Ramonna Tooley, GroundFloor Media
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Ramonna Tooley, GroundFloor Media

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GroundFloor Media - Ramonna Tooley's Presentation to PRSA Colorado, Feb. 17, 2010

GroundFloor Media - Ramonna Tooley's Presentation to PRSA Colorado, Feb. 17, 2010

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Ramonna Tooley, GroundFloor Media Ramonna Tooley, GroundFloor Media Presentation Transcript

  • PR in a Digital World What’s in Your Toolbox?
  • Today’s Agenda • Presentation (30 min) • Q&A (10 min) • Round Table Discussions (20 min) • Highlights/Q&A (10 min) • Prize Drawing!
  • Toolbox Basics
  • Toolbox Basics • Listen • Engage • Measure
  • Toolbox Basics • Listen – Google Alerts – Radian 6, Meltwater Buzz, Techrigy SM2 – Manual Labor
  • Toolbox Basics • Engage
  • Toolbox Basics
  • Toolbox Basics • Measure – Fans, Friends, Subscribers – Engagement – Share of Voice – Collect Anecdotes – Create Dashboards
  • Toolbox Recap
  • Toolbox Basics • Listen – Google Alerts – Radian 6, Meltwater Buzz, Techrigy SM2 – Manual Labor • Engage – Countless Opportunities • Measure – Fans, Friends, Subscribers – Engagement – Share of Voice – Collect Anecdotes – Create Dashboards
  • Q&A
  • Round Table Discussions
  • Thought Starters • Facebook vs. Twitter? What types of organizations are best suited to benefit from each? • How do you determine if your “fans” on Facebook match your target audience? • Is Twitter here to stay? • How do you stay current on ever-evolving social media trends? • What is the next big thing in social media?
  • Q&A