Using video and social media to update your brand

475 Years in a Minute: Using Video and Social Media to Update Your Brand

New media, new options

≅ 50,000 current followers

Jesuit 2.0 results
English version: 26,163 downloads
Spanish version: 1,014 downloads
Requests for use came in from:
College of the Holy Cross
Santa Clara University
Xavier University
Boston College
Spring Hill University
Loyola College
Creighton
St. Peter’s College
New York Nativity Schools

Launched October 2010
173 prayer requests
117 prayer community members

Key takeaways
Embrace the unfamiliar
First to market
Speak your customer’s language
Build a sense of community
Traditional and social media ping pong
Messaging with emotion
Quality over quantity
If you’re small, play like you’re big; if you’re big, play like you’re small.
Don’t be afraid to crawl before you run.

Thank you Dave Murphy Senior director of brand marketing Matt Wessel Marketing manager

Marquette University. Be The Difference.

Using video and social media to update your brand

by Insight Summit Series on Oct 24, 2011

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Using video and social media to update your brand Presentation Transcript