SOCIAL MEDIA MARKETING

WOMEN’S COUNCIL OF REALTORS
JUNE 3, 2009
NEED ASSISTANCE – SOCIAL NETWORKING?


Contact: Ryan Shaughnessy/PREA Signature
  Realty
Direct:  314-971-4381.
E-Mail:  R...
STOP TAKING NOTES


 HANDOUTS AVAILABLE
 GO TO TECHNOLOGY TOOLBOX –
  WWW.PREASIGNATUREREALTY.COM
 SEND E-MAIL TO:
  RY...
SOCIAL NETWORKING STATISTICS
SOCIAL NETWORKING STATISTICS
SOCIAL NETWORKING SITES – MY BIG FOUR


             Facebook.com
              LinkedIn.com
             ActiveRain.com
 ...
FIVE KEYS TO EFFECTIVELY USE SOCIAL
NETWORKS FOR MARKETING

 Clearly Define the Specific Reason or
  Business Purpose (Ga...
FACEBOOK – SOCIAL FARM

  Great tool for keeping      Listing Homes for Sale or
 in touch or                   for Rent
 ...
MARKETPLACE APPLICATION
EVENTS
STATUS UPDATES
LINKEDIN – PROFESSIONAL FARM

  Great tool for
 managing your             Groups – Participate in
 professional or       ...
ONLINE RESUME
RECOMMENDATIONS / TESTIMONIALS
SLIDESHARE
TWITTER – GEOGRAPHIC FARM
   Good tool for                 Twitter Search – Search bar
  introductions. 140              ...
LEAD GENERATION
INTRODUCTIONS
BROADCAST NEWS
ACTIVERAIN – REAL ESTATE INDUSTRY FARM

 Largest online real
 estate community –        Blogging
 148,000 members.       ...
BLOG PLATFORM - INFORMATION
LEAD GENERATION
SEARCH ENGINE OPTIMIZATION
START UP – SAME FOR ALL SOCIAL NETWORKS

 Create a profile.
 Add original content.
 Adjust your privacy, communication ...
SIMPLE SOCIAL NETWORKING RULES

 Transparency
 Honesty

 Relevance

 Value

 Commitment
EFFECTIVE SOCIAL MEDIA STRATEGIES
   Reference Selling – Use Testimonials/Ask for
    Introductions.
   Advisory Board –...
FINAL THOUGHTS
   Learn to manage your networks. 30 minutes in the
    morning / 30 minutes in the evening. Use Ping.fm t...
RESOURCES & LINKS
   RESOURCES:

   Resources:
   LinkedIn:                  http://www.myebook.com/index.php?option=e...
TECH TOOL BOX – VISIT
WWW.PREASIGNATUREREALTY.COM
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WCR - Social Media Marketing Presentation

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Women\'s Counsel of Realtors - St Louis Chapter - Technology Panel - Presented June 4, 2009

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WCR - Social Media Marketing Presentation

