Maplewood Chamber of Commerce - Social Media Marketing
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Brief overview of Twitter, Facebook, LinkedIn, YouTube, and ActiveRain as marketing tools for business.

Brief overview of Twitter, Facebook, LinkedIn, YouTube, and ActiveRain as marketing tools for business.

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  • 1. MAPLEWOOD CHAMBER OF COMMERCENovember 10, 2009
    SOCIAL MEDIA MARKETING
    Presented by PREA Signature Realty
  • 2. NEED ASSISTANCE – SOCIAL networking?
    Contact: Ryan Shaughnessy/PREA Signature Realty
    Direct: 314-971-4381.
    E-Mail: Ryan@PREASignatureRealty.com
  • 3. Stop taking notes
    HANDOUTS AVAILABLE
    GO TO TECHNOLOGY TOOLBOX – WWW.PREASIGNATUREREALTY.COM
    SEND E-MAIL TO: RYAN@PREASIGNATUREREALTY.COM
  • 4. Social networking statistics
  • 5. Social networking statistics
  • 6. SOCIAL NETWORKING SITES – The BIG FOUR
    Facebook.com
    LinkedIn.com
    ActiveRain.com
    Twitter.com
  • 7. FIVE KEYS TO EFFECTIVELY USE SOCIAL NETWORKS FOR MARKETING
    Clearly Define the Specific Reason or Business Purpose (Gary Vaynerchuk)
    Develop your Brand with Good Content. (Wholefoods)
    Develop a Giving Strategy. (Zappos)
    Remember Social Networks are Social First and Business Second.
    Always Focus on Keywords.
  • 8. Facebook – social farm
    Great tool for keeping in touch or reconnecting with family, friends, co-workers, classmates, etc.
    Fan Pages / Group Pages
    Applications
    Upload Virtual Tours & Slide Shows
    Use Updates to Broadcast Success Stories, Challenges, and More
    Read Updates for Leads
    Publicize Events, New Listings/Products & Open Houses
    SEO Benefits
  • 9. Business, fan and group pages
  • 10. Marketplace application
  • 11. events
  • 12. Status updates
  • 13. Linkedin – professional farm
    Great tool for managing your professional or business network. Profile is set up as resume. Use as recruitment tool, tool to manage referrals, or lead generation tool.
     
    Groups – Participate in Groups.
    Q&A – Ask questions. Answer questions. Connect with other professionals.
    SlideShare
    Box.net
  • 14. Online resume
  • 15. Recommendations / Testimonials
  • 16. Slideshare
  • 17. Twitter – geographic farm
    Good tool for introductions. 140 character messages.
    Keys to Twitter success:
    (1) Brevity – 140 characters or less.
    (2) Immediacy – Real Time Information.
    (3) Versatility – Send updates, links, request feedback, send photos with Twitpic.
    (4) Wherever – texting or web browser.
    Twitter Search – Search bar for keywords. See who is searching for St Louis Realtor. Good tool for finding people who are looking for the services that you provide.
    Tweets – Use to messages that suggest profession.
    Links – Use links for real estate stories, market information, and other current information.
    TwitPic – Use to publicize new listings.
  • 18. Lead generation
  • 19. Introductions
  • 20. Broadcast news
  • 21. Activerain – real estate industry farm
    Largest online real estate community – 148,000 members. Great resource for practice, technology and other tips.
     
    Blogging
    SEO
    Developing National Referral Network
  • 22. Blog platform - information
  • 23. Lead generation
  • 24. Search engine optimization
  • 25. Start up – same for all social networks
    Create a profile.
    Add original content.
    Adjust your privacy, communication and other settings.
    Build your network – introductions and invitations.
    Add recommendations and testimonials.
    Participate in groups, discussions, expert forums.
    Promote and syndicate targeted content.
    Focus on your keywords.
  • 26. Simple social networking rules
    Transparency
    Honesty
    Relevance
    Value
    Commitment
  • 27. Effective social media strategies
    Reference Selling – Use Testimonials/Ask for Introductions.
    Advisory Board – Use to Seek Assistance or Feedback.
    Mini-Website – Use to Disseminate Information.
    Expert – Use to Establish Your Expertise.
    Community Builders – Linking Strategies
    Recruitment – Build Your Team.
    Warm Calling – Use to Research and Develop Opportunities.
    Thought Leader – Use to Develop Business Referrals.
  • 28. Final thoughts
    Learn to manage your networks. 30 minutes in the morning / 30 minutes in the evening. Use Ping.fm to manage status updates on over 50 sites.
    Focus on new media. Text. Audio/Podcasts. Video.
    Focus on current events. Apply current event to your industry, practice area, or local service area.
    Create good content – create the best, link to the rest.
    Connect your social or online marketing to your other marketing and advertising programs.
  • 29. Resources & Links
    RESOURCES:
     
    Resources:
    LinkedIn: http://www.myebook.com/index.php?option=ebook&id=7029
    Lafayette Report: http://activerain.com/blogs/gildedagesales
    Real Estate Technology 2.0: http://realestatetechnology20.activerain.com/
    TrainMe: http://trainme.activerain.com/
     
    LINKS TO ME:
     
    Social Networks:
    LinkedIn: http://www.linkedin.com/in/ryanshaughnessy
    Facebook: http://www.facebook.com/people/Ryan-Shaughnessy/585083645
    Twitter: PREASignature
    ActiveRain: http://lafayettereport.com
  • 30. Tech tool box – visit www.preasignaturerealty.com