Social Media for Business IE Network Presentation

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  • Their Name and one thing about themselves!
  • Does everybody here know everybody else?Either way – please could you introduce yourself & tell us 1 fascinating fact about you.
  • CHARLIE VIDEO
  • Facebook is a social network for connecting people with those around them – friends, family, coworkers, or simply others with similar interests. Facebook started in 2004 as a closed community for college students (requiring users to sign up with a valid university email address) but has since expanded beyond that to schools, corporations, and any user across the world. Facebook allows users to connect and share information in a variety of ways. Consisting of either a Personal Profile or a Business Page, Facebook strives to interact with as many people and companies as possible: this allows both personal interaction and companies to promote brand awareness and generate leads for their business.
  • Has friendsSingle AdministratorSecurity can be set at PrivateDoes not show up in rank searches i.e. Google
  • Has FansCan only broadcastAllows multiple AdminsBy default is set to PublicPages show in rank searches (increased SEO)Can be categorised
  • So few likes for such a prominent Irish business i.e. no landing page for people to like The page is set up to Post only, so interaction on their page is severely curtailed.Their content is limited to their own productsThere is little or no engagement with their current fans and no effort made to find new ones.
  • Twitter is a relationship building and relationship maintenance tool; the most obvious business use of Twitter is to meet potential customers and leads the same way you would at networking event or tradeshow – ALL IN 140 CHARACTERS OR LESS (allow for RT)Very InstantVery Short Time-Line Life (compared to FB)# trending topics can be used for promotionNumerous tools for scheduling
  • Considered the most professional of the SM platformsSell productsFind new clients or employeesGenerate leadsObtain sponsorshipsSell hundreds of tickets to your professional eventGet national and local press coverageAnd last but not least, drive massive traffic to your blog Achieving these goals on LinkedIn don’t come naturally.  You’ve got to work the system on LinkedIn and experiment with different methods. 
  • Founded in February 2005, YouTube allows billions of people to discover, watch and share originally created videos. YouTube provides a forum for people to connect, inform and inspire others across the globe and acts as a distribution platform for original-content creators and advertisers, large and small.YouTube improves your overall SEO, as it ranks highly and back links are easily created.
  • 2 billion videos are watched every day on YouTube!35 hours of video gets uploaded to YouTube every single minute!There are 500+ million users worldwide (unique visitors per month),Generates an estimated 92 billion page views each month.

Transcript

  • 1. INTRODUCTION TO SOCIAL MEDIA FOR BUSINESS BYPR SOCIAL MEDIA SERVICES Phyl Stubbs – IE Network Tallaght Library Thursday 9th August 2012
  • 2. Session Plan Introduction Housekeeping / Question Policy Icebreaker List my Objectives Elaborate on my objectives Summary Q&A
  • 3. Introduction to Social Media forBusiness Ice Breaker
  • 4. ObjectivesAt the end of this session you will: Understand what Social Media is. Identify & list the 3 Characteristics of Social Media Understand the difference between a Facebook Business Page and a Personal Page. Be able to list 4 popular Social Media Platforms Identify the key starting points for implementing a Social Media Strategy & Campaign.
  • 5. Introduction to Social Media forBusiness
  • 6. What is Social Media?Wikipedia: “Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words and pictures.”
  • 7. Social Media is Inbound Marketing Social Media helps with SEO Social Media promotes your Blog/Website Social Media is Permission Centric The conversation has already started…
  • 8. 3 Characteristics of Social Media Network PUBLISH Share
  • 9. Social MediaTips: PublishEveryone can publish anything for everyone Monitor what others publish, promote it Empower your customers to publish
  • 10. 3 Characteristics of Social Media Publish SHARE Network
  • 11. Social Media Tips: ShareAnyone can promote anything to everyone Find where your audience hangs out Promote your content and other content Produce content your audience will love
  • 12. 3 Characteristics of Social Media Share NETWORK Publish
  • 13. Social Media Tips: NetworkAnyone can connect with everyone from anywhere Make friends • Find your existing connections • Network through groups Be helpful • Answer questions • Share interesting content
  • 14. Social Media Network Sites
  • 15. 4 Most Popular Social MediaPlatforms Facebook Twitter LinkedIn YouTube
  • 16. Facebook
  • 17. Facebook Statistics for Ireland
  • 18. Facebook Demographics Ireland
  • 19. Facebook Male/Female User Ratio
  • 20. Personal Page vs. Business Page
  • 21. Effective use of a Business Page
  • 22. Effective use of a Business Page SPIN 103.8 – 159,417 Likes/Fans Constant engagement with their Fans Run plenty of competitions & giveaways Effective use of Tabs  Deliberate,changeable & controllable landing point for every new visitor They always respond to comments & reviews posted on their page (positive or negative)
  • 23. Facebook Wall
  • 24. Poor use of a Business Page
  • 25. Poor use of a Business Page
  • 26. Poor use of a Business Page
  • 27. Twitter
  • 28. Twitter Strategy
  • 29. Twitter for Business
  • 30. LinkedIn
  • 31. LinkedIn Statistics Ireland
  • 32. LinkedIn
  • 33. YouTube
  • 34. YouTube
  • 35. Pinterest
  • 36. Pinterest
  • 37. Pinterest
  • 38. Social Media Campaign Before you start your SM campaign is it essential to:  Know your Target Audience  Plan your aims and goals  Identify the specific Platform you wish to use  Have a Social Media Best Practice Policy in place  Monitor, measure and analyse your Campaign progress constantly
  • 39. Social Media Strategy Strong Calls to Action Consistent Branding Allowing Fan Interaction Active engagement with Fans Not removing negative content posted by fans Timely response to both good & bad comments
  • 40. Q&A ?