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Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
Building a Holistic PR + Social Media Program to Get Results
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Building a Holistic PR + Social Media Program to Get Results

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Public relations and social media have converged, creating new opportunities for strategic communicators to connect with their audiences. This presentation uses the PR + Social Media Summit 2010 as a …

Public relations and social media have converged, creating new opportunities for strategic communicators to connect with their audiences. This presentation uses the PR + Social Media Summit 2010 as a case study to demonstrate how to achieve measurable results and strategic outcomes.

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  • Transcript

    • 1. Building a Holistic PR+Social Media Program to get Results Comet Branding + PR Sara Meaney and Al Krueger
    • 2. PR+SOCIAL MEDIA | CASE STUDY - WITH A TWIST |
    • 3. PR+SOCIAL MEDIA | CASE STUDY - WITH A TWIST |
    • 4. PR+SOCIAL MEDIA | CASE STUDY - WITH A TWIST | We’ll be taking you through a case study...
    • 5. PR+SOCIAL MEDIA | CASE STUDY - WITH A TWIST | We’ll be taking you through a case study... backwards.
    • 6. PR+SOCIAL MEDIA | OVERVIEW | Chapter 1: Results and Measurement Chapter 2: Tactics Chapter 3: Strategy - Before | During | After Chapter 4: Objectives Chapter 5: Planning Chapter 6: Strategic Ideation
    • 7. YOU ARE HERE.
    • 8. PR+SOCIAL MEDIA SUMMIT | RESULTS: THE NUMBERS |
    • 9. PR+SOCIAL MEDIA SUMMIT | RESULTS: THE NUMBERS | Educational grant = $7,000+
    • 10. PR+SOCIAL MEDIA SUMMIT | RESULTS: THE NUMBERS | Educational grant = $7,000+
    • 11. PR+SOCIAL MEDIA SUMMIT | MEASUREMENT |
    • 12. PR+SOCIAL MEDIA SUMMIT | MEASUREMENT | Google Analytics
    • 13. PR+SOCIAL MEDIA SUMMIT | MEASUREMENT | Google Analytics
    • 14. PR+SOCIAL MEDIA SUMMIT | MEASUREMENT | Google Analytics
    • 15. PR+SOCIAL MEDIA SUMMIT | MEASUREMENT | Google Analytics Hootsuite Analytics
    • 16. PR+SOCIAL MEDIA SUMMIT | MEASUREMENT | Google Analytics Hootsuite Analytics
    • 17. PR+SOCIAL MEDIA SUMMIT | MEASUREMENT | Google Analytics Hootsuite Analytics
    • 18. PR+SOCIAL MEDIA | OVERVIEW | Chapter 1: Results and Measurement Chapter 2: Tactics Chapter 3: Strategy - Before | During | After Chapter 4: Objectives Chapter 5: Planning Chapter 6: Strategic Ideation
    • 19. PR+SOCIAL MEDIA SUMMIT | BEFORE THE EVENT: TACTICS |
    • 20. PR+SOCIAL MEDIA SUMMIT | BEFORE THE EVENT: TACTICS | • Pre-event promotion is the world we have always lived in as pr/marketing professionals.
    • 21. PR+SOCIAL MEDIA SUMMIT | BEFORE THE EVENT: TACTICS | • Pre-event promotion is the world we have always lived in as pr/marketing professionals. • Social media lets us harness the power of self-published content for good.
