Your SlideShare is downloading. ×
0
Presentation may 2011
Presentation may 2011
Presentation may 2011
Presentation may 2011
Presentation may 2011
Presentation may 2011
Presentation may 2011
Presentation may 2011
Presentation may 2011
Presentation may 2011
Presentation may 2011
Presentation may 2011
Presentation may 2011
Presentation may 2011
Presentation may 2011
Presentation may 2011
Presentation may 2011
Presentation may 2011
Presentation may 2011
Presentation may 2011
Presentation may 2011
Presentation may 2011
Presentation may 2011
Presentation may 2011
Presentation may 2011
Presentation may 2011
Presentation may 2011
Presentation may 2011
Presentation may 2011
Presentation may 2011
Presentation may 2011
Presentation may 2011
Presentation may 2011
Presentation may 2011
Presentation may 2011
Presentation may 2011
Presentation may 2011
Presentation may 2011
Presentation may 2011
Presentation may 2011
Presentation may 2011
Presentation may 2011
Presentation may 2011
Presentation may 2011
Presentation may 2011
Presentation may 2011
Presentation may 2011
Presentation may 2011
Presentation may 2011
Presentation may 2011
Presentation may 2011
Presentation may 2011
Presentation may 2011
Presentation may 2011
Presentation may 2011
Presentation may 2011
Presentation may 2011
Presentation may 2011
Presentation may 2011
Presentation may 2011
Presentation may 2011
Presentation may 2011
Presentation may 2011
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Presentation may 2011

421

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
421
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Rakefet Sudri Head of Sales, PR Newswire Israel Tel: 0772005042rakefet.sudri@prnewswire.co.il Twitter / @PRNewswireIL
  • 2. Disclaimer: I am not a Guru.All tips, recommendations, and ideas are fromreading, exploring, and learning anyway that I can. Iconsider myself a B+ Student at best.
  • 3. Old School New School
  • 4. “In 1965, 80 percent of adults could bereached with three 60 second TV spots.Today it requires117 prime timeCommercials to produce the same result”(Jim Stengel, CMO, P&G)
  • 5. Michael Pranikoff Director, Emerging Media PR Newswire michael.pranikoff@prnewswire.com www.delicious.com/michaelpranikoff Twitter / @mpranikoffTwitter Event Hashtag: #prncl
  • 6. Source: InSites Consulting
  • 7. Follow The Conversation on Twitter #PRNewswireIL
  • 8. Follow The Conversation on Twitter @PRNewswireIL
  • 9. Follow The Conversation on Twitter @PRNewswireIL
  • 10. Follow The Conversation on Twitter @PRNewswireIL
  • 11. Photo credit: http://www.flickr.com/photos/alexharries/1297298843/
  • 12. Communications Comes Into FocusCompanies want: Marketing Public • Direct access to consumers Relations• Opportunities to engage with audiences• Continuous Messaging that is easy to share• Analytics, ROIThey want to communicate in away that combines PR, Marketing Advertisingand Advertising.
  • 13. Traditional Public Relations ModelThe model has changed.... Follow The Conversation on Twitter @PRNewswireIL
  • 14. Journalist
  • 15. News Traffic Landscape• Yahoo ranks as the top global news site. Google News is the second largest online news property in the world in terms of traffic.• Yahoo News• Google News• New York Times• CNN• China’s QQ.com• BBC• MSN Follow The Conversation on Twitter @PRNewswireIL
  • 16. Pew Research Center’s• 57% of internet users share links to news stories• 30% get news through Social Networks• 6% get news via Twitter feeds
  • 17. Follow The Conversation on Twitter @PRNewswireIL
  • 18. The Long Tail of Corporate Content Mainstream Media Pickup Blogs / Twitter / Online Pubs News Release Immediate Online Pickup Weekly Trade Pubs Monthly Trades Quarterly Pubs / Journals Release Goes Out Search  Share  Blog Conversation
  • 19. Head Traditional Media S Reach ns in g N IO Online Media ll io h ILL B i ac SEARCH Tail M Re
  • 20. Principles to Communicating Your Message TodayFollow The Conversation on Twitter @PRNewswireIL
  • 21. Building the FoundationFollow The Conversation on Twitter @PRNewswireIL
  • 22. Surround Your Content withLinks to Relevant Content
  • 23. Make Your ContentEasy to Use
  • 24. Tips for SEO & News Releases• Create Tweetable Headlines – 120 Characters to allow for the ReTweet• In reality – Headlines need to be 65 – 80Characters with spaces. Headline is theTitle Tag• Think Keyword Phrases not Keywords –42% of searches performed use 3-5Keywords – Comscore• Use links in releases – Deep Links!Concentrate those links in the first 3paragraphs of the release.
  • 25. Photo credit: http://www.flickr.com/photos/tambako/2387498031/
  • 26. Virgin America MNR
  • 27. Infographic: Multimedia PressReleases Generate More Views
  • 28. Use Social Media to make your content directional
  • 29. seCa yS tud
  • 30. engage opportunity everywhere
  • 31. PRSA 2010 International ConferenceWashington, DCOct. 16 – 19, 2010 #PRNGame
  • 32. PRSA 2010 International ConferenceWashington, DCOct. 16 – 19, 2010 • Open to all attendees with a smartphone •Placed codes all over the conference, name tags, sessions, even other exhibitor booths •Over 1000 Tweets with #prngame in 3 days •19% of all Tweets with the #prsa_ic official hashtag included #PRNGame #prngame
  • 33. “It’s not about using newmedia; it’s about using media innew ways”Dr. Craig Lefebvre Follow The Conversation on Twitter @PRNewswireIL
  • 34. “Video isthe new Voice!”John Chambers, CEO Cisco
  • 35. The ARC Engagement PlatformAAccess your audiences via multi‐channel distributionARReach them with dynamic multimedia contentCConnect, interact, transact and engage 
  • 36. http://multivu.prnewswire.com/player/42215-lockheed-martin-f-35/
  • 37. “Share” button allows viewers to embed the ARC into their blogs or Web sites.
  • 38. ARC Content Update blog blog fan site blog blog fan site news site company site blog
  • 39. Search Goes Social
  • 40. http://www.flickr.com/photos/robotography/492966506/
  • 41. Location Based Social Media… Follow Me!
  • 42. How Will You Measure Your Success?Photo Credit: http://www.flickr.com/photos/ppdigital/2327029777/
  • 43. Identifying the  AudienceWhere are they  gathering? What are they talking about? 
  • 44. Too Much Noisehttp://www.flickr.com/photos/matthijs/3290859398/
  • 45. Photo credit: http://www.flickr.com/photos/margolove/1810357551/
  • 46. Think both Internal and External Communications Resource: Social Media Governance http://budurl.com/bhqqEstablish Your Guidelines
  • 47. How Do you Manage /Control your CorporateReputation in a Crisis Situation?
  • 48. Listen Analyze Strategize Engage RepeatSource: http://thecoolgadgets.com/wp‐content/uploads/2009/09/8‐phaser‐laser‐gun.jpg
  • 49. Rakefet SudriHead of Sales,PR Newswire IsraelTel: 0772005042rakefet.sudri@prnewswire.co.ilTwitter / @PRNewswireILSpecial thanks to Michael PranikoffGlobal Director, Emerging Media, PR Newswire

×