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Metricas ICM
Metricas ICM
Metricas ICM
Metricas ICM
Metricas ICM
Metricas ICM
Metricas ICM
Metricas ICM
Metricas ICM
Metricas ICM
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Metricas ICM

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  • 1. Medición de programas deRelaciones PúblicasLidya FresnedoDirectora general InternationalConsulting & Marketing
  • 2. Análisis cuantitativoImpactosEVPNúmerode notas ReachROI = EVP – Costo delprograma
  • 3. Análisis cualitativo¿Mensaje? ¿Vocero?¿Citas? ¿PáginaWeb?¿Foto?¿Logo?
  • 4. Cualitativo + CuantitativoCalidad del medioCalidadde la nota10100
  • 5. Share of Discussion
  • 6. Otras herramientas• Encuestas de percepción• Auditoría de medios
  • 7. ¿Y si la actividad no es conmedios de comunicacón?Criterios de éxito

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