Getting a Job: Social Media Know-How is Good, But Mom's Advice is Even Better

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Presentation given by Jeff Carrigan of Big Shoes Network at the PR+Social Media Summit at Marquette University on April 8, 2010 in Milwaukee, Wis.

Presentation given by Jeff Carrigan of Big Shoes Network at the PR+Social Media Summit at Marquette University on April 8, 2010 in Milwaukee, Wis.

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  • 1. PR + Social Media Summit April 8, 2010 Marquette University Milwaukee, Wisconsin
  • 2. Getting a Job: Social Media Know-How is Good, But Mom’s Advice is Even Better
  • 3. Agenda
    • Who is looking for talent?
    • What are they looking for?
    • Where do you find these jobs?
    • How can social media help?
    • What does mom have to say about it?
  • 4. Who is looking for talent?
    • Job market is better
    • Most industries are participating
    • Entry- to mid-level is the strongest
    • Senior-level is the weakest
  • 5. Who is looking for talent?
    • Hottest: Digital, interactive marketing and social media
    • Coldest: Graphic design and print/video production
  • 6. Who is looking for talent?
    • Bader Rutter & Associates
    • Blue Cross and Blue Shield Association
    • Chicago Mercantile Exchange
    • Harley-Davidson Motorcycle Company
    • Hiebing
  • 7. Who is looking for talent?
    • Johnson Controls
    • KemperLesnik
    • Kohl’s Department Stores
    • Lindsay, Stone & Briggs
    • Manpower International
  • 8. Who is looking for talent?
    • Monroe Clinic
    • Northwestern Mutual
    • Radiological Society of North America
    • UW-Whitewater
    • Wisconsin Dept. of Tourism
  • 9. What are they looking for?
    • Bader Rutter
    • Blue Cross
    • CME
    • Harley-Davidson
    • Hiebing
    • PR Senior AE
    • Mktg. Comm. Assoc.
    • Comm. Services Dir.
    • Adv. & Promo. Mgr.
    • PR Counselor
  • 10. What are they looking for?
    • Johnson Controls
    • KemperLesnik
    • Kohl’s
    • LSB
    • Manpower
    • Global PR Director
    • Account Director
    • Asst. Mgr. PR
    • Assoc. Media Dir.
    • Sr. Web Copywriter
  • 11. What are they looking for?
    • Monroe Clinic
    • Northwestern Mutual
    • Radiological Society
    • UW-Whitewater
    • WI Dept. of Tourism
    • Sr. Comm. Specialist
    • Sr. Comm. Consult.
    • Public Info. Mgr.
    • Asst. Dir. Med. Rel.
    • Comm. Specialist
  • 12. Where do you find these jobs?
    • Agencies/Corporations/Non-profits
    • Colleges/Universities
    • Executive Recruiters
    • Industry Resources
  • 13. Where do you find these jobs?
    • Job Boards
    • Professional Associations
    • Social Networking Sites
    • Staffing Firms
  • 14. Where do you find these jobs?
    • Agencies/Corporations/Non-profits
      • Create a top 50 to 100 prospect list
      • Monitor on a regular basis
  • 15. Where do you find these jobs?
    • Executive Recruiters
      • Bloom, Gross & Associates
      • CareerTrac
      • Lynn Hazan & Associates
      • Melinda Holm & Associates
      • Spano Pratt
      • Tesar Reynes
  • 16. Where do you find these jobs?
    • Job Boards
      • CareerBuilder.com
      • CreativeHotList.com
      • ChicagoJobs.com
      • TheLadders.com
      • MarketingJobWire.com
      • MilwaukeeJobs.com
      • TalentZoo.com
  • 17. Where do you find these jobs?
    • Social Networking Sites
      • LinkedIn.com
        • Profile
        • Jobs
        • Groups Directory
      • Meetup.com
        • Search by topic and city
  • 18. Where do you find these jobs?
    • Social Networking Sites
      • Twitter.com
        • @AConnJob
        • @JTrantowski
        • @ArtceIQ
        • @JudiWunderlich
        • @CoolJobsAtLC
        • @FullhouseLive
  • 19. Where do you find these jobs?
    • Social Networking Sites
      • Twitter.com
        • @GetPubRelatJobs
        • @PRSAJobCenter
        • @TMJ_Chi_Adv
        • @WriterJobsChi
        • @TwitJobSearch
  • 20. How can social media help?
    • Elevate your visibility
      • Be found
      • Get creative
    • Demonstrate your expertise
      • 80/20 rule
    • Build and cultivate your network
      • Online and offline touchpoints
  • 21. What does mom have to say?
    • Clean up your room
    • Say “hello” to the new kid
    • Go outside and play
    • Say your prayers
  • 22. What does mom have to say?
    • Clean up your room
      • 70% of hiring decision-makers
      • The “B” words
        • Beverages
        • Boobs and butts
        • Bad language
        • Bad judgment
  • 23. What does mom have to say?
    • Say “hello” to the new kid
      • Networking is still the best
        • Listen
        • How can I be of benefit to the other person?
      • The Big Shoes Multiple
        • 1 year of experience = 3 to 5 solid contacts
  • 24. What does mom have to say?
    • Go outside and play
      • Stay current
        • 1-2-3 Rule
        • Industry blogs, publications, resources, etc.
        • Social media applications and tools
  • 25. What does mom have to say?
    • Say your prayers
      • Ask for help
      • Appreciate your family and friends
  • 26. Contact Information
    • Jeff Carrigan
      • [email_address]
      • www.linkedin.com/in/jeffcarrigan
      • www.twitter.com/BigShoesNetwork
      • www.bigshoesnetwork.com
      • 414-962-4222