  1. 1. SOCIAL MEDIA MARKETING WOMEN’S COUNCIL OF REALTORS JUNE 3, 2009
  2. 2. NEED ASSISTANCE – SOCIAL NETWORKING? Contact: Ryan Shaughnessy/PREA Signature Realty Direct: 314-971-4381. E-Mail: Ryan@PREASignatureRealty.com
  3. 3. STOP TAKING NOTES  HANDOUTS AVAILABLE  GO TO TECHNOLOGY TOOLBOX – WWW.PREASIGNATUREREALTY.COM  SEND E-MAIL TO: RYAN@PREASIGNATUREREALTY.COM
  4. 4. SOCIAL NETWORKING STATISTICS
  5. 5. SOCIAL NETWORKING STATISTICS
  6. 6. SOCIAL NETWORKING SITES – MY BIG FOUR Facebook.com LinkedIn.com ActiveRain.com Twitter.com
  7. 7. FIVE KEYS TO EFFECTIVELY USE SOCIAL NETWORKS FOR MARKETING  Clearly Define the Specific Reason or Business Purpose (Gary Vaynerchuk)  Develop your Brand with Good Content. (Wholefoods)  Develop a Giving Strategy. (Zappos)  Remember Social Networks are Social First and Business Second.  Always Focus on Keywords.
  8. 8. FACEBOOK – SOCIAL FARM Great tool for keeping  Listing Homes for Sale or in touch or for Rent reconnecting with  Upload Virtual Tours & Slide Shows family, friends, co- workers, classmates,  Use Updates to Broadcast Success Stories, etc. Challenges, and More  Read Updates for Leads  Publicize Events, New Listings & Open Houses
  9. 9. MARKETPLACE APPLICATION
  10. 10. EVENTS
  11. 11. STATUS UPDATES
  12. 12. LINKEDIN – PROFESSIONAL FARM Great tool for managing your  Groups – Participate in professional or Groups. business network.  Q&A – Ask questions. Profile is set up as Answer questions. resume. Use as Connect with other professionals. recruitment tool,  SlideShare tool to manage referrals, or lead  Box.net generation tool.
  13. 13. ONLINE RESUME
  14. 14. RECOMMENDATIONS / TESTIMONIALS
  15. 15. SLIDESHARE
  16. 16. TWITTER – GEOGRAPHIC FARM Good tool for  Twitter Search – Search bar introductions. 140 for keywords. See who is character messages. searching for St Louis Realtor. Good tool for Keys to Twitter success: finding people who are looking for the services that  (1) Brevity – 140 you provide. characters or less.  Tweets – Use to messages  (2) Immediacy – Real that suggest profession. Time Information.  Links – Use links for real  (3) Versatility – Send estate stories, market updates, links, request information, and other feedback, send photos current information. with Twitpic.  TwitPic – Use to publicize  (4) Wherever – texting or new listings. web browser.
  17. 17. LEAD GENERATION
  18. 18. INTRODUCTIONS
  19. 19. BROADCAST NEWS
  20. 20. ACTIVERAIN – REAL ESTATE INDUSTRY FARM Largest online real estate community –  Blogging 148,000 members.  SEO Great resource for practice, technology  Developing National and other tips. Referral Network
  21. 21. BLOG PLATFORM - INFORMATION
  22. 22. LEAD GENERATION
  23. 23. SEARCH ENGINE OPTIMIZATION
  24. 24. START UP – SAME FOR ALL SOCIAL NETWORKS  Create a profile.  Add original content.  Adjust your privacy, communication and other settings.  Build your network – introductions and invitations.  Add recommendations and testimonials.  Participate in groups, discussions, expert forums.  Promote and syndicate targeted content.  Focus on your keywords.
  25. 25. SIMPLE SOCIAL NETWORKING RULES  Transparency  Honesty  Relevance  Value  Commitment
  26. 26. EFFECTIVE SOCIAL MEDIA STRATEGIES  Reference Selling – Use Testimonials/Ask for Introductions.  Advisory Board – Use to Seek Assistance or Feedback.  Agent Website – Use to Disseminate Information.  Expert – Use to Establish Your Expertise.  Agent Recruitment – Build Your Team.  Warm Calling – Use to Research and Develop Opportunities.  Thought Leader – Use to Develop Business Referrals.
  27. 27. FINAL THOUGHTS  Learn to manage your networks. 30 minutes in the morning / 30 minutes in the evening. Use Ping.fm to manage status updates on over 50 sites.  Focus on new media. Text. Audio/Podcasts. Video.  Focus on current events. Apply current event to your industry, practice area, or local service area.  Create good content – create the best, link to the rest.  Connect your social or online marketing to your other marketing and advertising programs.
  28. 28. RESOURCES & LINKS  RESOURCES:   Resources:  LinkedIn: http://www.myebook.com/index.php?option=ebook&id=7029  Lafayette Report: http://activerain.com/blogs/gildedagesales  Real Estate Technology 2.0: http://realestatetechnology20.activerain.com/  TrainMe: http://trainme.activerain.com/   LINKS TO ME:   Social Networks:  LinkedIn: http://www.linkedin.com/in/ryanshaughnessy  Facebook: http://www.facebook.com/people/Ryan-Shaughnessy/585083645  Twitter: PREASignature  ActiveRain: http://activerain.com/gildedagesale
  29. 29. TECH TOOL BOX – VISIT WWW.PREASIGNATUREREALTY.COM
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