PRSI Int PR Conf 2011 Day 1 Key succsess of understanding stakeholders, conversation measurement by Anantya Van Bronckhorst
Twitter now has 100 million active users Around the world: people sent out 60 billion tweets in 2011Is now on 200 countries,with 800 million user.Asian is the 3rd largestfacebook user with192.297.140 user.
YES…they will talk, and brand cannot control the outcome
Methodology Question Traffic Quantity Compliment VOICE SOME-RC (Social Media Complain Response Center) Message Quality Public Positive Review Feedback Digital PR Interaction Quality Negative Review Interaction NOISE GUERILLA Quantity ComplainSocial MediaConversation Action Monitoring System & Dashboard
Image: quotesfactory.comHow To’sHave the passion to really understand your stakeholder
Marketing to make sure the objective of the campaign is achieved Customer Care to make sure stakeholders are happy and have high perceived brand image.PR to conveys theoverall communicationto the stakeholders Image: quotesfactory.com How To’s Cooperate with all aspect PR – Marketing – Customer Care
How To’sFind and invest on the tools [& team] that can help you
How To’s Analyze and Mapping them out! 25; 14% 59; 34% admin wallpost admin comment fans wallpost fans comment 46; 27% 43; 25% 4; 4% 0; 0%*Social Media conversation from body lotion brand 42; 41% positif negatif netral pertanyaan 56; 55%