Listing Presentation - PREA Signature Realty

PREA SIGNATURE REALTY Experience the Difference

LISTING PRESENTATION Presented by: Michelle Silies, Broker–Principal PREA SIGNATURE REALTY 1709 Park Avenue Saint Louis, Missouri 63104 Office: 314-397-3182 Website: PREASignatureRealty.com E-Mail: [email_address]

MEET YOUR REAL ESTATE PARTNER IN HISTORIC ST. LOUIS, MISSOURI

ABOUT PREA SIGNATURE REALTY
Founded by Michelle Silies and Ryan Shaughnessy.
Extensive Real Estate Experience – Over 25 years Combined Experience as Real Estate Attorneys, Real Estate Brokers and Title Agents.
Exclusive Listing Agent for Homes, Townhomes, Condominiums and Lofts Developed by Gilded Age in Lafayette Square.
Leader in Sales – Number and Dollar Volume in the Lafayette Square and Near Southside Neighborhoods.
2007: 40 Sales - $8,956,395
2008: 25 Sales - $5,099,385
2009: 6 Sales - $1,674,000 (Updated 03/2009)

YOUR LISTING AGENT TEAM
Name: Michelle S. Silies
Title: Broker – Principal / Associate General Counsel
Profession: Attorney, Real Estate Broker & Title Agent
Education: Washington University in St. Louis, B.S.-Managerial Economics (1999) and Saint Louis University – School of Law (2004)
Licenses: Attorney, Real Estate Broker, & Title Agent
Professional Associations: American Bar Association, Missouri Bar Association, Bar Association of Metropolitan St. Louis, National Association of Realtors, Missouri Association of Realtors, St. Louis Association of Realtors – Residential Division.

YOUR LISTING AGENT TEAM
Name: Ryan S. Shaughnessy
Title: Associate Broker – Principal / General Counsel
Profession: Attorney, Real Estate Broker & Social Media Consultant
Education: Johns Hopkins University, B.A.-International Relations (1989) and Washington University in St. Louis – School of Law (1992)
Licenses: Attorney, Real Estate Broker, & Title Agent
Professional Associations: American Bar Association, Missouri Bar Association, Bar Association of Metropolitan St. Louis, National Association of Realtors, Missouri Association of Realtors, St. Louis Association of Realtors – Residential & Commercial Divisions, Professional Housing Resources, Women’s Counsel of Realtors.

PRACTICE AND SERVICE AREAS
Specialties: New Construction Sales, Condominium and Loft Sales and Rentals, Developer Services, and Consulting Services.
Service Areas: City of St. Louis (including Lafayette Square, Soulard, Benton Park, Benton Park West, Downtown Loft District, Forest Park Southwest, Central West End, Tower Grove East, Tower Grove South, Compton Heights, Shaw, The Hill, Dogtown, Carondelet, Holly Hills, St. Louis Hills, and Dutchtown), University City, Maplewood, Richmond Heights, Brentwood, University City, and Clayton.

REPRESENTATIVE CLIENTS
Developers: Gilded Age, LLC
Featured Listings:
The Georgian – 1515 Lafayette
Mississippi Place – 1618 Mississippi
Eden Lofts – 1720 Chouteau
Union Club – 2340 Lafayette

OUR BUSINESS PHILOSOPHY
Customer Centric Focus
Full Participation in Sales Process – Adding Value at Each Step
Trusted Advisor - Educating and Informing the Customer
Superior Customer Service – Regular Communication

COMMITMENT TO EXCELLENCE
Our commitment to excellence starts with the roles that we play in the sales process:
TRUSTED ADVISORS – By providing prompt, knowledgeable service, we will act as your advocate and trusted advisors in the sale of your home. By fully participating in each step of the sales process, we strive to add “value” at each step in the sales process.
.
SKILLED NEGOTIATORS - We are committed to working in your best interests by providing open and honest assessments and advice. By actively researching current market conditions, we will assist you in securing the best possible price on the most favorable terms in the shortest period of time.
EXPERT FACILITATORS – We keep our sales on time and on track by anticipating potential problems early in the transaction and by using our extensive real estate experience and expertise to provide you with solutions.

