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475 Years in a Minute: Using Video and Social Media to Update Your Brand
 
 
New media, new options
≅ 50,000  current followers
 
 
Jesuit 2.0 results <ul><li>English version: 26,163 downloads </li></ul><ul><li>Spanish version: 1,014 downloads </li></ul>...
 
 
 
 
 
 
 
 
 
 
<ul><li>Launched October 2010 </li></ul><ul><li>173 prayer requests </li></ul><ul><li>117 prayer community members </li></ul>
 
 
 
 
Key takeaways <ul><li>Embrace the unfamiliar </li></ul><ul><li>First to market </li></ul><ul><li>Speak your customer’s lan...
Thank you Dave Murphy Senior director of  brand marketing Matt Wessel Marketing manager
<ul><li>Marquette University.  Be The Difference. </li></ul>
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Using video and social media to update your brand

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Transcript of "Using video and social media to update your brand"

  1. 1. 475 Years in a Minute: Using Video and Social Media to Update Your Brand
  2. 4. New media, new options
  3. 5. ≅ 50,000 current followers
  4. 8. Jesuit 2.0 results <ul><li>English version: 26,163 downloads </li></ul><ul><li>Spanish version: 1,014 downloads </li></ul><ul><li>Requests for use came in from: </li></ul><ul><li>College of the Holy Cross </li></ul><ul><li>Santa Clara University </li></ul><ul><li>Xavier University </li></ul><ul><li>Boston College </li></ul><ul><li>Spring Hill University </li></ul><ul><li>Loyola College </li></ul><ul><li>Creighton </li></ul><ul><li>St. Peter’s College </li></ul><ul><li>New York Nativity Schools </li></ul>
  5. 19. <ul><li>Launched October 2010 </li></ul><ul><li>173 prayer requests </li></ul><ul><li>117 prayer community members </li></ul>
  6. 24. Key takeaways <ul><li>Embrace the unfamiliar </li></ul><ul><li>First to market </li></ul><ul><li>Speak your customer’s language </li></ul><ul><li>Build a sense of community </li></ul><ul><li>Traditional and social media ping pong </li></ul><ul><li>Messaging with emotion </li></ul><ul><li>Quality over quantity </li></ul><ul><li>If you’re small, play like you’re big; if you’re big, play like you’re small. </li></ul><ul><li>Don’t be afraid to crawl before you run. </li></ul>
  7. 25. Thank you Dave Murphy Senior director of brand marketing Matt Wessel Marketing manager
  8. 26. <ul><li>Marquette University. Be The Difference. </li></ul>
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