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Building Your Corporate Reputation through               Transparency            Deborah K. Hyman
Everyone isdemanding morecorporate transparency—From theinstitutional investorto the anti-globalization protestor
Transparency serves as adeterrent to illegal orunethical behavior
Best Corporate Citizens 2010	1.  Hewlett-Packard	2.  Intel	3.  General Mills	4.  IBM	5.  Kimberly Clark	6.  Abbott Labs	7....
Trailing the Pack	1.  Abercrombie & Fitch	2.  Bancorpsouth	3.  Weight Watchers International	4.  White Mountains Insurance...
Key Legislation Regulating      Corporate Transparency 	  Regulation Fair         Sarbanes-Oxley        Lobbying Disclosur...
Key Questions                                   	                                                          Will greaterCan...
The more the public exercises its right to    Is it worth trying to   know, the more it             keep up?	seems to want...
A company that positions itself as “open” is trying to convey that it welcomes public scrutiny	                           ...
Improved relationships	Awareness of emerging      problems	  Greater efficiency
• Customers	             Dialog	 • Local                         Communities	                          • Shareholders	Open...
Corporate    Transparency	 Vision
Set social and                                  Monitor your                           Engage your  environmental         ...
Ethics training and        Localize public          Be willing to commitment from              issues with         disclos...
Integrate your external engagement strategies—  from media relations to government affairs to                financial repo...
We’re Great!
Questions?
Presentación Deborah Hyman Congreso PRORP 2010
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Presentación Deborah Hyman Congreso PRORP 2010

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Transcript of "Presentación Deborah Hyman Congreso PRORP 2010"

  1. 1. Building Your Corporate Reputation through Transparency Deborah K. Hyman
  2. 2. Everyone isdemanding morecorporate transparency—From theinstitutional investorto the anti-globalization protestor
  3. 3. Transparency serves as adeterrent to illegal orunethical behavior
  4. 4. Best Corporate Citizens 2010 1.  Hewlett-Packard 2.  Intel 3.  General Mills 4.  IBM 5.  Kimberly Clark 6.  Abbott Labs 7.  Bristol-Meyers Squibb 8.  Coca Cola 9.  Gap 10.  Hess Note: Verizon ranked 27th out of 100, ahead of Johnson & Johnson, Starbucks, McDonalds and Xerox. Source: Corporate Responsibility Magazine
  5. 5. Trailing the Pack 1.  Abercrombie & Fitch 2.  Bancorpsouth 3.  Weight Watchers International 4.  White Mountains Insurance Group 5.  Axis Capital Holdings 6.  Lorillard 7.  Central European Media Enterprises 8.  Fidelity National Financial 9.  Scripps Networks Interactive 10.  Bio-Rad Laboratories Note: Companies listed alphabetically and not in ranking order
  6. 6. Key Legislation Regulating Corporate Transparency Regulation Fair Sarbanes-Oxley Lobbying Disclosure Disclosure in 2000 Act of 2002 Act of 1995 • Eliminate • Major changes in • Provisions privileged access the rules for attempting to by financial corporate maintain a degree analysts and governance, of transparency in large investors to financial the activities of key information disclosure, lobbyists auditor independence & corporate criminal liability
  7. 7. Key Questions Will greaterCan we comply with transparency build Where is this pushthe laws and keep up trust in our company toward greater with the public’s or will it merely open transparency going? expectations? the door to further harsh scrutiny?
  8. 8. The more the public exercises its right to Is it worth trying to know, the more it keep up? seems to want to know
  9. 9. A company that positions itself as “open” is trying to convey that it welcomes public scrutiny Insert open door image If sustained,Nothing to then help to hide rebuild trust
  10. 10. Improved relationships Awareness of emerging problems Greater efficiency
  11. 11. • Customers Dialog • Local Communities • Shareholders Openness Dialog • Government Officials Dialog • Employees
  12. 12. Corporate Transparency Vision
  13. 13. Set social and Monitor your Engage your environmental external stakeholders performance targets environment Form an internal Post your corporate committee (e.g., governance policies Disclosure on your Web site Committee)
  14. 14. Ethics training and Localize public Be willing to commitment from issues with disclose all of youremployees to uphold employees and third- business, social and business principles parties political activities Address the tough questions directly Conduct a “culture and speak candidly audit” with employees
  15. 15. Integrate your external engagement strategies— from media relations to government affairs to financial reporting Champion the concept of openness throughout the corporation Drive the corporate culture
  16. 16. We’re Great!
  17. 17. Questions?

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