SALES CONSULTANT
PREA-SR Listing Agents
Provide Advice
Engage in Consultation
Educate and Inform
Are Involved in Decision Process
Use Judgment and Experience
Are Actively Engaged and Fully Participate in the Sales Process and Use a Proactive, Issue Spotting Approach
Other Listing Agents
Deliver Information
Follow Instructions
Tell and Sell
Stay out of the Decision-Making Process
Follow Rules and Procedures
Use a Passive/Reactive Approach

LISTING PRESENTATION Key Point Summary

KEY OBJECTIVES
Selling a Home Requires Full Owner Participation – Learn How to Prepare Your Home for Sale
Pricing is the Key – Learn How to Price Your Home to Sell in Today’s Market
Maximum Exposure – Learn How to Market Your Home to Sell in 90 Days or Less

UNDERSTANDING THE SALES PROCESS A Primer on Selling Your Home

STEP 1-SELECT A LISTING AGENT
Interview three agents to list your home for sale.
Ask questions and demand detailed answers regarding commission structure, pricing and marketing.
If someone suggests a specific list price, inquire as to the basis of the list price. In today’s market, setting the list price at a reasonable range of value is the highest priority.

STEP 2—RESEARCH MARKET VALUE
Start your research by reviewing your purchase price paid for the property and then apply the historical price appreciation rate for your neighborhood.
Review the appraised value as determined by the Assessor’s Office.
Use computer generated valuation services such as Zillow.com to determine a broad range of value for your property. These tools provide assistance in determining the range of value. However, these tools have limitations and rely on broad statistical measures.
For a more accurate opinion of value, request an appraisal, broker’s opinion of value or competitive market analysis from a qualified real estate professional.

STEP 3—PREPARING HOME FOR SALE
Prepare your home for sale by eliminating clutter, improving landscaping, painting, eliminating odors, etc.
If you are committed to moving, box up those unused items.
Consider using a professional stager to suggest a plan for improving the “curb appeal” of the home.
After the suggested changes have been made, take photographs of the property under optimal lighting.

STEP 4—ORGANIZE DOCUMENTATION
Organize your documents including such items as title policies, surveys, condo and subdivision documents, appliance operation manuals, warranties and heating bills.
Create a floor plan with room dimensions.
Create a list of home features and updates including dates of installation, costs of installation and installer information.
Identify the source of heating, cooling, and energy sources for water heater.

STEP 5—PERFORM PRE-LISTING INSPECTION
Perform a pre-listing building inspection to identify potential problem areas.
Depending on the cost of suggested repairs, perform repairs that add value to the transaction.

WHY DO A PRE-LISTING INSPECTION?
Building inspections and the negotiation of repairs are one of the top reasons that sales don’t close or don’t close as scheduled.
Pre-Listing Inspection are important for the following reasons:
Anticipate Potential Problems
Save Money – Do Repairs Using Your Contractor on Your Terms
Save Time – Close on Time
Do Deferred Maintenance Now!

STEP 6—REVIEW MARKETING PLAN
Develop a written marketing plan with specifics:
Open Houses
Print Ad Placements
Post Card Direct Marketing
E-Mail and Direct Advertising Campaigns to Real Estate Agents
E-Mail Marketing Campaigns
Website Placements
Online Real Estate Classified Advertisements
Real Estate Syndication Services
Real Estate Blogs
Social Media
Other Internet Advertising Opportunities

STEP 7—REVIEW TERMS OF LISTING
After reviewing the valuation opinions provided by the listing agent, review competing property offered for sale in your neighborhood.
Adjust the list price to be within a competitive range of other similar properties listed for sale in your neighborhood.
Review the listing agreement to verify the total sales commission and commission split with cooperating brokers. If the commission paid to cooperating agents is less than 2.25%, inquire as to the reasons for a reduced commission split. Commissions less than 2.25% may impact the number of showings by cooperating agents.
Review sales incentives offered by competing properties.
Develop an incentive package that provides assistance to purchasers in your price range.

STEP 8—PREPARE DISCLOSURES
Review the questions contained in the seller’s disclosure statement.
Provide accurate and complete answers to all questions.

