secure a guest blogger and topic.
      • Respond to comments and interact with your readers.
      • Promote your blog posting to your other networks (Facebook, email, etc).
      • Comment on other people’s blogs (not just ECC related) and include a link to your blog post.
      This is kind of important. Pay attention!
    • Best practices I hope I win an award!
      • Figure out in advance your blog purpose, audience and strategy.
      • Be authentic.
      • Always create original content.
      • A blog is not a press release, it's an informal conversation.
      • Edit your blogs for grammar and spelling.
      • Leave comments on other the other blogs AND respond to comments on your blog, keep the conversation going.
      • Use language that your audience uses.
      • For long posts, it's best to compose offline.
      • Blog about timely events.
      • Always mark your subjects for each post!
      • Ask outsiders to provide honest and open feedback
      • Always use Descriptive Titles for each your posts
      • Use Images and Photography
      • Link to related posts
      • We promote your work, so you should, too!
      Do it! 
    • Hot topics and ideas
      • 10 best/worst
      • Tips and tricks
      • How to’s
      • ECC issues and events: 60 th anniversary and rebranding process
      • Lists, lists and more lists
      • Interviews
      • Economy
      • Green ideas/energy saving
      • Obama/new administration
      • Local/regional/national news trends
      • Opinion piece on student newsletter
      • You tell us what becomes a “hot topic and/or idea”
      Can you already see your name in lights? Wait, do bloggers get their name in lights?
    • What does our blog do, besides build the relationship?
      • Build institution awareness
      • Create interest in ECC
      • Provide information about ECC
      • Stimulate demand for ECC
      • Reinforce the ECC brand
      Cool, it’s Russ!
    • Go for it! Woot!