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Using video and social media to update your brand
Using video and social media to update your brand
Using video and social media to update your brand
Using video and social media to update your brand
Using video and social media to update your brand
Using video and social media to update your brand
Using video and social media to update your brand
Using video and social media to update your brand
Using video and social media to update your brand
Using video and social media to update your brand
Using video and social media to update your brand
Using video and social media to update your brand
Using video and social media to update your brand
Using video and social media to update your brand
Using video and social media to update your brand
Using video and social media to update your brand
Using video and social media to update your brand
Using video and social media to update your brand
Using video and social media to update your brand
Using video and social media to update your brand
Using video and social media to update your brand
Using video and social media to update your brand
Using video and social media to update your brand
Using video and social media to update your brand
Using video and social media to update your brand
Using video and social media to update your brand
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Using video and social media to update your brand

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  • 1. 475 Years in a Minute: Using Video and Social Media to Update Your Brand
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  • 4. New media, new options
  • 5. ≅ 50,000 current followers
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  • 8. Jesuit 2.0 results <ul><li>English version: 26,163 downloads </li></ul><ul><li>Spanish version: 1,014 downloads </li></ul><ul><li>Requests for use came in from: </li></ul><ul><li>College of the Holy Cross </li></ul><ul><li>Santa Clara University </li></ul><ul><li>Xavier University </li></ul><ul><li>Boston College </li></ul><ul><li>Spring Hill University </li></ul><ul><li>Loyola College </li></ul><ul><li>Creighton </li></ul><ul><li>St. Peter’s College </li></ul><ul><li>New York Nativity Schools </li></ul>
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  • 19. <ul><li>Launched October 2010 </li></ul><ul><li>173 prayer requests </li></ul><ul><li>117 prayer community members </li></ul>
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  • 24. Key takeaways <ul><li>Embrace the unfamiliar </li></ul><ul><li>First to market </li></ul><ul><li>Speak your customer’s language </li></ul><ul><li>Build a sense of community </li></ul><ul><li>Traditional and social media ping pong </li></ul><ul><li>Messaging with emotion </li></ul><ul><li>Quality over quantity </li></ul><ul><li>If you’re small, play like you’re big; if you’re big, play like you’re small. </li></ul><ul><li>Don’t be afraid to crawl before you run. </li></ul>
  • 25. Thank you Dave Murphy Senior director of brand marketing Matt Wessel Marketing manager
  • 26. <ul><li>Marquette University. Be The Difference. </li></ul>

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