SOCIAL NETWORKING SITES – The BIG FOUR Facebook.com LinkedIn.com ActiveRain.com Twitter.com
FIVE KEYS TO EFFECTIVELY USE SOCIAL NETWORKS FOR MARKETING Clearly Define the Specific Reason or Business Purpose (Gary Vaynerchuk) Develop your Brand with Good Content. (Wholefoods) Develop a Giving Strategy. (Zappos) Remember Social Networks are Social First and Business Second. Always Focus on Keywords.
Facebook – social farm Great tool for keeping in touch or reconnecting with family, friends, co-workers, classmates, etc. Fan Pages / Group Pages Applications Upload Virtual Tours & Slide Shows Use Updates to Broadcast Success Stories, Challenges, and More Read Updates for Leads Publicize Events, New Listings/Products & Open Houses SEO Benefits
Twitter – geographic farm Good tool for introductions. 140 character messages. Keys to Twitter success: (1) Brevity – 140 characters or less. (2) Immediacy – Real Time Information. (3) Versatility – Send updates, links, request feedback, send photos with Twitpic. (4) Wherever – texting or web browser. Twitter Search – Search bar for keywords. See who is searching for St Louis Realtor. Good tool for finding people who are looking for the services that you provide. Tweets – Use to messages that suggest profession. Links – Use links for real estate stories, market information, and other current information. TwitPic – Use to publicize new listings.
Start up – same for all social networks Create a profile. Add original content. Adjust your privacy, communication and other settings. Build your network – introductions and invitations. Add recommendations and testimonials. Participate in groups, discussions, expert forums. Promote and syndicate targeted content. Focus on your keywords.
Simple social networking rules Transparency Honesty Relevance Value Commitment
Effective social media strategies Reference Selling – Use Testimonials/Ask for Introductions. Advisory Board – Use to Seek Assistance or Feedback. Mini-Website – Use to Disseminate Information. Expert – Use to Establish Your Expertise. Community Builders – Linking Strategies Recruitment – Build Your Team. Warm Calling – Use to Research and Develop Opportunities. Thought Leader – Use to Develop Business Referrals.
Final thoughts Learn to manage your networks. 30 minutes in the morning / 30 minutes in the evening. Use Ping.fm to manage status updates on over 50 sites. Focus on new media. Text. Audio/Podcasts. Video. Focus on current events. Apply current event to your industry, practice area, or local service area. Create good content – create the best, link to the rest. Connect your social or online marketing to your other marketing and advertising programs.