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PR + Social Media  Summit April 8, 2010 Marquette University Milwaukee, Wisconsin
Getting a Job: Social Media Know-How is Good, But Mom’s Advice is Even Better
Agenda <ul><li>Who is looking for talent? </li></ul><ul><li>What are they looking for? </li></ul><ul><li>Where do you find...
Who is looking for talent? <ul><li>Job market is better </li></ul><ul><li>Most industries are participating </li></ul><ul>...
Who is looking for talent? <ul><li>Hottest: Digital, interactive marketing and social media </li></ul><ul><li>Coldest: Gra...
Who is looking for talent? <ul><li>Bader Rutter & Associates </li></ul><ul><li>Blue Cross and Blue Shield Association </li...
Who is looking for talent? <ul><li>Johnson Controls </li></ul><ul><li>KemperLesnik </li></ul><ul><li>Kohl’s Department Sto...
Who is looking for talent? <ul><li>Monroe Clinic </li></ul><ul><li>Northwestern Mutual </li></ul><ul><li>Radiological Soci...
What are they looking for? <ul><li>Bader Rutter </li></ul><ul><li>Blue Cross </li></ul><ul><li>CME </li></ul><ul><li>Harle...
What are they looking for? <ul><li>Johnson Controls </li></ul><ul><li>KemperLesnik </li></ul><ul><li>Kohl’s  </li></ul><ul...
What are they looking for? <ul><li>Monroe Clinic </li></ul><ul><li>Northwestern Mutual </li></ul><ul><li>Radiological Soci...
Where do you find these jobs? <ul><li>Agencies/Corporations/Non-profits </li></ul><ul><li>Colleges/Universities </li></ul>...
Where do you find these jobs? <ul><li>Job Boards </li></ul><ul><li>Professional Associations </li></ul><ul><li>Social Netw...
Where do you find these jobs? <ul><li>Agencies/Corporations/Non-profits </li></ul><ul><ul><li>Create a top 50 to 100 prosp...
Where do you find these jobs? <ul><li>Executive Recruiters </li></ul><ul><ul><li>Bloom, Gross & Associates </li></ul></ul>...
Where do you find these jobs? <ul><li>Job Boards </li></ul><ul><ul><li>CareerBuilder.com </li></ul></ul><ul><ul><li>Creati...
Where do you find these jobs? <ul><li>Social Networking Sites </li></ul><ul><ul><li>LinkedIn.com </li></ul></ul><ul><ul><u...
Where do you find these jobs? <ul><li>Social Networking Sites </li></ul><ul><ul><li>Twitter.com </li></ul></ul><ul><ul><ul...
Where do you find these jobs? <ul><li>Social Networking Sites </li></ul><ul><ul><li>Twitter.com </li></ul></ul><ul><ul><ul...
How can social media help? <ul><li>Elevate your visibility </li></ul><ul><ul><li>Be found </li></ul></ul><ul><ul><li>Get c...
What does mom have to say? <ul><li>Clean up your room </li></ul><ul><li>Say “hello” to the new kid </li></ul><ul><li>Go ou...
What does mom have to say? <ul><li>Clean up your room </li></ul><ul><ul><li>70% of hiring decision-makers </li></ul></ul><...
What does mom have to say? <ul><li>Say “hello” to the new kid </li></ul><ul><ul><li>Networking is still the best </li></ul...
What does mom have to say? <ul><li>Go outside and play </li></ul><ul><ul><li>Stay current </li></ul></ul><ul><ul><ul><li>1...
What does mom have to say? <ul><li>Say your prayers </li></ul><ul><ul><li>Ask for help </li></ul></ul><ul><ul><li>Apprecia...
Contact Information <ul><li>Jeff Carrigan </li></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>www.linkedin.co...
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Getting a Job: Social Media Know-How is Good, But Mom's Advice is Even Better

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Presentation given by Jeff Carrigan of Big Shoes Network at the PR+Social Media Summit at Marquette University on April 8, 2010 in Milwaukee, Wis.

