Your SlideShare is downloading. ×
0
Mobile Media Strategy for your PR Objectives by Brian DeLong
Mobile Media Strategy for your PR Objectives by Brian DeLong
Mobile Media Strategy for your PR Objectives by Brian DeLong
Mobile Media Strategy for your PR Objectives by Brian DeLong
Mobile Media Strategy for your PR Objectives by Brian DeLong
Mobile Media Strategy for your PR Objectives by Brian DeLong
Mobile Media Strategy for your PR Objectives by Brian DeLong
Mobile Media Strategy for your PR Objectives by Brian DeLong
Mobile Media Strategy for your PR Objectives by Brian DeLong
Mobile Media Strategy for your PR Objectives by Brian DeLong
Mobile Media Strategy for your PR Objectives by Brian DeLong
Mobile Media Strategy for your PR Objectives by Brian DeLong
Mobile Media Strategy for your PR Objectives by Brian DeLong
Mobile Media Strategy for your PR Objectives by Brian DeLong
Mobile Media Strategy for your PR Objectives by Brian DeLong
Mobile Media Strategy for your PR Objectives by Brian DeLong
Mobile Media Strategy for your PR Objectives by Brian DeLong
Mobile Media Strategy for your PR Objectives by Brian DeLong
Mobile Media Strategy for your PR Objectives by Brian DeLong
Mobile Media Strategy for your PR Objectives by Brian DeLong
Mobile Media Strategy for your PR Objectives by Brian DeLong
Mobile Media Strategy for your PR Objectives by Brian DeLong
Mobile Media Strategy for your PR Objectives by Brian DeLong
Mobile Media Strategy for your PR Objectives by Brian DeLong
Mobile Media Strategy for your PR Objectives by Brian DeLong
Mobile Media Strategy for your PR Objectives by Brian DeLong
Mobile Media Strategy for your PR Objectives by Brian DeLong
Mobile Media Strategy for your PR Objectives by Brian DeLong
Mobile Media Strategy for your PR Objectives by Brian DeLong
Mobile Media Strategy for your PR Objectives by Brian DeLong
Mobile Media Strategy for your PR Objectives by Brian DeLong
Mobile Media Strategy for your PR Objectives by Brian DeLong
Mobile Media Strategy for your PR Objectives by Brian DeLong
Mobile Media Strategy for your PR Objectives by Brian DeLong
Mobile Media Strategy for your PR Objectives by Brian DeLong
Mobile Media Strategy for your PR Objectives by Brian DeLong
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Mobile Media Strategy for your PR Objectives by Brian DeLong

844

Published on

Developing a Mobile Media Strategy for your PR Objectives by Brian DeLong of Ideavise at the 2011 PRSA Western District Conference in Las Vegas.