STEP 9—REVIEW MARKETING PLAN AND COLLATERAL
Review all advertising and marketing collateral to verify its accuracy.
Suggest changes in design, photographs, etc. to enhance the image of the property.
Often, the internet is used to disqualify properties for showings.
Poor photographs or incomplete listing information will reduce the number of showings.
Request additional collateral pieces such lender information and interest rates, title insurance quotations, etc. to assist purchasers in the home buying process

STEP 10—OPEN HOUSES
Discuss the placement of directional signs prior to open houses.
Clean house prior to open house.
Eliminate odors in home prior to open houses

STEP 11—REVIEW TRAFFIC REPORTS
Request information to track prospects including copies of sign-in sheets, telephone logs, and traffic reports.
Request periodic market updates including expired listings, pending sales and closed sales of similar homes.
Reviewing market data periodically may reveal an error in the positioning of your home in the market. Expired sales of similar homes in your neighborhood may indicate an error in the pricing of your home.
Review the list price with the listing agent periodically to discuss price reductions or increases in sales incentives.

FULL OWNER PARTICIPATION
As an Owner, you can increase the likelihood of a sale by fully participating in the marketing and sale of your home:
Assist in the Marketing of Your Home – Provide Timely Information. Verify Listing Information. Assist the Listing Agent to Identify Home Features and Neighborhood Amenities that Caused You to Purchase the Home in the First Place.
Property Condition – Keep the Property in Good
Repair and in Showing Ready Condition.
Availability for Showing – Make It Easy to Show Using Supra and Open Showing Times.
Price and Negotiating Offers – Use Objective Criteria for Setting the Price. Avoid Emotional Decisions. Base Pricing on Objective Market Data (Not What You Paid, What Sold 2 Years Ago, or What You Need to Payoff the Mortgage)
Incentives – Use Targeted Incentives such as Repair Credits, Closing Cost Assistance, Agent Bonuses, Home Warranty Plans, etc. to Distinguish Your Property from Competing Properties.

BEYOND THE OWNER’S CONTROL
There is no easy way to sell a home. It requires full owner participation. However, there are certain things that are beyond the owner’s control:
Market Conditions
Competing Properties
Neighborhood Conditions
Interest Rates

COMPARATIVE MARKET ANALYSIS Pricing Your Home to Sell

WHAT IS A CMA? IT ISN’T AN APPRAISAL.
A comparative market analysis is similar to an appraisal insofar as it uses comparable sales to indicate an appropriate range of value. However, it isn't an appraisal and isn't an attempt to measure the “fair market value.”
It is an attempt to analyze past sales, current inventory, and expired and withdrawn listings to determine the optimum price point at which to list your home for sale to insure that your property is listed within the range where it will likely sell in 90 days or less.

COLLECTING DATA ON SUBJECT PROPERTY
Step #1 - Collection of data on the property to be listed for sale.

COLLECTING DATA ON COMPARABLE SALES
Step #2 - Collection of data on recent sales of homes that are comparable to the property to be listed, have sold in the past 30-60 days, and are in close geographical property to the property. After the sales data is collected, we then analyze the sales and make adjustment to the sales prices of the comparable sales to account for differences in the homes. We then arrive at a range of value for the property.

COLLECTING DATA ON CURRENT LISTINGS
Step #3 - Collection of data on pending listings. We then analyze the amount of inventory and assess the other properties to narrow the price range to maximize your listing price in relation to the other properties currently listed for sale.

COLLECTING DATA ON EXPIRED LISTINGS
Step #4 - Collection of data on expired, cancelled and withdrawn listings. We believe that this is the strongest factor to determine at what price point your property should be listed for sale. This information is analyzed to determine what price points for similar properties have been unable to achieve sufficient traffic or interest to result in a sale.

MAKING ADJUSTMENTS FOR DIFFERENCES
After collecting the data, we then make adjustments based on the following factors:
Location
Condition
Date of Sale
Square Footage
# Bedrooms/# Baths
Parking
Other Factors

RECONCILING VALUES – ESTABLISHING A VALUE RANGE
After we have reviewed the comparable sales and made adjustments, we then create a range of value. After we have established the range, we then review the current listings and the expired listings to further refine the range and to suggest an appropriate list price.