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Transcript of "Getting a Job: Social Media Know-How is Good, But Mom's Advice is Even Better"

  1. 1. PR + Social Media Summit April 8, 2010 Marquette University Milwaukee, Wisconsin
  2. 2. Getting a Job: Social Media Know-How is Good, But Mom’s Advice is Even Better
  3. 3. Agenda <ul><li>Who is looking for talent? </li></ul><ul><li>What are they looking for? </li></ul><ul><li>Where do you find these jobs? </li></ul><ul><li>How can social media help? </li></ul><ul><li>What does mom have to say about it? </li></ul>
  4. 4. Who is looking for talent? <ul><li>Job market is better </li></ul><ul><li>Most industries are participating </li></ul><ul><li>Entry- to mid-level is the strongest </li></ul><ul><li>Senior-level is the weakest </li></ul>
  5. 5. Who is looking for talent? <ul><li>Hottest: Digital, interactive marketing and social media </li></ul><ul><li>Coldest: Graphic design and print/video production </li></ul>
  6. 6. Who is looking for talent? <ul><li>Bader Rutter & Associates </li></ul><ul><li>Blue Cross and Blue Shield Association </li></ul><ul><li>Chicago Mercantile Exchange </li></ul><ul><li>Harley-Davidson Motorcycle Company </li></ul><ul><li>Hiebing </li></ul>
  7. 7. Who is looking for talent? <ul><li>Johnson Controls </li></ul><ul><li>KemperLesnik </li></ul><ul><li>Kohl’s Department Stores </li></ul><ul><li>Lindsay, Stone & Briggs </li></ul><ul><li>Manpower International </li></ul>
  8. 8. Who is looking for talent? <ul><li>Monroe Clinic </li></ul><ul><li>Northwestern Mutual </li></ul><ul><li>Radiological Society of North America </li></ul><ul><li>UW-Whitewater </li></ul><ul><li>Wisconsin Dept. of Tourism </li></ul>
  9. 9. What are they looking for? <ul><li>Bader Rutter </li></ul><ul><li>Blue Cross </li></ul><ul><li>CME </li></ul><ul><li>Harley-Davidson </li></ul><ul><li>Hiebing </li></ul><ul><li>PR Senior AE </li></ul><ul><li>Mktg. Comm. Assoc. </li></ul><ul><li>Comm. Services Dir. </li></ul><ul><li>Adv. & Promo. Mgr. </li></ul><ul><li>PR Counselor </li></ul>
  10. 10. What are they looking for? <ul><li>Johnson Controls </li></ul><ul><li>KemperLesnik </li></ul><ul><li>Kohl’s </li></ul><ul><li>LSB </li></ul><ul><li>Manpower </li></ul><ul><li>Global PR Director </li></ul><ul><li>Account Director </li></ul><ul><li>Asst. Mgr. PR </li></ul><ul><li>Assoc. Media Dir. </li></ul><ul><li>Sr. Web Copywriter </li></ul>
  11. 11. What are they looking for? <ul><li>Monroe Clinic </li></ul><ul><li>Northwestern Mutual </li></ul><ul><li>Radiological Society </li></ul><ul><li>UW-Whitewater </li></ul><ul><li>WI Dept. of Tourism </li></ul><ul><li>Sr. Comm. Specialist </li></ul><ul><li>Sr. Comm. Consult. </li></ul><ul><li>Public Info. Mgr. </li></ul><ul><li>Asst. Dir. Med. Rel. </li></ul><ul><li>Comm. Specialist </li></ul>
  12. 12. Where do you find these jobs? <ul><li>Agencies/Corporations/Non-profits </li></ul><ul><li>Colleges/Universities </li></ul><ul><li>Executive Recruiters </li></ul><ul><li>Industry Resources </li></ul>
  13. 13. Where do you find these jobs? <ul><li>Job Boards </li></ul><ul><li>Professional Associations </li></ul><ul><li>Social Networking Sites </li></ul><ul><li>Staffing Firms </li></ul>
  14. 14. Where do you find these jobs? <ul><li>Agencies/Corporations/Non-profits </li></ul><ul><ul><li>Create a top 50 to 100 prospect list </li></ul></ul><ul><ul><li>Monitor on a regular basis </li></ul></ul>
  15. 15. Where do you find these jobs? <ul><li>Executive Recruiters </li></ul><ul><ul><li>Bloom, Gross & Associates </li></ul></ul><ul><ul><li>CareerTrac </li></ul></ul><ul><ul><li>Lynn Hazan & Associates </li></ul></ul><ul><ul><li>Melinda Holm & Associates </li></ul></ul><ul><ul><li>Spano Pratt </li></ul></ul><ul><ul><li>Tesar Reynes </li></ul></ul>
