1. SOCIAL MEDIA MARKETING
WOMEN’S COUNCIL OF REALTORS
JUNE 3, 2009
2. NEED ASSISTANCE – SOCIAL NETWORKING?
Contact: Ryan Shaughnessy/PREA Signature
3. STOP TAKING NOTES
 HANDOUTS AVAILABLE
 GO TO TECHNOLOGY TOOLBOX –
 SEND E-MAIL TO:
4. SOCIAL NETWORKING STATISTICS
5. SOCIAL NETWORKING STATISTICS
6. SOCIAL NETWORKING SITES – MY BIG FOUR
7. FIVE KEYS TO EFFECTIVELY USE SOCIAL
NETWORKS FOR MARKETING
 Clearly Define the Specific Reason or
Business Purpose (Gary Vaynerchuk)
 Develop your Brand with Good Content.
 Develop a Giving Strategy. (Zappos)
 Remember Social Networks are Social First
and Business Second.
 Always Focus on Keywords.
8. FACEBOOK – SOCIAL FARM
Great tool for keeping  Listing Homes for Sale or
in touch or for Rent
reconnecting with  Upload Virtual Tours & Slide
family, friends, co-
workers, classmates,  Use Updates to Broadcast
etc. Challenges, and More
 Read Updates for Leads
 Publicize Events, New
Listings & Open Houses
9. MARKETPLACE APPLICATION
11. STATUS UPDATES
12. LINKEDIN – PROFESSIONAL FARM
Great tool for
managing your  Groups – Participate in
professional or Groups.
business network.  Q&A – Ask questions.
Profile is set up as Answer questions.
resume. Use as Connect with other
tool to manage
referrals, or lead  Box.net
13. ONLINE RESUME
14. RECOMMENDATIONS / TESTIMONIALS
16. TWITTER – GEOGRAPHIC FARM
Good tool for  Twitter Search – Search bar
introductions. 140 for keywords. See who is
character messages. searching for St Louis
Realtor. Good tool for
Keys to Twitter success: finding people who are
looking for the services that
 (1) Brevity – 140 you provide.
characters or less.  Tweets – Use to messages
 (2) Immediacy – Real that suggest profession.
Time Information.  Links – Use links for real
 (3) Versatility – Send estate stories, market
updates, links, request information, and other
feedback, send photos current information.
with Twitpic.  TwitPic – Use to publicize
 (4) Wherever – texting or new listings.
17. LEAD GENERATION
19. BROADCAST NEWS
20. ACTIVERAIN – REAL ESTATE INDUSTRY FARM
Largest online real
estate community –  Blogging
148,000 members.  SEO
Great resource for
practice, technology  Developing National
and other tips. Referral Network
21. BLOG PLATFORM - INFORMATION
22. LEAD GENERATION
23. SEARCH ENGINE OPTIMIZATION
24. START UP – SAME FOR ALL SOCIAL NETWORKS
 Create a profile.
 Add original content.
 Adjust your privacy, communication and other
 Build your network – introductions and
 Add recommendations and testimonials.
 Participate in groups, discussions, expert
 Promote and syndicate targeted content.
 Focus on your keywords.
25. SIMPLE SOCIAL NETWORKING RULES
26. EFFECTIVE SOCIAL MEDIA STRATEGIES
 Reference Selling – Use Testimonials/Ask for
 Advisory Board – Use to Seek Assistance or
 Agent Website – Use to Disseminate Information.
 Expert – Use to Establish Your Expertise.
 Agent Recruitment – Build Your Team.
 Warm Calling – Use to Research and Develop
 Thought Leader – Use to Develop Business
27. FINAL THOUGHTS
 Learn to manage your networks. 30 minutes in the
morning / 30 minutes in the evening. Use Ping.fm to
manage status updates on over 50 sites.
 Focus on new media. Text. Audio/Podcasts. Video.
 Focus on current events. Apply current event to your
industry, practice area, or local service area.
 Create good content – create the best, link to the
 Connect your social or online marketing to your other
marketing and advertising programs.