    • 22. PR+SOCIAL MEDIA SUMMIT | BEFORE THE EVENT: TACTICS | • Pre-event promotion is the world we have always lived in as pr/marketing professionals. • Social media lets us harness the power of self-published content for good. • Encourage attendance (and/or purchase)
    • 23. PR+SOCIAL MEDIA SUMMIT | BEFORE THE EVENT: TACTICS | • Pre-event promotion is the world we have always lived in as pr/marketing professionals. • Social media lets us harness the power of self-published content for good. • Encourage attendance (and/or purchase) • Drive awareness
    • 24. PR+SOCIAL MEDIA SUMMIT | BEFORE THE EVENT: TACTICS | • Pre-event promotion is the world we have always lived in as pr/marketing professionals. • Social media lets us harness the power of self-published content for good. • Encourage attendance (and/or purchase) • Drive awareness • Inspire traditional media coverage
    • 25. PR+SOCIAL MEDIA SUMMIT | BEFORE THE EVENT: TACTICS | • Pre-event promotion is the world we have always lived in as pr/marketing professionals. • Social media lets us harness the power of self-published content for good. • Encourage attendance (and/or purchase) • Drive awareness • Inspire traditional media coverage • Give your social media community the tools they need to share content on your behalf.
    • 26. PR+SOCIAL MEDIA | THE VIDEO |
    • 27. PR+SOCIAL MEDIA SUMMIT | BEFORE: WHAT HOOKED YOU? | Was it in the news or in your inbox?
    • 28. PR+SOCIAL MEDIA SUMMIT | BEFORE: WHAT HOOKED YOU? |
    • 29. PR+SOCIAL MEDIA SUMMIT | BEFORE: WHAT HOOKED YOU? |
    • 30. PR+SOCIAL MEDIA SUMMIT | BEFORE: WHAT HOOKED YOU? |
    • 31. PR+SOCIAL MEDIA SUMMIT | BEFORE: WHAT HOOKED YOU? |
    • 32. PR+SOCIAL MEDIA SUMMIT | BEFORE: WHAT HOOKED YOU? |
    • 33. PR+SOCIAL MEDIA SUMMIT | BEFORE: WHAT HOOKED YOU? |
    • 34. TACTICS | BEFORE: WHAT HOOKED YOU? | Or was it one of these?
    • 35. TACTICS | BEFORE: WHAT HOOKED YOU? |
    • 36. TACTICS | BEFORE: WHAT HOOKED YOU? |
    • 37. TACTICS | BEFORE: WHAT HOOKED YOU? |
    • 38. TACTICS | BEFORE: WHAT HOOKED YOU? |
    • 39. TACTICS | BEFORE: WHAT HOOKED YOU? |
    • 40. TACTICS | BEFORE: WHAT HOOKED YOU? |
    • 41. PR+SOCIAL MEDIA SUMMIT | WHAT HOOKED YOU? | Or was it one of these?
    • 42. PR+SOCIAL MEDIA SUMMIT | WHAT HOOKED YOU? |
    • 43. PR+SOCIAL MEDIA SUMMIT | WHAT HOOKED YOU? |
    • 44. PR+SOCIAL MEDIA SUMMIT | WHAT HOOKED YOU? |
    • 45. PR+SOCIAL MEDIA SUMMIT | WHAT HOOKED YOU? |
    • 46. PR+SOCIAL MEDIA SUMMIT | WHAT HOOKED YOU? |
    • 47. PR+SOCIAL MEDIA SUMMIT | WHAT HOOKED YOU? |
    • 48. PR+SOCIAL MEDIA SUMMIT | WHAT HOOKED YOU? |
    • 49. TACTICS | WHAT HOOKED YOU? | Was is the tempting pictures?
    • 50. TACTICS | WHAT HOOKED YOU? |
    • 51. TACTICS | WHAT HOOKED YOU? |
    • 52. TACTICS | WHAT HOOKED YOU? |
    • 53. TACTICS | WHAT HOOKED YOU? |
    • 54. TACTICS | WHAT HOOKED YOU? |
    • 55. TACTICS | WHAT HOOKED YOU? |
    • 56. PR+SOCIAL MEDIA SUMMIT | DURING EVENT TACTICS |
    • 57. PR+SOCIAL MEDIA SUMMIT | DURING EVENT TACTICS | • To deepen attendee engagement with the event.
    • 58. PR+SOCIAL MEDIA SUMMIT | DURING EVENT TACTICS | • To deepen attendee engagement with the event. • Enable active contribution and participation in the event.
