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Dragana Djermanovic - informacija u eri konverzacije

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INFORMACIJA U ERI KONVERZACIJE  IDEMO PROaktivno!
masmedijiv.s. medijmasa!
OKRUŽENJE  • MI smoinformacija • MI jednidrugimaverujemo • MI smobrži • MI znaMOviše • NE VERUJEMO KOMPANIJAMA!
BE PROACTIVE  Imidž Istraživanje Informisanje Korisničkapodrška Targetiranje offline medija Ideje, inspiracija, energija… KREATIVNOST!
PoverenjeImidž
www.PRpepper.com
www.PRpepper.com
www.PRpepper.com
www.PRpepper.com
www.PRpepper.com
www.PRpepper.com
www.PRpepper.com
ISTRAŽIVANJE  Kad god Zašta god Nadkoliko god … I od toga PRavimozabavu
LJUDI VERUJU U ONO ŠTO STVARAJU!
INFORMISANJE 
KORISNIČKA PODRŠKA 
TARGETIRANJE OFFLINE MEDIA 
www.buzzmachine.com http://bit.ly/2gaDGq
After 2 years... Dell learned Direct2Dell blog “They reached out to bloggers; they blogged; they found ways to listen to and follow the advice of their customers. They joined the conversation. That’s all we asked.” J. Jarvis www.PRpepper.com
Twitter  Dell 2 godine 35 naloga 9.000.000 $ od prodaje putem Twittera! www.PRpepper.com
1. REAKTIVNO 2. AKTIVNO 3. PROAKTIVNO
KAKO POČETI?
NUŽNOST USPEŠNE KOMPANIJE JE PROaktivnost!
100milionamobilnihkorisnika…
Via @JoshMartin
INTERNET U B&H  1,5 milionakorisnika Preko 100.000 blogova 800.000 FB naloga…
1. PLANIRANJE 1. Ljudiusistemu: ko, šta, zašto… 2. Štaradikonkurencijaikolikodobro? 3. Jasnialatizamerenje 4. Strukturaizveštavanjaopostignutom
2. OSLUŠKIVANJE 1. Listarelevantnihtermina (monitoring) 2. Definisanje opinion leader-a zavašu oblast 3. Monitoring relevantnekonverzacijekodrelevantnih opinion leader-a
3. ODGOVARANJE 1. Social Media u Plan kriznogkomuniciranja 2. Jasnapravilazaodgovaranje _odbranu 3. Definisanjeplatformizaodgovaranje
4. UTICAJ 1. Ključniučesnikukonverzaciji (sastranekompanije) 2. Program koncipiranjasadržajai time line 3. Definisatiključneblogerei opinion leadereipozvatiihnasavetovanje 4. SEO PR programi (zaSaopštenja, tekstove…)
We know some people from your company. They're pretty cool online. Do you have any more like that you're hiding? Can they come out and play?
5. UTEMELJENJE 1. Edukativniprogramizazaposlene 2. Procedure iVodičiokorišdenju 3. ImplementacijaProceduraiVodičai SM strategije
SUN microsystems 1. Do not do anything stupid 2. Write about something you know about 3. Make it interesting
BUDITE PROaktivni!
DRAGANA ĐERMANOVIĆ word_worth_world

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