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Be/Differently (part 1) with Ron Roecker of The Enfluence Group
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Be/Differently (part 1) with Ron Roecker of The Enfluence Group

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BeDifferently presentation by Rob Roecker and Laura Herlovich at PRSA's 2011 Western District Conference in Las Vegas

BeDifferently presentation by Rob Roecker and Laura Herlovich at PRSA's 2011 Western District Conference in Las Vegas

Published in: Technology, Business
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Transcript

  • 1. differently . sm be / PRSA Western District Conference April 29, 2011
  • 2.
    • Be/Differently sm
    • P!nk is the New BDif
    • Challenges Facing PR Pros
    • ER FOR PR
    • Clients & Favors & Bears…
    • Social Media Capabilities (if this is a separate department or practice area, remember “if you have to say you’re cool…”)
    • Case Studies
    • Dialogue Navigation sm (New Tools for the PR Driver)
    • Chums: Laura Herlovich & a Surprise Celebrity Guest (both priceless)
    • (Note: cool free crap will be given out throughout this presentation as a not-so-subtle way of trying to make you pay attention. We know you people…)
    Be/Westerndistrictly.
  • 3.
      • be / differently .  ℠
      • ’“”  
    The definition
  • 4. Be/differently & She Spun down from the rafters… … she was a Superstar… … at last. … into a sea of 12,000 fans who, all on their feet, were letting her know…
  • 5.
    • Social/Technological Revolution Recession/Economic Crisis
    Global Unrest (Human-Driven) Global Unrest (Nature-Driven) More4Less Mentality We Are Fame-ily There’s No “We” in Faith! No Consequences And Media?! X2 BILLION Content is King X2 BILLION(ish) THE SITCH Oops… ME dia
  • 6.
    • What do all three of these have in common?
    Be/frankly. Secretary Stewardess Disc Jockey
  • 7.
    • Stewardess / n. A woman flight attendant; a woman who attends to the comfort of passengers either on a ship, plane or bus.
        • Coined 1625-1635
    Be/frankly.
    • Secretary / n. A person employed to handle correspondence and do routine work in a business office usually including dictation, filing and the like; secret employee.
      • Coined in 1360
    • Disc Jockey / n. a person who selects, plays, and announces records on a program or at a discotheque.
      • Coined 1940
  • 8.
    • Stewardess, Disc Jockey, Secretary, Pet Rock, and MySpace: “’Publicist’ – you are… the weakest link!”
    Be/frankly. (Mullet Concurs)
  • 9. Be/Littled. Publicist: n/ An expert or commentator on public affairs; one who publicizes as in “press agent.” “ Kim Kardashian, Exec Prod, The Spin Crowd. ”
  • 10. G Partner/wisely.
  • 11. “ Ensider” Quarterly eNewsletter BeDifferentlyOnline.blogspot.com (A Google Networked Blog) FACEBOOK *more than 1,100 influential friends @enfluencer TWITTER LinkedIn (Network of more than 800,000) Blog Live/socially. (2500- influencer Outreach) YOUTUBE HULU TUMBLR MySpace RIP
  • 12. Ase-Cay Tudies-Say

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