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Comparative study on Indian and Chinese
Packaging Industry - Research Methodology


1       Priya Kumbhat – FIIB Batch 2009/2011   #
Overview

• Packaging Industry - Introduction
• Research Objective & Methodology
    • Objective
    • Methodology




2                                     !@#
3   Packaging Industry China & India   #
Packaging Industry – India & China
Element           Indian packaging Industry                               Chinese packaging Industry



Volume and        Market volume of Indian packaging Industry is about     The market volume of Chinese packaging Industry is
Growth Rate       USD 14.8 Bn (INR 70k Cr).                               about USD 175.7 Bn (RMB 1.2 trillion).
                  The industry is expected to grow at a rate of 18-20%    The industry is growing at a rate of 18% p.a.
                  from current 15%.                                       China is world’s second largest packaging producer .
                  India stands at the 11th position in the world
                  packaging Industry.


Contribution to   Indian economy is primarily service sector driven and   Manufacturing sector contributes to about 50% of GDP in
economy           Service sector contributes to 54% of GDP.               China and Service sector’s share is 40%.
                  Manufacturing sector contributes to about 30% of        Packaging Industry is China’s 14th largest industrial
                  GDP which is a key factor for growth of packaging       sector and contributes about 2.5% of country’s GDP.
                  Industry.



Demand            The highest demand for packaging and the                China has demand for both bulk packaging i.e industrial
                  associated equipment come from the food processing      packaging and consumer packaging (for processed food,
                  industry at 50 percent and from the pharmaceutical      pharma etc).
                  industry at 25 percent .




     4                                                                                      !@#
Packaging Industry – India & China
Element         Indian packaging Industry                              Chinese packaging Industry




Regulatory      Category based regulations are there for various       The Chinese packaging sector is undergoing massive
Environment     types of packaging – Pharma, packaged food etc.        restructuring and reformation . Major regulations are
                However, there are no specific standards for quality   being framed around “Green packaging” , use of
                management for the food packaging industry and         recycled material, restriction of used of plastic bags etc.
                there is lack of uniformity in standards.




Segments        Flattened cans, printed sheets and components,         There are about 11,000 packaging enterprises in China .
                crown cork, lug caps, plastic film laminates, craft    Advanced packaging (packaging of electronic
                paper, paper board and packaging machinery are the     components like chip sets, mobile phones, SIM etc) ,
                key export elements for India. The fastest growing     flexible packaging, corrugated packaging and packaging
                packaging segments are laminates and flexible          machines are some of the key segments in China.
                packaging, especially PET and woven sacks
New Trends/     Increasing organized retail sector, processed food     Increased focus on Green packaging technologies.
opportunities   sector and growing pharma sector. Growth of FMCG       Presence of bulk industrial units.
                market in rural segments is also a major reason from   China also enjoys a low cost of manufacturing for
                growth in packaging industry.                          packaging production.
                Due to lower manufacturing costs, India is fast
                becoming a preferred hub for packaging production.

     5                                                                                    !@#
Research Objective and Methodology


6                                    #
Objective of research

• The objective of research is to carry out a
  comparative study on Indian and Chinese
  Packaging Industry and to detail out the
  similarities between the two. To identify factors
  contributing to growth, key challenges and
  opportunities for packaging industry in both the
  markets.




                                        !@#
Research Methodology
  Understanding Industry global scenario. Classification based on functions, products, raw material etc.

Top Down Approach –                                                                     Bottom up Approach –
Market Analysis based on industry reports and data                                      Survey and discussions with various industry
available                                                                               elements in both the countries.


Monitoring Industry Trend                                                                            Survey with Industrial bodies

• Collecting related data from published industry reports
• Identifying areas of dependencies and similarities                                            • Meeting Industrial bodies like FICCI, CII
• Studying growth areas and indentifying factors affecting growth.                              • Understanding of the views of regulators and
• Domestic and global demand and supply factors.                                                industrial bodies on Chinese and Indian
• Studying annual reports and financials of companies.                                          industries.

                                                                       Comparative
Analysis of related industries and external factors                    Study – Data                 Survey with Manufacturers and
                                                                       Finalization &                         suppliers
• Analysis of trends of related / customer industries – e.g. Pharma,   Report writing
  retail, food processing etc.
• Growth trends in customer industries                                                          • Meeting key manufacturers to understand
• Analysis of regulatory environment, import / export trends.                                   ground level challenges, opportunities & threats
• Raw material availability and ease of production.                                             • Use of questionnaire for obtaining inputs.
• Cost of production

                                                                                                      Analysis and Consolidation
Data Standardization
• Consolidation and reconciliation
                                                                                               •Data Consolidation
• Data correlation
                                                                                               •Using statistical models to generate output /
• checking and validation.
                                                                                               conclusions.


      8                                                                                              !@#
Packaging- Inputs and Outputs
Inputs for Packaging                   Output from Packaging


                  Glass                             Pharma
                 Industry                           Industry




                Packaging                          Packaging
                 Industry                           Industry


    Aluminum                 Paper                             Processed
                                       Organised
     Industry               Industry                             Food
                                         Retail
                                                                 Sector




9                                                  !@#
Output and Recommendations
• At the end of research a report will be prepared
  elaborating a detailed comparatives between Indian and
  Chinese Packaging Industry. The following areas will be
  covered –
• Growth Trends - Volume growth, export trends
• Opportunities - New Areas such as advanced packaging, emerging technologies, global
                   factors etc
• Key strengths - Cost of production, availability of resources, superior technology etc
• Key Challenges – technological, availability of raw material, labour and other factors,
                  market forces.
• Synergies between market – to explore areas of synergies between the two countries for
  bigger growth.




