Using video and social media to update your brand
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
478
On Slideshare
478
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
6
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. 475 Years in a Minute: Using Video and Social Media to Update Your Brand
  • 2.  
  • 3.  
  • 4. New media, new options
  • 5. ≅ 50,000 current followers
  • 6.  
  • 7.  
  • 8. Jesuit 2.0 results
    • English version: 26,163 downloads
    • Spanish version: 1,014 downloads
    • Requests for use came in from:
    • College of the Holy Cross
    • Santa Clara University
    • Xavier University
    • Boston College
    • Spring Hill University
    • Loyola College
    • Creighton
    • St. Peter’s College
    • New York Nativity Schools
  • 9.  
  • 10.  
  • 11.  
  • 12.  
  • 13.  
  • 14.  
  • 15.  
  • 16.  
  • 17.  
  • 18.  
  • 19.
    • Launched October 2010
    • 173 prayer requests
    • 117 prayer community members
  • 20.  
  • 21.  
  • 22.  
  • 23.  
  • 24. Key takeaways
    • Embrace the unfamiliar
    • First to market
    • Speak your customer’s language
    • Build a sense of community
    • Traditional and social media ping pong
    • Messaging with emotion
    • Quality over quantity
    • If you’re small, play like you’re big; if you’re big, play like you’re small.
    • Don’t be afraid to crawl before you run.
  • 25. Thank you Dave Murphy Senior director of brand marketing Matt Wessel Marketing manager
  • 26.
    • Marquette University. Be The Difference.