REVIEW CURRENT LISTINGS AND EXPIRED LISTINGS TO DETERMINE “WHAT WILL SELL”
Current Listings – The Competition
Expired Listings – What Didn’t Sell
This is the major difference between an appraisal and a comparative market analysis. Whereas an appraisal focuses on “what sold” to determine the “fair market value”, the comparative market analysis focuses on “what is our competition” and “what didn’t sell” to determine the “optimum price point” to sell a home within 90 days.

INTELLIGENT PRICING – WHY DOES IT MATTER?
In any market, people buy based on perceptions of value.
As shown in the illustration to the left, competitively priced homes will attract a higher percentage of prospective buyers. A home priced at or below market value will attract the greatest percentage of prospective buyers. An overpriced home will result in less traffic and will be less likely to sell.

PRICE REDUCTIONS - WHY SHOOTING HIGH AND THEN REDUCING THE LIST PRICE IS A BAD IDEA?
Timing is extremely important in the sale of real estate. A property attracts the most activity from the real estate community and potential buyers when it is first listed. Although we are willing to list a property for sale at a price above our opinion as to the optimum price point, the simple fact is that poorly priced homes rarely sell in 90 days. As shown in the graph, the optimum time to sell is between week 2 and week 4. Poorly priced properties miss this “sweet spot” and tend to languish with little or no showings and eventually expire, are cancelled or are withdrawn.

THE MARKETING PLAN Maximum Exposure

MARKETING FOCUS – GO WHERE THE BUYERS ARE OR WHERE THE BUYERS ARE LOOKING – REALTORS, THE INTERNET AND LOCALISM

THE MARKETING PLAN Realtor Outreach

MARKETING BASICS – REALTOR OUTREACH
Enter Property and Other Listing Information into Local Multiple Listing Service
E-Blast to Local Realtors Announcing Listing, Price Reductions, Sales Incentives, etc.
Monthly Realtor Only Open Houses
Jointly Held or Area Wide Open Houses with Other Realtors
Bulk Flyer Distribution to Real Estate Brokerages Listing, Selling or Representing Buyers in the Area
Targeted Direct Mail Marketing Pieces to Buyer’s Agents Working in the Area
Daily Realtor-to-Realtor Networking – Daily Coffees
Promotion of Listings via Blogs, Social Networking Sites, etc. Targeted to Realtors
Advertising in the Realtor Report

THE MARKETING PLAN Internet Marketing

CHANGING SEARCH DYNAMICS – UNDERSTANDING THE IMPACT OF THE INTERNET ON MARKETING & SALE OF REAL ESTATE
70% of purchasers used the internet as a part of their home search (up from 28% in 2000).
86% of purchasers using the internet searched the internet prior to looking for a specific home.
14% of purchasers using the internet searched the internet prior to contacting a real estate agent.
Purchasers using the internet as a part of their home search spent an average 4.8 weeks doing research on their new home purchase. Traditional purchasers spent only 1.7 weeks performing research.
Purchasers using the internet as a part of their home search bought a home after 2.2 weeks of working with an agent. Traditional purchasers spent an average 7.1 weeks of working with an agent prior to purchasing a home.

CHANGING SEARCH DYNAMICS – UNDERSTANDING THE IMPACT OF THE INTERNET ON MARKETING & SALE OF REAL ESTATE
Purchasers using the internet as a part of their home search previewed an average of 6.7 homes using the internet to eliminate homes that they didn't want to see. Traditional purchasers previewed 15.4 homes prior to purchasing their new home.
The distance between current residence and new residence was 25 miles for traditional purchasers and 242 miles for purchasers using the internet.
69% of purchasers using the internet as part of their home search said response time was "extremely important."
83% of purchasers using the internet as part of their home search said the favored method of communication with their agent.
91% of purchasers using the internet as part of their home search stated that their primary reason for satisfaction with their agent was "quick response time" compared to 35% of traditional purchasers who stated that there primary complaint was the need for "faster response time."