  16. 16. Where do you find these jobs? <ul><li>Job Boards </li></ul><ul><ul><li>CareerBuilder.com </li></ul></ul><ul><ul><li>CreativeHotList.com </li></ul></ul><ul><ul><li>ChicagoJobs.com </li></ul></ul><ul><ul><li>TheLadders.com </li></ul></ul><ul><ul><li>MarketingJobWire.com </li></ul></ul><ul><ul><li>MilwaukeeJobs.com </li></ul></ul><ul><ul><li>TalentZoo.com </li></ul></ul>
  17. 17. Where do you find these jobs? <ul><li>Social Networking Sites </li></ul><ul><ul><li>LinkedIn.com </li></ul></ul><ul><ul><ul><li>Profile </li></ul></ul></ul><ul><ul><ul><li>Jobs </li></ul></ul></ul><ul><ul><ul><li>Groups Directory </li></ul></ul></ul><ul><ul><li>Meetup.com </li></ul></ul><ul><ul><ul><li>Search by topic and city </li></ul></ul></ul>
  18. 18. Where do you find these jobs? <ul><li>Social Networking Sites </li></ul><ul><ul><li>Twitter.com </li></ul></ul><ul><ul><ul><li>@AConnJob </li></ul></ul></ul><ul><ul><ul><li>@JTrantowski </li></ul></ul></ul><ul><ul><ul><li>@ArtceIQ </li></ul></ul></ul><ul><ul><ul><li>@JudiWunderlich </li></ul></ul></ul><ul><ul><ul><li>@CoolJobsAtLC </li></ul></ul></ul><ul><ul><ul><li>@FullhouseLive </li></ul></ul></ul>
  19. 19. Where do you find these jobs? <ul><li>Social Networking Sites </li></ul><ul><ul><li>Twitter.com </li></ul></ul><ul><ul><ul><li>@GetPubRelatJobs </li></ul></ul></ul><ul><ul><ul><li>@PRSAJobCenter </li></ul></ul></ul><ul><ul><ul><li>@TMJ_Chi_Adv </li></ul></ul></ul><ul><ul><ul><li>@WriterJobsChi </li></ul></ul></ul><ul><ul><ul><li>@TwitJobSearch </li></ul></ul></ul>
  20. 20. How can social media help? <ul><li>Elevate your visibility </li></ul><ul><ul><li>Be found </li></ul></ul><ul><ul><li>Get creative </li></ul></ul><ul><li>Demonstrate your expertise </li></ul><ul><ul><li>80/20 rule </li></ul></ul><ul><li>Build and cultivate your network </li></ul><ul><ul><li>Online and offline touchpoints </li></ul></ul>
  21. 21. What does mom have to say? <ul><li>Clean up your room </li></ul><ul><li>Say “hello” to the new kid </li></ul><ul><li>Go outside and play </li></ul><ul><li>Say your prayers </li></ul>
  22. 22. What does mom have to say? <ul><li>Clean up your room </li></ul><ul><ul><li>70% of hiring decision-makers </li></ul></ul><ul><ul><li>The “B” words </li></ul></ul><ul><ul><ul><li>Beverages </li></ul></ul></ul><ul><ul><ul><li>Boobs and butts </li></ul></ul></ul><ul><ul><ul><li>Bad language </li></ul></ul></ul><ul><ul><ul><li>Bad judgment </li></ul></ul></ul>
  23. 23. What does mom have to say? <ul><li>Say “hello” to the new kid </li></ul><ul><ul><li>Networking is still the best </li></ul></ul><ul><ul><ul><li>Listen </li></ul></ul></ul><ul><ul><ul><li>How can I be of benefit to the other person? </li></ul></ul></ul><ul><ul><li>The Big Shoes Multiple </li></ul></ul><ul><ul><ul><li>1 year of experience = 3 to 5 solid contacts </li></ul></ul></ul>
  24. 24. What does mom have to say? <ul><li>Go outside and play </li></ul><ul><ul><li>Stay current </li></ul></ul><ul><ul><ul><li>1-2-3 Rule </li></ul></ul></ul><ul><ul><ul><li>Industry blogs, publications, resources, etc. </li></ul></ul></ul><ul><ul><ul><li>Social media applications and tools </li></ul></ul></ul>
  25. 25. What does mom have to say? <ul><li>Say your prayers </li></ul><ul><ul><li>Ask for help </li></ul></ul><ul><ul><li>Appreciate your family and friends </li></ul></ul>
  26. 26. Contact Information <ul><li>Jeff Carrigan </li></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>www.linkedin.com/in/jeffcarrigan </li></ul></ul><ul><ul><li>www.twitter.com/BigShoesNetwork </li></ul></ul><ul><ul><li>www.bigshoesnetwork.com </li></ul></ul><ul><ul><li>414-962-4222 </li></ul></ul>
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