Developing a Mobile Media Strategy for your PR Objectives by Brian DeLong of Ideavise at the 2011 PRSA Western District Conference in Las Vegas.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
844
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. developing a mobile media strategy for your PR objectives <ul><li>brian delong </li></ul>
  • 2. PR objectives <ul><li>analyzing trends and correctly predicting their consequences (art and science) </li></ul><ul><li>implementing planned programs of action, which will serve both the organization and the public interest </li></ul><ul><li>effectively counseling organizational leaders </li></ul><ul><li>conference presentations </li></ul><ul><li>employee communications </li></ul><ul><li>social media engagement </li></ul><ul><li>crisis communications </li></ul>
  • 3. analyzing trends, predicting consequences <ul><li>mobile data and devices </li></ul>
  • 4. mobile data
  • 5. mobile data <ul><li>Last years mobile data traffic was three times the size of the entire global Internet in 2000. </li></ul><ul><li>World mobile data grew by a factor of 2.6 in 2010 from 2009. </li></ul><ul><li>(3rd year in a row) </li></ul><ul><li>Mobile video traffic will exceed 50 percent for the first time in 2011 </li></ul>
  • 6. device diversity
  • 7. smartphones <ul><ul><li>Average smartphone usage doubled: 79 MB per month, up from 35 MB per month in 2009. </li></ul></ul><ul><ul><li>In 2010 almost a third of smartphone traffic was offloaded onto fixed networks via dual-mode or Femtocells. </li></ul></ul>
  • 8. smartphones <ul><li>AT&T Q1 2011 stats </li></ul><ul><ul><li>5.5 million smartphone sales </li></ul></ul><ul><ul><li>largest first quarter ever </li></ul></ul><ul><ul><li>40% blackberry, android, windows 7 </li></ul></ul><ul><ul><li>60% iPhone </li></ul></ul>
  • 9. tablets <ul><ul><li>In 2010, 3 million tablets were connected to the mobile network, and each tablet generated 5 times more traffic than the average smartphone. </li></ul></ul><ul><ul><li>Mobile connected tablets will generate as much traffic in 2015 as the entire global mobile network in 2010. </li></ul></ul>
  • 10. tablets
  • 11. laptops/netbooks <ul><ul><li>There were 94 million laptops on the mobile network in 2010, and each laptop generated 22 times more traffic than the average smartphone. </li></ul></ul>
  • 12. analyzing trends, predicting consequences <ul><li>smart phone users and activities </li></ul>
  • 13. who
  • 14. who
  • 15. what
  • 16. where
  • 17. when
  • 18. when
  • 19. why ?
  • 20. predictions <ul><ul><li>continued growth of the mobile space for next 3-4 years at least :) </li></ul></ul><ul><ul><li>expansion of media formats (video) </li></ul></ul><ul><ul><li>extension of attention windows </li></ul></ul><ul><ul><li>new methods and interfaces of consumption </li></ul></ul><ul><ul><ul><li>tablets and other devices </li></ul></ul></ul>
  • 21. predictions <ul><ul><li>do vs browse mindset will be the catalyst for the evolution of “app” </li></ul></ul><ul><ul><ul><li>experiences will be packaged as “apps” </li></ul></ul></ul><ul><ul><ul><li>apps = “targeted experience that you “own” “ </li></ul></ul></ul><ul><ul><ul><li>technology and device agnostic </li></ul></ul></ul><ul><ul><ul><li>web apps will grow in popularity/experience </li></ul></ul></ul>
  • 22. implementing planned programs of action <ul><li>serving the organization </li></ul><ul><li>and public interest </li></ul>
  • 23. strategy phases
  • 24. mobile metrics <ul><ul><li>Google Analytics - gives you some general ones now </li></ul></ul><ul><ul><ul><li>Platform, Connection/Provider </li></ul></ul></ul><ul><ul><ul><li>Time of Visits </li></ul></ul></ul><ul><ul><ul><ul><li>Visitors - Visitor Trending - Visits (by hour) </li></ul></ul></ul></ul><ul><ul><li>Percent Mobile - details </li></ul></ul><ul><ul><ul><li>Specific Devices, capabilities, versions </li></ul></ul></ul><ul><ul><ul><li>http://www.percentmobile.com </li></ul></ul></ul><ul><ul><ul><li>free starter edition and paid plans </li></ul></ul></ul>
  • 25. plans of action <ul><ul><ul><li>More than just a small version of your website and informing the customer </li></ul></ul></ul><ul><ul><ul><li>External Use Case Opportunities </li></ul></ul></ul><ul><ul><ul><li>Internal Use Cases Opportunities </li></ul></ul></ul>
  • 26. external opportunities <ul><ul><ul><li>Check In Application </li></ul></ul></ul><ul><ul><ul><li>Mobile DRO - Drug Reference Online </li></ul></ul></ul>
  • 27. internal opportunities <ul><ul><ul><li>Paperless System </li></ul></ul></ul>
  • 28. building blocks
  • 29. building blocks
  • 30. Native Apps <ul><li>Positives </li></ul><ul><ul><li>UX/UI Performance </li></ul></ul><ul><ul><li>Device Capabilities </li></ul></ul><ul><ul><li>Monetization – Miropayments </li></ul></ul><ul><li>Negatives </li></ul><ul><ul><li>Cross Platform </li></ul></ul><ul><ul><li>Loss of Control </li></ul></ul><ul><ul><li>Linkability </li></ul></ul><ul><ul><li>Findability/Discovery </li></ul></ul><ul><ul><li>Cost </li></ul></ul><ul><ul><li>Resources </li></ul></ul>
  • 31. Webapps <ul><li>Positives </li></ul><ul><ul><li>Cross Platform </li></ul></ul><ul><ul><li>Ultimate Control </li></ul></ul><ul><ul><li>Linkability </li></ul></ul><ul><ul><li>Findability/Discovery </li></ul></ul><ul><ul><li>Offline Solved </li></ul></ul><ul><ul><li>Home Screen Available </li></ul></ul><ul><ul><li>SEO </li></ul></ul><ul><li>Negatives </li></ul><ul><ul><li>UX/UI Performance </li></ul></ul><ul><ul><li>Device Capabilities </li></ul></ul><ul><ul><li>Micropayments </li></ul></ul>
  • 32. native vs webapp <ul><li>Long term the web will win </li></ul><ul><ul><li>Seen it played out in the desktop market </li></ul></ul><ul><li>At present - experience dependent </li></ul><ul><ul><li>Angry Birds - Native </li></ul></ul><ul><ul><li>Most Apps - web app or web browser in a native wrapper </li></ul></ul>
  • 33. takeaways <ul><ul><li>mobile is PART of an engagement and media strategy with YOUR audience - find out who they are, what they want, and where and when they want it </li></ul></ul>
  • 34. know your audience
  • 35. build for them
  • 36. takeaways <ul><ul><li>mobile is PART of an engagement and media strategy with YOUR audience - find out who they are, what they want, and where and when they want it </li></ul></ul><ul><ul><li>mobile users are different </li></ul></ul><ul><ul><ul><li>devices (screens, interfaces, connectivity) </li></ul></ul></ul><ul><ul><ul><li>usage patterns </li></ul></ul></ul><ul><ul><ul><li>times of engagement </li></ul></ul></ul>

×