prof. Thomas Bauer - prezentacija PRilika 2012

452 views
388 views

Published on

Published in: Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
452
On SlideShare
0
From Embeds
0
Number of Embeds
11
Actions
Shares
0
Downloads
14
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

prof. Thomas Bauer - prezentacija PRilika 2012

  1. 1. COMMUNICATION & SOCIAL CHANGE NOVI SAD 29. Nov. 2012Thomas A. Bauer, University of Vienna, Austria:UNDERSTANDING CHANCES OF MEDIA SOCIETY
  2. 2. 4 UNKNOWN MEASURES BUT MEASURES OF OBSERVATION• Society: A concept of Observation Society is what its Communication is like Society Is as we think about it Analyzing the Society: Reflecting how we think about it / observing why we observe it as we do: embracing, next against next, next to next• Communication: A Concept of Observation of Social Practice Communication is the unification of difference and the distribution of sociability: consensus and difference• Social Change: A Concept of Observation: Not appropriative for an analytical explanation society: A model of knowledge (interpretative) not a model of proof (representative)• Future : A Concept of Observation: Not appropriative for an analytical explanation society, A causal model of evolution, s surprise model, a discourse model thomas.bauer@univie.ac.at
  3. 3. Culture and Organisation of Unknown Measures Knowledge Model: Idea Society, Communication, Fut ure, Change……. Model of Proof: Reality thomas.bauer@univie.ac.at
  4. 4. Culture and Organisation of Unknown Measures Knowledge Model: Idea THEORY OBSERVATION and ORGANIZATION PRACTICE Model of Proof: Reality thomas.bauer@univie.ac.at
  5. 5. Interests of Observation and Acting Normative CriticalTHEORY OBSERVATION and ORGANIZATION PRACTICE Empirical Pragmatic thomas.bauer@univie.ac.at
  6. 6. Premising Position: The Terminology of SC• Social change: a descriptive metaphor: The term SC conceptualizes the experience of alteration and the difference of social environment along the time line (logical simulation) and thus it organizes cognitively and scientifically the change of experience through concepts: (next-level-)observation of (first-level-)observation• Social change: a terminological model: for the interconnectivity of conceptualization understanding the social environment: the auto-constitutive relationship of concepts: society, culture, communication, and organization• Social change: an operative fiction: the order of things is not their own, it is our construction of meaning – the construction of meaning (reality) always is challenged by ist contingent side ( not necessary, but also not impossible) thomas.bauer@univie.ac.at
  7. 7. Interest of Knowledge: Understand SC in its Cultural Dimension• Social change: a change of relevance: of what social/society/sociability means in context of life: – The relevance of society to the individual life – The relevance if individual to the society – The relevance of sociability between individuals• Social change: a change of culture: social rituals, institutions and symbolic environment: – Mind and habit in designing individual life – The attitudes understanding the society, its demands, values, norms and its institutions – The behaviour/interaction among individuals in respect to mutual awareness• Social change: an operative motif of social development: PR qualities of sustainability: : transparency, credibility, sociability, thomas.bauer@univie.ac.at
  8. 8. Interest of Knowledge: Understand SC in its Cultural Dimension• Social change: a change of communication: as the modus operandi of society and its mechanism of trust: – Technology: minimizing the inclination of failure, outsourcing the problem of disappointment, enabling to overcome limits, standardizing aesthetics and design – Media: mediatization / mediality: the frame of reference of symbolic interaction turns tentatively from social action of observation to social observation of action (cf Flusser) – Mechanism (system) of trust: the social mechanism of reduction of complexity is challenged by a (new) complexity of social mechanisms (inclusion vs. exclusion, winner vs. looser, redistribution of centre-periphery-relation) – Social Orders of Communication: commitment, hierarchy, discourse: from communication to conversation? thomas.bauer@univie.ac.at
  9. 9. Interest of Knowledge: Understand SC in its Cultural Dimension• Social change: represented as a change of structures: representing the change in social, cultural and symbolic environment: - change of arrangements of social relations in institution, organization and social networks - change of social techniques in organizing the indvidual and the social life: technological change• Media change: a change of culture of communication: representing the change in how the society constitutes itself: new programme of social mediality - Change of arrangements of social relations in institution, organization and social networks - Change of social techniques in organizing the indvidual and the social life: technological change thomas.bauer@univie.ac.at
  10. 10. References• Bauer, Thomas A. (2011): In Zukunft mehr Kommunikation. Gesellschaft im Spiegel des Medienwandels. In: Koschnick, Wolfgang (ed.): FOCUS Jahrbuch 2011. Schwerpunkt: Die Zukunft der klassischen elektronischen Medien. München (Focus), p. 465 - 546• Bauer, Thomas A. (2011): Globalisierung aus kommunikationswissenschaftlicher Perspektive. In: Dvorak, Johann / Mückler, Herrmann (ed.): Staat, Globalisierung, Migration. Wien (Facultas.wuv), p. 133 - 158• Bauer, Thomas A. (2012): Medienbildung. Das Kompetenzmotiv ziviler Gesellschaft und das Wissensmotiv der Kommunikationswissenschaft. In: Springer, Nina et. al. (ed.): Medien und Journalismus im 21. Jahrhundert. Herausforderungen für die Kommunikationswissenschaft, Journalistenausbildung und Medienpraxis. Konstanz – München (UKV), p. 47 - 74 thomas.bauer@univie.ac.at

×