    • 59. PR+SOCIAL MEDIA SUMMIT | DURING EVENT TACTICS | • To deepen attendee engagement with the event. • Enable active contribution and participation in the event. • Offer content to help others tell the story for you.
    • 60. PR+SOCIAL MEDIA SUMMIT | DURING EVENT TACTICS | • To deepen attendee engagement with the event. • Enable active contribution and participation in the event. • Offer content to help others tell the story for you. • Enrich the event experience by broadcasting the event’s happenings live.
    • 61. PR+SOCIAL MEDIA SUMMIT | DURING EVENT TACTICS | • To deepen attendee engagement with the event. • Enable active contribution and participation in the event. • Offer content to help others tell the story for you. • Enrich the event experience by broadcasting the event’s happenings live. • Help non-attendees feel the pain of missing out on something really cool.
    • 62. PR+SOCIAL MEDIA SUMMIT | DURING EVENT TACTICS | • To deepen attendee engagement with the event. • Enable active contribution and participation in the event. • Offer content to help others tell the story for you. • Enrich the event experience by broadcasting the event’s happenings live. • Help non-attendees feel the pain of missing out on something really cool.
    • 63. PR+SOCIAL MEDIA SUMMIT | DURING EVENT TACTICS | • To deepen attendee engagement with the event. • Enable active contribution and participation in the event. • Offer content to help others tell the story for you. • Enrich the event experience by broadcasting the event’s happenings live. • Help non-attendees feel the pain of missing out on something really cool.
    • 64. TACTICS | SIGNAGE |
    • 65. TACTICS | REALTIME ONSITE | How are you participating?
    • 66. TACTICS | REALTIME ONSITE |
    • 67. TACTICS | REALTIME ONSITE |
    • 68. TACTICS | REALTIME ONSITE |
    • 69. TACTICS | REALTIME ONSITE |
    • 70. TACTICS | REALTIME ONSITE |
    • 71. TACTICS | DURING: WHAT IS EVERYONE ELSE MISSING? | ...a Swarm Badge, perhaps?
    • 72. TACTICS | DURING: WHAT IS EVERYONE ELSE MISSING? |
    • 73. TACTICS | DURING: WHAT IS EVERYONE ELSE MISSING? |
    • 74. TACTICS | DURING: WHAT IS EVERYONE ELSE MISSING? |
    • 75. TACTICS | DURING: WHAT IS EVERYONE ELSE MISSING? |
    • 76. TACTICS | DURING: WHAT IS EVERYONE ELSE MISSING? |
    • 77. TACTICS | DURING: WHAT IS EVERYONE ELSE MISSING? |
    • 78. TACTICS | WHAT IS EVERYONE ELSE MISSING? |
    • 79. TACTICS | WHAT IS EVERYONE ELSE MISSING? | During the event (not otherwise listed):
    • 80. TACTICS | WHAT IS EVERYONE ELSE MISSING? | During the event (not otherwise listed): • Web site constantly updated
    • 81. TACTICS | WHAT IS EVERYONE ELSE MISSING? | During the event (not otherwise listed): • Web site constantly updated • Live Blogging by Marquette Students (and other attendees... hint, hint)
    • 82. TACTICS | WHAT IS EVERYONE ELSE MISSING? | During the event (not otherwise listed): • Web site constantly updated • Live Blogging by Marquette Students (and other attendees... hint, hint) • Twitpics
    • 83. TACTICS | WHAT IS EVERYONE ELSE MISSING? | During the event (not otherwise listed): • Web site constantly updated • Live Blogging by Marquette Students (and other attendees... hint, hint) • Twitpics • Twitter Hashtagging
    • 84. TACTICS | WHAT IS EVERYONE ELSE MISSING? | During the event (not otherwise listed): • Web site constantly updated • Live Blogging by Marquette Students (and other attendees... hint, hint) • Twitpics • Twitter Hashtagging • Presentations uploaded to Slideshare.net
    • 85. TACTICS | AFTER THE EVENT: TAKE-AWAYS and WHAT DID OTHERS MISS? |
    • 86. TACTICS | AFTER THE EVENT: TAKE-AWAYS and WHAT DID OTHERS MISS? | After the event:
    • 87. TACTICS | AFTER THE EVENT: TAKE-AWAYS and WHAT DID OTHERS MISS? | After the event: • Web site updates with links to social content
    • 88. TACTICS | AFTER THE EVENT: TAKE-AWAYS and WHAT DID OTHERS MISS? | After the event: • Web site updates with links to social content • Twitter buzz
    • 89. TACTICS | AFTER THE EVENT: TAKE-AWAYS and WHAT DID OTHERS MISS? | After the event: • Web site updates with links to social content • Twitter buzz • Wrap-up video on Vimeo - stay tuned!