CONCLUSIONS BASED ON STATISTICAL STUDIES
Internet purchasers have developed clear housing search criteria, have used the internet to exclude properties from consideration, and are more prepared to buy when they visit your properties.
Internet purchasers have a shorter buying cycle.
Internet purchasers demand faster, more immediate responses.
Agents who embrace technological change are more highly regarded and more likely to obtain repeat business and referrals.
Agents who focus on internet market expand the scope of their market from a 25 mile radius to over 250 miles.
Marketing budgets that focus on printed brochures, newspaper and other traditional media should be reconsidered and redirected to internet marketing.

MARKETING BASICS – INTERNET
Listing Placement on Realtor.com
Listing Placement on PREASignatureRealty.com and Other Affiliated Sites
Listing Placement as Featured Property on Real Estate Listing Sites Like Trulia.com Using TruliaPro and Point2Agent.com Using Point2AgentPro with Syndication to over 300 Sites
Listing Placement Using Syndication Services like Postlets.com or vFlyer.com with Syndication Placement on over 100 Sites
Direct Listing Placement on Real Estate Search Portal Site like Zillow.com, HotPads.com, etc.
Direct Listing Placement on Classified Ad Sites like Craigslist.com, BackPage.com, etc.

MAXIMUM EXPOSURE ON THE INTERNET

SEARCH PORTALS
Real estate search engines consolidate listings from multiple sources into a single location. Purchasers using the internet can search on homes for sale or rent. These sites provide prospective consumers with essentially an open MLS service. Sites that are popular search portals include:
GoogleBase
Yahoo Classifieds
Oodle
Vast
Trulia
Craigslist
These websites provide increased exposure to your listings including volume as well as geographic area. However, the format is more akin to classified advertising in the local newspaper than a multiple listing service.

LISTING AGGREGATORS
Aggregators simplify the process of being listed on search portals by collecting or aggregating listings from multiple sources into a single location. Popular aggregator websites include:
Realtor.com
Trulia
PropSmart
Zillow
HotPads (apartments and rentals)
LoopNet (commercial properties)
These websites provide increased exposure to your listings as described above. The format is more akin to a multiple listing service.

LISTING SYNDICATORS
Syndicators provide a single point of entry for distribution of classified advertisements to search portals, aggregators and other online marketplaces. A single classified advertisement requiring a single data entry is disseminated to multiple sites. Popular syndicator websites include:
vFlyer
Point2Agent
Postlets
These websites provide basic free syndication to over 700 websites and our paid service plans provide advanced tracking and statistical features.

SOCIAL & PROFESSIONAL NETWORKS
Social networking sites or community sites allow agents to advertise their services and encourage the active development of a network - both professional and social - for the development of new sales leads and referrals. We send our updates, listings, slide shows, and marketing materials to over 50 social networking sites using Ping.fm including:
MySpace
Facebook
LinkedIn
Plaxo
Twitter
These websites assist in the dissemination of listing information to our social and professional network.

DIGITAL WORD OF MOUTH – LISTING INFORMATION SENT TO OVER 50 SOCIAL NETWORKING SITES

BLOGS AND MICRO-BLOGGING SITES
We use blogs and micro-blogs, started originally as personal journals, used to convey information on local market conditions and to disseminate listing information. Popular blog and micro-blog sites (as well as RSS feeds and blog aggregator sites) include:
ActiveRain
Localism
Point2Agent
Blogger
Wordpress
Bebe
My Blog Log (blog aggregator)
Friend Feeder (blog aggregator)
FeedBurner (RSS feeds)
Odogio (podcasts)

REAL ESTATE COMMUNITIES
We maintain an active online presence on internet real estate communities including opinions, Q&A forums, etc. on popular real estate communities including:
Active Rain
Point2Agent
Trulia
Inman
Zillow

AGENT AND COMPANY WEBSITES
We maintain several agent and company websites including:
www.PREASignatureRealty.com
Point2Agent (individual agent websites)
Trulia (individual agent websites)
eNeighborhood (individual agent websites)
Single Property Websites

SEARCH ENGINE OPTIMIZATION
We focus on improving our Google rank in the neighborhoods that we serve. Currently, listed on page 1 of Google for common keyword searches for real estate for sale in the historic St. Louis neighborhoods (including Lafayette Square).

