Sony Presentation

PlayStation Development:An Academic Opportunity Bruno Matzdorf Resource Development Program Manager Sony Computer Entertainment America

Agenda The Video Game Industry (some definitions) Landscape for Development on PlayStation PlayStation-edu Program Developer Incubation Program

Not talking about… Commercial aspect  Sales  Rolling out PlayStation Movies, Music, Electronics  Other divisions

SCE (Sony Computer Entertainment) Sony Corporation ~ 160,000 employees Sony Computer Entertainment ~ 6,000 employees SCEA ~ 2,000 employees A percentage of Sony Latin America Affiliates’ time

Some quick definitions Platform Holder Developer Publisher e-Publisher

Platform Holder – PlayStation

What is a Developer A business that profits from making games A team that can go from pre-production through production Creative, engineering, art, test, production

What is a Publisher A business that profits from bringing games to market Risk Management Distribution, Marketing

What is an e-Publisher A Developer that Publishes its own game via Digital Distribution

PS3 Business in North America 1 Console (PS3) ~ 100 Publishers Retail ~ 150 e-Publishers ~ 250 PS3 Developers ~ 120 Tools and Middleware Providers ~ 25 Incubators

The PlayStation Developer Community inthe Americas ~ 250 PS3 developers ~ 200 PSP developers New Opportunity – Digital Distribution Current developers are very busy with other platforms Working on building a developer community in Latin America of about 80 developers

History 1995 2000 2003 2006 PS1 PS2 PSP PS3 CD DVD UMD Blu-Ray GTE EE / VU OSD CELL (PPU/SPU) IOP Online RSX GS WirelessC / Asm C++ / Asm C++ / Asm C++ / Asm Scripting OpenGL Scripting Middleware Middleware

PlayStation-eduSCEA (Sony Computer Entertainment America) March 2011

Program Goals Aid the steep learning curve for a PlayStation console Building relationship with SCE Building a curriculum that will seed the development community

Developer Incubation ProgramSCEA (Sony Computer Entertainment America) March 2011

Incubator A game developer An established business Interested in exploring PlayStation development Ideally graduates to a PlayStation Licensee (A PlayStation Developer) ** Can NOT submit games to PlayStation team ** Can NOT Publish

Game Development Cycle Pre-Production Production Alpha / Beta RTM Licensed Developer

Game Development CycleIncubation Pre-Production Production Alpha / Beta RTM Opportunity!! Licensed Developer

Sign-up Process for PlayStation-edu andIncubation Programs Discussions between SCEA and Academic / Incubation Entity PSP/PS2/PS3 Application NDA Academic License / Incubator TLA (Tool Loan Agreement) Aligning goals for program and curriculum integration Educator access to the PlayStation-edu / Incubator access to Developer Network (aka. DevNet)

Key Message There is a clear need for embedded engineering talent with experience on the PlayStation platforms. This program is not targeting game creation, but for engineers that want to understand how the hardware works in the PlayStation consoles.

Other SCEA programs of interest Developer Program  Licensee for PlayStation Tools and Middleware Program Developer Service Provider Program Comics Aggregator Program PSHome Developer Program www.tpr.scea.com

Sony Presentation

by PRTEC on Apr 04, 2011

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