    • 90. TACTICS | AFTER THE EVENT: TAKE-AWAYS and WHAT DID OTHERS MISS? | After the event: • Web site updates with links to social content • Twitter buzz • Wrap-up video on Vimeo - stay tuned! • Online speaker evaluations via email
    • 91. TACTICS | AFTER THE EVENT: TAKE-AWAYS and WHAT DID OTHERS MISS? | After the event: • Web site updates with links to social content • Twitter buzz • Wrap-up video on Vimeo - stay tuned! • Online speaker evaluations via email • Post event blogging
    • 92. TACTICS | AFTER THE EVENT: TAKE-AWAYS and WHAT DID OTHERS MISS? | After the event: • Web site updates with links to social content • Twitter buzz • Wrap-up video on Vimeo - stay tuned! • Online speaker evaluations via email • Post event blogging • Photography and Twitpics
    • 93. TACTICS | AFTER THE EVENT: TAKE-AWAYS and WHAT DID OTHERS MISS? | After the event: • Web site updates with links to social content • Twitter buzz • Wrap-up video on Vimeo - stay tuned! • Online speaker evaluations via email • Post event blogging • Photography and Twitpics • Presentations uploaded to Slideshare.net
    • 94. TACTICS | AFTER THE EVENT: TAKE-AWAYS and WHAT DID OTHERS MISS? | After the event: • Web site updates with links to social content • Twitter buzz • Wrap-up video on Vimeo - stay tuned! • Online speaker evaluations via email • Post event blogging • Photography and Twitpics • Presentations uploaded to Slideshare.net • New relationships and knowledge
    • 95. PR+SOCIAL MEDIA | OVERVIEW | Chapter 1: Results and Measurement Chapter 2: Tactics Chapter 3: Strategy - Before | During | After Chapter 4: Objectives Chapter 5: Planning Chapter 6: Strategic Ideation
    • 96. PR+SOCIAL MEDIA | STRATEGY |
    • 97. PR+SOCIAL MEDIA | STRATEGY | Before the event:
    • 98. PR+SOCIAL MEDIA | STRATEGY | Before the event: • Build awareness to drive attendance
    • 99. PR+SOCIAL MEDIA | STRATEGY | Before the event: • Build awareness to drive attendance • Leverage many strategic skill sets to optimize mix of activity required
    • 100. PR+SOCIAL MEDIA | STRATEGY | Before the event: • Build awareness to drive attendance • Leverage many strategic skill sets to optimize mix of activity required • Utilize mostly free (other than investment of time) platforms to create results
    • 101. PR+SOCIAL MEDIA | STRATEGY | Before the event: • Build awareness to drive attendance • Leverage many strategic skill sets to optimize mix of activity required • Utilize mostly free (other than investment of time) platforms to create results • Funnel all Web traf c to a focused information hub
    • 102. SOCIAL MEDIA | BUILD A SOCIAL HUB |
    • 103. SOCIAL MEDIA | BUILD A SOCIAL HUB |
    • 104. PR+SOCIAL MEDIA | STRATEGY |
    • 105. PR+SOCIAL MEDIA | STRATEGY | During the event:
    • 106. PR+SOCIAL MEDIA | STRATEGY | During the event: • Create buzz to increase engagement at event and outside of event
    • 107. PR+SOCIAL MEDIA | STRATEGY | During the event: • Create buzz to increase engagement at event and outside of event • Tell the evolving story of the event as it unfolds
    • 108. PR+SOCIAL MEDIA | STRATEGY | During the event: • Create buzz to increase engagement at event and outside of event • Tell the evolving story of the event as it unfolds • Provide necessary tools for attendees to share their own version of the story