THE MARKETING PLAN Localism

LOCALISM – FOCUS LOCAL MARKETING
E-Blast to our Database of 3000 Active Prospects
Periodic Print Advertisement in Local Daily, Monthly and Neighborhood Newspapers
Direct Mail Announcements for New Listings, Price Changes, Sales Incentives, and Other Listing Information
Open Houses – Publicized via MLS, Trulia, Realtor.com, OpenHouses.com, Point2Agent and Other Sites
Participation in House Tour
Active Participation in Community and Neighborhood Associations
Networking with Local Businesses
Building and Yard Signage
Target Campaigns – Relocation, New Medical Residents, First-Time Home Buyers, etc.

THE MARKETING PLAN Other Marketing Tools

OTHER MARKETING TOOLS
Photograph Slideshows
Video Presentations
Interactive Floor Plans
3D Renderings
Podcasts
BlogTalkRadio Show (launches April, 2009)

HOME SALE PREPARATION PLAN Curb Appeal and the Need to Be in Showing Ready Condition

Maximizing First Impressions – Curb Appeal Matters

Maximizing First Impressions – Clean, Clear & Bright

Preparing for Successful Open Houses & Showings

THE NEXT STEP Your Move

Initial Steps – The Starting Process Listing Presentation Review Comparative Marketing Analysis Review Marketing Plan Prepare Home for Sale

The Listing Cycle Implement Marketing Plan Manage Sales Process Approve Listing Proposal

Maximum Timelines – Knowing What to Expect

TESTIMONIALS The Word on the Street

STAFF TESTIMONIALS
In 2009, I had the pleasure to announce that Ms. Silies was named by the principals of PREA Signature Realty as the managing member and broker for the brokerage. Here are just a few of the reasons why she is an excellent salesperson and will be great broker: * Knowledge and Experience: Ms. Silies isn't your typical real estate broker or salesperson. As a licensed attorney and broker, she has extensive experience in the legal, title insurance and real estate development professions. As a result, she is able to identify and anticipate issues and to offer solutions to problems and prevent potential problems. When you combine her problem solving abilities with her attention to detail, you get a stress and problem free sale and closing. * Commitment to the Customer: Ms. Silies is committed to her customers. She doesn't just sell homes. She also acts as an advocate for the customer and is willing to share her insights and experience. Her customer-centric approach is simple - she fully participates in the sales process and strives to add value to each step of the transaction. As a part of this approach, she educates and informs the customer regarding the sales process, market conditions, etc. There simply are no surprises. * Goal-Driven and Result-Oriented: In 2007 and 2008, Ms. Silies was the top sales producer for Gilded Age Sales and PREA Signature Realty in terms of closed sides and dollar volume. Ms. Silies' success is no surprise to those who work with her. She is detail-oriented and sets ambitious goals. She develops a plan and then quietly goes to work to implement the plan. In the end, she is results-oriented and her approach can be summarized by the phrase "underpromise and overdeliver." I look forward to a long association with Ms. Silies and a very successful 2009 sales year.
Ryan Shaughnessy, Realtor - March 15, 2009

STAFF TESTIMONIALS
I have had the pleasure to work with Ryan for the past year and continue to be impressed with his ability to take a concept from the ground up and master it. Ryan is well-read and has a keen sense of history which allows him to make decisions that are well thought out. Ryan does not shy away from his responsibilities; when he undertakes a cause, you can count on Ryan to do his research and be well prepared and informed. Ryan sees the big picture and understands the benefit of his staff learning on their own. However, Ryan will hold you accountable when there is not proper follow through, because in seeing the bigger picture, Ryan recognizes that when his staff improves their skills, it is a win/win for everyone. For anyone who is just getting their start in Real Estate, Ryan is the perfect mentor as he is aware of all aspects of the business and is tech savvy; combinations that are not often found today. I would highly recommend Ryan.
Chris MacLellan, Realtor - March 15, 2009

STAFF TESTIMONIALS
Ryan is a very generous manager. He is constantly working contacts and sharing any information he has on market conditions, technology and tools to make the agents the best we can be. He is an expert on selling in the Lafayette Square area and I have learned so much from working with him. PREA Signature Realty is a small agency but we work together as a team to do what we have to do to get the deal done. I can't imagine working anywhere else for anyone else.
Carole Gerretsen, Realtor - March 14, 2009