10                                                                  !@#
Thank You




11               !@#

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Comparative study on Packaging Industry of China & India

  • 1. Comparative study on Indian and Chinese Packaging Industry - Research Methodology 1 Priya Kumbhat – FIIB Batch 2009/2011 #
  • 2. Overview • Packaging Industry - Introduction • Research Objective & Methodology • Objective • Methodology 2 !@#
  • 3. 3 Packaging Industry China & India #
  • 4. Packaging Industry – India & China Element Indian packaging Industry Chinese packaging Industry Volume and Market volume of Indian packaging Industry is about The market volume of Chinese packaging Industry is Growth Rate USD 14.8 Bn (INR 70k Cr). about USD 175.7 Bn (RMB 1.2 trillion). The industry is expected to grow at a rate of 18-20% The industry is growing at a rate of 18% p.a. from current 15%. China is world’s second largest packaging producer . India stands at the 11th position in the world packaging Industry. Contribution to Indian economy is primarily service sector driven and Manufacturing sector contributes to about 50% of GDP in economy Service sector contributes to 54% of GDP. China and Service sector’s share is 40%. Manufacturing sector contributes to about 30% of Packaging Industry is China’s 14th largest industrial GDP which is a key factor for growth of packaging sector and contributes about 2.5% of country’s GDP. Industry. Demand The highest demand for packaging and the China has demand for both bulk packaging i.e industrial associated equipment come from the food processing packaging and consumer packaging (for processed food, industry at 50 percent and from the pharmaceutical pharma etc). industry at 25 percent . 4 !@#
  • 5. Packaging Industry – India & China Element Indian packaging Industry Chinese packaging Industry Regulatory Category based regulations are there for various The Chinese packaging sector is undergoing massive Environment types of packaging – Pharma, packaged food etc. restructuring and reformation . Major regulations are However, there are no specific standards for quality being framed around “Green packaging” , use of management for the food packaging industry and recycled material, restriction of used of plastic bags etc. there is lack of uniformity in standards. Segments Flattened cans, printed sheets and components, There are about 11,000 packaging enterprises in China . crown cork, lug caps, plastic film laminates, craft Advanced packaging (packaging of electronic paper, paper board and packaging machinery are the components like chip sets, mobile phones, SIM etc) , key export elements for India. The fastest growing flexible packaging, corrugated packaging and packaging packaging segments are laminates and flexible machines are some of the key segments in China. packaging, especially PET and woven sacks New Trends/ Increasing organized retail sector, processed food Increased focus on Green packaging technologies. opportunities sector and growing pharma sector. Growth of FMCG Presence of bulk industrial units. market in rural segments is also a major reason from China also enjoys a low cost of manufacturing for growth in packaging industry. packaging production. Due to lower manufacturing costs, India is fast becoming a preferred hub for packaging production. 5 !@#
  • 6. Research Objective and Methodology 6 #
  • 7. Objective of research • The objective of research is to carry out a comparative study on Indian and Chinese Packaging Industry and to detail out the similarities between the two. To identify factors contributing to growth, key challenges and opportunities for packaging industry in both the markets. !@#
  • 8. Research Methodology Understanding Industry global scenario. Classification based on functions, products, raw material etc. Top Down Approach – Bottom up Approach – Market Analysis based on industry reports and data Survey and discussions with various industry available elements in both the countries. Monitoring Industry Trend Survey with Industrial bodies • Collecting related data from published industry reports • Identifying areas of dependencies and similarities • Meeting Industrial bodies like FICCI, CII • Studying growth areas and indentifying factors affecting growth. • Understanding of the views of regulators and • Domestic and global demand and supply factors. industrial bodies on Chinese and Indian • Studying annual reports and financials of companies. industries. Comparative Analysis of related industries and external factors Study – Data Survey with Manufacturers and Finalization & suppliers • Analysis of trends of related / customer industries – e.g. Pharma, Report writing retail, food processing etc. • Growth trends in customer industries • Meeting key manufacturers to understand • Analysis of regulatory environment, import / export trends. ground level challenges, opportunities & threats • Raw material availability and ease of production. • Use of questionnaire for obtaining inputs. • Cost of production Analysis and Consolidation Data Standardization • Consolidation and reconciliation •Data Consolidation • Data correlation •Using statistical models to generate output / • checking and validation. conclusions. 8 !@#
  • 9. Packaging- Inputs and Outputs Inputs for Packaging Output from Packaging Glass Pharma Industry Industry Packaging Packaging Industry Industry Aluminum Paper Processed Organised Industry Industry Food Retail Sector 9 !@#
  • 10. Output and Recommendations • At the end of research a report will be prepared elaborating a detailed comparatives between Indian and Chinese Packaging Industry. The following areas will be covered – • Growth Trends - Volume growth, export trends • Opportunities - New Areas such as advanced packaging, emerging technologies, global factors etc • Key strengths - Cost of production, availability of resources, superior technology etc • Key Challenges – technological, availability of raw material, labour and other factors, market forces. • Synergies between market – to explore areas of synergies between the two countries for bigger growth. 10 !@#