    • 109. PR+SOCIAL MEDIA | STRATEGY | During the event: • Create buzz to increase engagement at event and outside of event • Tell the evolving story of the event as it unfolds • Provide necessary tools for attendees to share their own version of the story • Encourage real time participation and content-capture
    • 110. PR+SOCIAL MEDIA | STRATEGY |
    • 111. PR+SOCIAL MEDIA | STRATEGY | After the event:
    • 112. PR+SOCIAL MEDIA | STRATEGY | After the event: • Enable event to continue to have impact, past its date and time
    • 113. PR+SOCIAL MEDIA | STRATEGY | After the event: • Enable event to continue to have impact, past its date and time • Enable continued knowledge-sharing and participation
    • 114. PR+SOCIAL MEDIA | STRATEGY | After the event: • Enable event to continue to have impact, past its date and time • Enable continued knowledge-sharing and participation • Encourage future participation
    • 115. PR+SOCIAL MEDIA | STRATEGY | After the event: • Enable event to continue to have impact, past its date and time • Enable continued knowledge-sharing and participation • Encourage future participation • Drive attendance at future events
    • 116. PR+SOCIAL MEDIA | STRATEGY | After the event: • Enable event to continue to have impact, past its date and time • Enable continued knowledge-sharing and participation • Encourage future participation • Drive attendance at future events • Increase net usage of social media resources and knowledge base within the region
    • 117. PR+SOCIAL MEDIA | OVERVIEW | Chapter 1: Results and Measurement Chapter 2: Tactics Chapter 3: Strategy - Before | During | After Chapter 4: Objectives Chapter 5: Planning Chapter 6: Strategic Ideation
    • 118. PR+SOCIAL MEDIA | OBJECTIVES |
    • 119. PR+SOCIAL MEDIA | OBJECTIVES | ✓Fill the room
    • 120. PR+SOCIAL MEDIA | OBJECTIVES | ✓Fill the room ✓Use only social media and traditional PR to do so
    • 121. PR+SOCIAL MEDIA | OBJECTIVES | ✓Fill the room ✓Use only social media and traditional PR to do so ✓Focus on results, not theories and rhetoric
    • 122. PR+SOCIAL MEDIA | OBJECTIVES |
    • 123. PR+SOCIAL MEDIA | OBJECTIVES | ✓Leverage the unique perspectives of emerging work force through active student participation
    • 124. PR+SOCIAL MEDIA | OBJECTIVES | ✓Leverage the unique perspectives of emerging work force through active student participation ✓Leverage social media for as many strategic functions as possible
    • 125. PR+SOCIAL MEDIA | OBJECTIVES | ✓Leverage the unique perspectives of emerging work force through active student participation ✓Leverage social media for as many strategic functions as possible ✓Position strategic communications perspective as critical factor in social media success
    • 126. PR+SOCIAL MEDIA | OBJECTIVES |
    • 127. PR+SOCIAL MEDIA | OBJECTIVES | ✓Showcase the multidisciplinary skills needed to create results through social media
    • 128. PR+SOCIAL MEDIA | OBJECTIVES | ✓Showcase the multidisciplinary skills needed to create results through social media ✓Provide positive business opportunities for all involved organizations
    • 129. PR+SOCIAL MEDIA | OBJECTIVES | ✓Showcase the multidisciplinary skills needed to create results through social media ✓Provide positive business opportunities for all involved organizations ✓Provide environment for networking, learning, sharing of experience
