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Using video and social media to update your brand
 

Using video and social media to update your brand

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    Using video and social media to update your brand Using video and social media to update your brand Presentation Transcript

    • 475 Years in a Minute: Using Video and Social Media to Update Your Brand
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    • New media, new options
    • ≅ 50,000 current followers
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    • Jesuit 2.0 results
      • English version: 26,163 downloads
      • Spanish version: 1,014 downloads
      • Requests for use came in from:
      • College of the Holy Cross
      • Santa Clara University
      • Xavier University
      • Boston College
      • Spring Hill University
      • Loyola College
      • Creighton
      • St. Peter’s College
      • New York Nativity Schools
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      • Launched October 2010
      • 173 prayer requests
      • 117 prayer community members
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    • Key takeaways
      • Embrace the unfamiliar
      • First to market
      • Speak your customer’s language
      • Build a sense of community
      • Traditional and social media ping pong
      • Messaging with emotion
      • Quality over quantity
      • If you’re small, play like you’re big; if you’re big, play like you’re small.
      • Don’t be afraid to crawl before you run.
    • Thank you Dave Murphy Senior director of brand marketing Matt Wessel Marketing manager
      • Marquette University. Be The Difference.