STAFF TESTIMONIALS
More than just a tech savvy broker, Ryan's knowledge of real estate is vast and he was always willing to take the time to teach. His Irish charm is an asset which he used to convince me to come off the bench and reenter the game after a number of years on the sideline of retirement. I appreciate that effort because I am enjoying this reinvention of myself into real estate.
Michael Gratz, Realtor - March 14, 2009

REALTOR TESTIMONIALS
Ryan is an attorney/broker/principal of the full-service Lafayette firm, PREA Signature Realty. His expert knowledge of the real estate business, coupled with his immaculate attention to detail is a sure 'win' for anyone seeking assistance in any real estate transaction in the Lafayette Square area. Ryan's dedication to premium customer service and level of expertise is our reason for making Ryan our team's Lafayette Square relocation agent for any client moving to his area.
Debe Maxwell, Realtor - March 2, 2009

REALTOR TESTIMONIALS
Michelle is a sales professional in the true sense of the word. One of my clients desired to own a loft in a complex that Michelle represented. Each time we were viewing the property she was more than gracious to accommodate any requests we had for additional information and she made the entire process flow very smoothly. I can tell you for sure her word is her bond and she is a hard working and honest agent, she has made me a raving fan.
Paul Richard, Realtor - February 28, 2009

CUSTOMER TESTIMONIALS
Ryan was extremely helpful in my acquisition of a large commercial building and dividing it into business condominiums. He made it possible for me to accomplish this task painlessly by providing excellent and timely information.
Cathy Boyer, Builder/Developer - March 16, 2009

I had to pleasure to first meet Michelle while I was shopping for a new home in St. Louis. Her sales presentation was informative, not embellished; clear, not contrived; her level of professionalism and knowledge of the product far surpassed other developer sales representatives that we had the opportunity to meet in the Greater St. Louis Area. While she was the seller’s representative, Michelle’s informed and trusting presentation style allowed us to feel comfortable about the choice of a new home; Michelle was our advocate! Michelle has the ability to mediate issues that results in a win/win for all parties involved. Michelle is the consummate professional. Dedication, honesty and integrity are just a few of her many attributes. Her encouragement and professionalism is what spearheaded me in to a career in Real Estate. As your agent, Michelle will provide you with detailed information that will allow you to make a sound decision on your purchase. I could not recommend anyone more than Michelle Silies.
Chris MacLellan, Realtor - January 18, 2009

Thank you, Ryan. I knew we were kindred souls. You always look to the next big thing and how to create success by considering other, new perspectives on the status quo. You are smart, analytical and a man of action. It's a rare combination. I truly enjoyed working with you.
Yvonne Sparks – Executive Director - February 1, 2009

ATTORNEY TESTIMONIALS
Ryan and I worked together coaching Affton High School's mock trial team in the early 90s. Throughout the last 17 years, Ryan and I have referred clients to one another, and the relationship has shown to be a great success. Ryan is one of the smartest people I know and can come up with truly innovative ways to tackle any legal problem.
Jill Bollwerk, Attorney - February 2, 2009

ARTICLES ON PREA SIGNATURE REALTY COMPANY BLOG Local Experts and Experienced Professionals

REAL ESTATE ARTICLES
If you have a question or want to see our approach, visit our website: www.PREASignatureRealty.com . On the Newsletter/Blog Page, you will find three blogs with over 175 articles on real estate, technology and sales training:
The Lafayette Report (Company Blog) www.LafayetteReport.com
Real Estate Technology 2.0 (Tech Blog)
Train Me (Sales Training Blog)

Our Office
Broker: Michelle Silies 314-397-3182
Team Leader: Ryan Shaughnessy 314-971-4381
Brokerage Office:
1709 Park Avenue
Saint Louis, Missouri 63104
Office: 314-397-3182
Display: 314-771-7171
Website: http://www.PREASignatureRealty.com
Company Blog: http://lafayettereport.com

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Listing Presentation - PREA Signature Realty

by Ryan Shaughnessy on Mar 28, 2009

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Listing Presentation - PREA Signature Realty — Presentation Transcript