    • 130. PR+SOCIAL MEDIA | OBJECTIVES | ✓Showcase the multidisciplinary skills needed to create results through social media ✓Provide positive business opportunities for all involved organizations ✓Provide environment for networking, learning, sharing of experience ✓Prove it can be done for little or no money
    • 131. PR+SOCIAL MEDIA | OVERVIEW | Chapter 1: Results and Measurement Chapter 2: Tactics Chapter 3: Strategy - Before | During | After Chapter 4: Objectives Chapter 5: Planning Chapter 6: Strategic Ideation
    • 132. PR+SOCIAL MEDIA | PLANNING |
    • 133. PR+SOCIAL MEDIA | PLANNING | • Identify the problem we are trying to solve
    • 134. PR+SOCIAL MEDIA | PLANNING | • Identify the problem we are trying to solve • Pull down the walls - branch out to include many subject matter experts
    • 135. PR+SOCIAL MEDIA | PLANNING | • Identify the problem we are trying to solve • Pull down the walls - branch out to include many subject matter experts • Include strategic partners whose stories and experiences support the objectives
    • 136. PR+SOCIAL MEDIA | PLANNING | • Identify the problem we are trying to solve • Pull down the walls - branch out to include many subject matter experts • Include strategic partners whose stories and experiences support the objectives • Not just another social media seminar
    • 137. PR+SOCIAL MEDIA | OVERVIEW | Chapter 1: Results and Measurement Chapter 2: Tactics Chapter 3: Strategy - Before | During | After Chapter 4: Objectives Chapter 5: Planning Chapter 6: Strategic Ideation
    • 138. PR+SOCIAL MEDIA | STRATEGIC IDEATION |
    • 139. PR+SOCIAL MEDIA | STRATEGIC IDEATION | • What’s missing in the marketplace?
    • 140. PR+SOCIAL MEDIA | STRATEGIC IDEATION | • What’s missing in the marketplace? • How can we fill the need?
    • 141. PR+SOCIAL MEDIA | STRATEGIC IDEATION | • What’s missing in the marketplace? • How can we fill the need? • How can we support the community and the region?
    • 142. PR+SOCIAL MEDIA | STRATEGIC IDEATION | • What’s missing in the marketplace? • How can we fill the need? • How can we support the community and the region? • How can we ensure we get even less sleep than we are currently getting?
    • 143. PR+SOCIAL MEDIA | HOW IT ALL BEGAN |
    • 144. PR+SOCIAL MEDIA | HOW IT ALL BEGAN | Hey, I’ve got an idea...
    • 145. PR+SOCIAL MEDIA | HOW IT ALL BEGAN | Hey, I’ve got an idea... let’s organize an event.
    • 146. PR+SOCIAL MEDIA | WORDS OF WISDOM | (But let’s not do it alone.)
    • 147. PR+SOCIAL MEDIA | WORDS OF WISDOM | (But let’s not do it alone.) ®
    • 148. PR+SOCIAL MEDIA | CONNECT THE DOTS |
    • 149. PR+SOCIAL MEDIA | CONNECT THE DOTS | • Connect the dots.
    • 150. PR+SOCIAL MEDIA | CONNECT THE DOTS | • Connect the dots. • Does any of this apply to you/your organization?
    • 151. PR+SOCIAL MEDIA | CONNECT THE DOTS | • Connect the dots. • Does any of this apply to you/your organization? • What can you implement right away to increase your impact?
    • 152. PR+SOCIAL MEDIA | CONNECT THE DOTS | • Connect the dots. • Does any of this apply to you/your organization? • What can you implement right away to increase your impact? • What can you start doing right away?
    • 153. PR+SOCIAL MEDIA | THANKS FOR BEING HERE |
    • 154. PR+SOCIAL MEDIA | THANKS FOR BEING HERE |

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