Public Radio Player 3.0 webinar slides
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Public Radio Player 3.0 webinar slides Public Radio Player 3.0 webinar slides Presentation Transcript

  • Public Radio Player 3.0 A quick 30 minute (or less) overview for stations Matt MacDonald fromThursday, January 10, 13
  • Thank You • For your participation, promotion, marketing • For your improvement suggestionsThursday, January 10, 13
  • Quick Background • iPhone app focused only on Public Radio stations and programs • Project initially funded by CPB in 2008 • Collaboration between PRX, APM, NPR and PRIThursday, January 10, 13
  • Who Benefits from the app? • Hundreds of public radio stations • Thousands of programs • Millions of users and listenersThursday, January 10, 13
  • Data • Downloaded over 4,000,000 times • More than 21,000 active daily users • More than 150,000 active monthly usersThursday, January 10, 13
  • Primary goals for 3.0 • Improve audio playback experience • Increase listening time and overall use • Improve access to local and favorite stations • Update user interface and design • Listen to programs without network connectivityThursday, January 10, 13
  • ScreenshotsThursday, January 10, 13
  • ScreenshotsThursday, January 10, 13
  • Supported stream and program formats • MP3, AAC, HE-AAC, SHOUTcast, icecast • PLS and M3U Playlist support for the above formats • RSS with enclosures (Podcasts) for On Demand programsThursday, January 10, 13
  • Timing and Promotion • Submitting to iTunes tomorrow • Live end of January pending Apple approval • Users will get an update notification on their phone • Station promotion materials at: http://apps.prx.org/ • Provide Twitter, RSS and Donation pages at: http://bit.ly/NS0CVsThursday, January 10, 13
  • Questions • Please direct your questions to matt@prx.org or call 617-576-5455 x213Thursday, January 10, 13