Maplewood Chamber of Commerce - Social Media Marketing

MAPLEWOOD CHAMBER OF COMMERCENovember 10, 2009
SOCIAL MEDIA MARKETING
Presented by PREA Signature Realty

NEED ASSISTANCE – SOCIAL networking?
Contact: Ryan Shaughnessy/PREA Signature Realty
Direct: 314-971-4381.
E-Mail: Ryan@PREASignatureRealty.com

Stop taking notes
HANDOUTS AVAILABLE
GO TO TECHNOLOGY TOOLBOX – WWW.PREASIGNATUREREALTY.COM
SEND E-MAIL TO: RYAN@PREASIGNATUREREALTY.COM

Social networking statistics

SOCIAL NETWORKING SITES – The BIG FOUR
Facebook.com
LinkedIn.com
ActiveRain.com
Twitter.com

FIVE KEYS TO EFFECTIVELY USE SOCIAL NETWORKS FOR MARKETING
Clearly Define the Specific Reason or Business Purpose (Gary Vaynerchuk)
Develop your Brand with Good Content. (Wholefoods)
Develop a Giving Strategy. (Zappos)
Remember Social Networks are Social First and Business Second.
Always Focus on Keywords.

Facebook – social farm
Great tool for keeping in touch or reconnecting with family, friends, co-workers, classmates, etc.
Fan Pages / Group Pages
Applications
Upload Virtual Tours & Slide Shows
Use Updates to Broadcast Success Stories, Challenges, and More
Read Updates for Leads
Publicize Events, New Listings/Products & Open Houses
SEO Benefits

Business, fan and group pages

Marketplace application

events

Status updates

Linkedin – professional farm
Great tool for managing your professional or business network. Profile is set up as resume. Use as recruitment tool, tool to manage referrals, or lead generation tool.

Groups – Participate in Groups.
Q&A – Ask questions. Answer questions. Connect with other professionals.
SlideShare
Box.net

Online resume

Recommendations / Testimonials

Slideshare

Twitter – geographic farm
Good tool for introductions. 140 character messages.
Keys to Twitter success:
(1) Brevity – 140 characters or less.
(2) Immediacy – Real Time Information.
(3) Versatility – Send updates, links, request feedback, send photos with Twitpic.
(4) Wherever – texting or web browser.
Twitter Search – Search bar for keywords. See who is searching for St Louis Realtor. Good tool for finding people who are looking for the services that you provide.
Tweets – Use to messages that suggest profession.
Links – Use links for real estate stories, market information, and other current information.
TwitPic – Use to publicize new listings.

Lead generation

Introductions

Broadcast news

Activerain – real estate industry farm
Largest online real estate community – 148,000 members. Great resource for practice, technology and other tips.

Blogging
SEO
Developing National Referral Network

Blog platform - information

Lead generation

Search engine optimization

Start up – same for all social networks
Create a profile.
Add original content.
Adjust your privacy, communication and other settings.
Build your network – introductions and invitations.
Add recommendations and testimonials.
Participate in groups, discussions, expert forums.
Promote and syndicate targeted content.
Focus on your keywords.

Simple social networking rules
Transparency
Honesty
Relevance
Value
Commitment

Effective social media strategies
Reference Selling – Use Testimonials/Ask for Introductions.
Advisory Board – Use to Seek Assistance or Feedback.
Mini-Website – Use to Disseminate Information.
Expert – Use to Establish Your Expertise.
Community Builders – Linking Strategies
Recruitment – Build Your Team.
Warm Calling – Use to Research and Develop Opportunities.
Thought Leader – Use to Develop Business Referrals.

Final thoughts
Learn to manage your networks. 30 minutes in the morning / 30 minutes in the evening. Use Ping.fm to manage status updates on over 50 sites.
Focus on new media. Text. Audio/Podcasts. Video.
Focus on current events. Apply current event to your industry, practice area, or local service area.
Create good content – create the best, link to the rest.
Connect your social or online marketing to your other marketing and advertising programs.

Resources & Links
RESOURCES:

Resources:
LinkedIn: http://www.myebook.com/index.php?option=ebook&id=7029
Lafayette Report: http://activerain.com/blogs/gildedagesales
Real Estate Technology 2.0: http://realestatetechnology20.activerain.com/
TrainMe: http://trainme.activerain.com/

LINKS TO ME:

Social Networks:
LinkedIn: http://www.linkedin.com/in/ryanshaughnessy
Facebook: http://www.facebook.com/people/Ryan-Shaughnessy/585083645
Twitter: PREASignature
ActiveRain: http://lafayettereport.com

Tech tool box – visit www.preasignaturerealty.com