RWU - Local Businesses

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Roger Williams University - "Show Don't Tell: Benefits of Creating a Win-Win for Local Businesses"

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RWU - Local Businesses

  1. 1. Show  Don’t  Tell:   The  Benefits  of  creating  a  win-­‐win  for  local  business       University     Roger  Williams  
  2. 2. Jamie  Warner   jwarner839@g.rwu.edu   914-­‐960-­‐3559   @jamiebwarn   Clayton  Durant   cdurant492@g.rwu.edu   908-­‐698-­‐9570   @ClaytonDurant1     Tweet  as  us  your  questions  with  the  hashtag:     Joseph  Milanes   jmilanes826@g.rwu.edu     978-­‐210-­‐3272   @jmilanes5   #showRWU    
  3. 3. Key  Points     •  Personal  Engagement     •  Community  Program  &  Real   Events     •  Internship  Evalua9on   Resources     •  External  Communica9ons  Plan     #showRWU  
  4. 4. Firm  Tours     *  New  York  City   *  Boston   *  Providence   *  Los  Angeles   #showRWU  
  5. 5. Professional  Luncheons   #showRWU  
  6. 6. PRSA/PRSSA  Chapter  Events     #showRWU  
  7. 7. Classroom  Seminars     DANIKA  DALY  PR   #showRWU  
  8. 8. Informa4onal  Interviews     #showRWU  
  9. 9. PR  Career  Week   #showRWU  
  10. 10. Experiential  Learning  Opportunities     *  Madison  Square  Garden     *  BWR  (L.A.  and  NYC)   *  ESPN     *  ABC  New  York     Nike  Runway   Show,  C.A.   #showRWU  
  11. 11. Le<ers  to   Companies     •  Say  thanks     •  Ask  for  dona9ons     #showRWU  
  12. 12. Evaluation  Forms     #showRWU  
  13. 13. COMMUNITY  EVENTS   #showRWU  
  14. 14. Social  Media  Seminars     #showRWU  
  15. 15. #showRWU   Media  Training     Client:  Rhode  Island  Tax  collectors     How  we  helped     •  Dealing  with  media   •  Customer  service    
  16. 16. External  Communications  Plan   *  Business  Cards  for  professionals     *  Jolly  Roger     *  RFP’s  every  Semester     *  Community  meetings     *  Build  mutually  beneficial  relationships     #showRWU  
  17. 17. RWU  PRSSA  Gives  Members   Businesses  cards  for  Professionals       •  Given  to  E-­‐Board  and  Members  alike     •  Given  to  professionals  during  guest  speaker   events/professional  conferences     •  Useful  outside  of  professional  sePngs  
  18. 18. Jolly  Roger,  RWU’s  in  house  PR  firm       •  Student  Run  PR  Firm   •  Helps  give  students  and  PRSSA  members  hands  on   experience     •  Past  Clients  include:  Warren  Bap9st    Church         jolly roger Public Relations
  19. 19. RFP’s     •  PRSSA  and  our  advisor  Dr.  Amiee  Shelton,  APR  send  RFPs   to  small  businesses/  non  profits  each  semester   •   Brings  clients  into  PRSSA     •  Brings  clients  into  the  classroom     •  Bridges  the  gap  between  learning  PR  and  prac9cing  PR    
  20. 20. Community  Mee4ngs     •  PRSSA  aXends  community  mee9ngs  in   the  Bristol/Warren  area   –  Bristol  Downtown  Merchants  Associa9on   –   City  Counsel     –  Seminars  of  Tax  Collectors     –  Tax  Assessors  of  Rhode  Island     #showRWU  
  21. 21. Mutual  Rela4onships     •  PRSSA  creates  mutually  beneficial  rela9onships   between  Bristol  Warren  area  between  businesses   and  students   •  Win-­‐Win  situa9ons:   –  Students  get  hands-­‐on  PR  experience   –  Businesses  get  PR  done  for  their  company  or  non-­‐   profit       #showRWU  
  22. 22. Bridging  the  PR  World     Students/   Alumni   #showRWU  
  23. 23. Student  Alumni  PRSSA  Life  Cycle     #showRWU  
  24. 24. Overview    
  25. 25. Q  and  A   Jamie  Warner   jwarner839@g.rwu.edu   914-­‐960-­‐3559   @jamiebwarn   Joseph  Milanes   jmilanes826@g.rwu.edu     978-­‐210-­‐3272   @jmilanes5   Clayton  Durant   cdurant492@g.rwu.edu   908-­‐698-­‐9570   @ClaytonDurant1     Tweet  as  us  your  ques9ons  with  the  hashtag:     #showRWU    

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