Be differently with ron roecker

781 views
703 views

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
781
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
8
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Be differently with ron roecker

  1. 1. differently . sm be / PRSA Western District Conference April 29, 2011
  2. 2. <ul><li>Be/Differently sm </li></ul><ul><li>P!nk is the New BDif </li></ul><ul><li>Challenges Facing PR Pros </li></ul><ul><li>ER FOR PR </li></ul><ul><li>Clients & Favors & Bears… </li></ul><ul><li>Social Media Capabilities (if this is a separate department or practice area, remember “if you have to say you’re cool…”) </li></ul><ul><li>Case Studies </li></ul><ul><li>Dialogue Navigation sm (New Tools for the PR Driver) </li></ul><ul><li>Chums: Laura Herlovich & a Surprise Celebrity Guest (both priceless) </li></ul><ul><li>(Note: cool free crap will be given out throughout this presentation as a not-so-subtle way of trying to make you pay attention. We know you people…) </li></ul>Be/Westerndistrictly.
  3. 3. <ul><ul><li>be / differently .  ℠ </li></ul></ul><ul><ul><li>’“”   </li></ul></ul>The definition
  4. 4. Be/differently & She Spun down from the rafters… … she was a Superstar… … at last. … into a sea of 12,000 fans who, all on their feet, were letting her know…
  5. 5. <ul><li>Social/Technological Revolution Recession/Economic Crisis </li></ul>Global Unrest (Human-Driven) Global Unrest (Nature-Driven) More4Less Mentality We Are Fame-ily There’s No “We” in Faith! No Consequences And Media?! X2 BILLION Content is King X2 BILLION(ish) THE SITCH Oops… ME dia
  6. 6. <ul><li>What do all three of these have in common? </li></ul>Be/frankly. Secretary Stewardess Disc Jockey
  7. 7. <ul><li>Stewardess / n. A woman flight attendant; a woman who attends to the comfort of passengers either on a ship, plane or bus. </li></ul><ul><ul><ul><li>Coined 1625-1635 </li></ul></ul></ul>Be/frankly. <ul><li>Secretary / n. A person employed to handle correspondence and do routine work in a business office usually including dictation, filing and the like; secret employee. </li></ul><ul><ul><li>Coined in 1360 </li></ul></ul><ul><li>Disc Jockey / n. a person who selects, plays, and announces records on a program or at a discotheque. </li></ul><ul><ul><li>Coined 1940 </li></ul></ul>
  8. 8. <ul><li>Stewardess, Disc Jockey, Secretary, Pet Rock, and MySpace: “’Publicist’ – you are… the weakest link!” </li></ul>Be/frankly. (Mullet Concurs)
  9. 9. Be/Littled. Publicist: n/ An expert or commentator on public affairs; one who publicizes as in “press agent.” “ Kim Kardashian, Exec Prod, The Spin Crowd. ”
  10. 10. G Partner/wisely.
  11. 11. “ Ensider” Quarterly eNewsletter BeDifferentlyOnline.blogspot.com (A Google Networked Blog) FACEBOOK *more than 1,100 influential friends @enfluencer TWITTER LinkedIn (Network of more than 800,000) Blog Live/socially. (2500- influencer Outreach) YOUTUBE HULU TUMBLR MySpace RIP
  12. 12. Ase-Cay Tudies-Say
  13. 14. <ul><li>“ Working with Ron is like adding a special agent to our team, which makes Enfluence Group so much more than a traditional PR firm. Our Enfluence Group team got phenomenal PR results while adding value to the bottom line by suggesting an objective, strategic approach to further develop our business model. Partnering with Enfluence Group exponentially maximized our Super Bowl opportunity, and we look forward to working together for many years to come.” --Tammy Hurt, Award-Winning Entrepreneur, Founder of Placement Music </li></ul>Be/Credibly.
  14. 15. <ul><li>“ Working with Ron is like adding a special agent to our team, which makes Enfluence Group so much more than a traditional PR firm. Our Enfluence Group team got phenomenal PR results while adding value to the bottom line by suggesting an objective, strategic approach to further develop our business model . Partnering with Enfluence Group exponentially maximized our Super Bowl opportunity, and we look forward to working together for many years to come.” --Tammy Hurt, Award-Winning Entrepreneur, Founder of Placement Music </li></ul>
  15. 17.
  16. 18.
  17. 19. RECAP <ul><ul><li>EVERYONE/EVERY BRAND TODAY HAS TO BE DIFFERENTLY </li></ul></ul><ul><ul><li>YOU CAN’T BE DIFFERENTLY FOR YOUR INTERNAL OR EXTERNAL CLIENTS IF YOU’RE NOT DIFFERENTLY </li></ul></ul><ul><ul><li>DEFINE WHAT YOU DO THEN START BY MAKING SURE YOUR TITLE ACTUALLY REPRESENTS THAT </li></ul></ul><ul><ul><li>“ PUBLICIST” IS A 4-LETTER WORD </li></ul></ul><ul><ul><li>GET A BOTTOMLINE/MARKETING WIN IN THE NEXT SIX MONTHS </li></ul></ul><ul><ul><li>BE/PROUDLY!! </li></ul></ul><ul><ul><li>CLAP LOUDLY NOW AND WE WILL STOP TALKING SO YOU CAN GAMBLE </li></ul></ul>
  18. 20. <ul><li>A REALITY PAWN IN THE GAME OF LIFE: Q&A w/ Chumlee! </li></ul>Be/Chumlee
  19. 21. thank you be/ differently. www.EnfluenceGroup.com Ron W. Roecker 310.384.5641 (cell) [email_address] Twitter: @enfluencer Blog: BeDifferentlyOnline.blogspot.com Through a partnership with Carbonfund.org, Enfluence Group operates daily at zero percent emissions.

×