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Blogging For Business
Blogging For Business
Blogging For Business
Blogging For Business
Blogging For Business
Blogging For Business
Blogging For Business
Blogging For Business
Blogging For Business
Blogging For Business
Blogging For Business
Blogging For Business
Blogging For Business
Blogging For Business
Blogging For Business
Blogging For Business
Blogging For Business
Blogging For Business
Blogging For Business
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Blogging For Business

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The PowerPoint presentation is designed for use by small real estate brokerage and individual agents to develop and use a real estate oriented blog for developing or generating leads and marketing and …

The PowerPoint presentation is designed for use by small real estate brokerage and individual agents to develop and use a real estate oriented blog for developing or generating leads and marketing and selling real estate.

Published in: Real Estate, Technology, Business
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  • 1. BLOGGING FOR BUSINESS
    Presented by:
    Ryan Shaughnessy, Principal
    PREA SIGNATURE REALTY
    www.PREASignatureRealty.com
    www.LafayetteReport.com
    Ryan@PREASignatureRealty.com
    314-971-4381
  • 2. WHY BLOGGING IS GOOD FOR BUSINESS?
    Generate and capture new leads.
    Enhance one’s credibility with potential clients.
    Establish one’s expertise.
    Provide information and knowledge about the real estate industry and the local area.
    Networkwith other real estate professionals and develop a referral base.
  • 3. 6 DEADLY SINS OF BLOGGING
    Sending Mixed Messages – Failing to Stay on Message
    Making It Hard to Subscribe to Your Blog
    Inconsistent Blog Posting – Irregular Posting Schedule
    Failure to Interact with Readers - Lack of Replies to Comments
    Using the Wrong Platform
    Poor Keyword Selection and Failing to Use Sound SEO Practices
  • 4. DEVELOP A BLOGGING STRATEGY
    Understand the Purpose and Benefits of Blogging
    Clearly Define Your Goals for Blogging
    Identify Your Target Audience
    Identify Blog Posts and Themes Relevant to Your Target Audience
    Always Include a Call to Action
  • 5. DEVELOP A BLOGGING SCHEDULE
    Post Blog Articles on a Regular Scheduled Basis
    Inform Your Readers of Your Post Schedule
    Understand that Blogging Takes Time and Effort to Develop a Base and Generate Lease and Referrals
    Consider Using a Team or Group Blog or Use Guest Bloggers from Related Fields such as Lenders, Title Agents, Building Inspectors and Others
  • 6. JUST DO IT – COMMON FEARS
    Acceptance, Criticism, Approval
    Not Enough Readers to Justify Effort
    Not Enough Business Leads to Justify Effort
    Focus on the Mechanics of Blogging
    Develop Your Owner Style
    Develop Your Own Voice
  • 7. DEVELOP GOOD CONTENT
    Produce Quality over Quantity
    Stay Focused on Your Target Audience
    Develop Your Own Style and Message
    Offer Solutions and Optimism
    Share Your True Personality – Don’t Mimic Other’s Style
    Be Honest and Transparent
    Don’t Be Afraid to Express Contrarian Views
  • 8. STOP SELLING – START SHARING
    Don’t Use Your Blog Solely to Advertise Your Listings
    Educate and Provide Assistance
    Use a Conversational Tone
    Share Personal Insights
  • 9. CONTENT IDEAS
    Report Industry and Local News
    Comment on Current Events from Newspapers and Blogs
    Discuss Trends using Market Reports and MLS Statistics
    Focus on Localism – Neighborhoods and Local Businesses
    Differentiate Your Services from Competitors such as Emphasizing Your Use of Technology to Market and Sell Real Estate
    Use a Series of Posts and Group together to Encourage Additional Reading
    Show your Personality with Humorous Stories
    Provide Real Estate Training, Tips and Advice to Other Real Estate Professionals
    Advertise Real Estate Listings
    Mix Controversy or Contrarian View
    Use Comments to Your Blog for Future Blog Posts
    Use to Respond to Frequently Asked Questions from Customers
  • 10. MAKE IT VISUALLY APPEALING
    Create a Professional Banner (BannerFans)
    Use Widgets and Search Engines (RealBird)
    Avoid Long Text Only Paragraphs
    Avoid Long Multi-Page Posts – Break into Multiple Posts as a Series
    Use Photographs, Video, Slideshows, and Charts to Support Your Main Points
    Use Bullet Points to Outline or Organize the Post
    Bold Important Points
    Use Outside Services such as:
    Document Hosting (Box.net)
    Slideshows (SlideShare.net)
    Photo Editing (Photobucket.com)
    Graphics (ImageChef.com)
    Lead Generation Forms (JotForm.com)
    Personalized Signatures (MyLiveSignature.com)
    View Your Blogs in Multiple Browsers and Formats to Insure that is Readable and in the Intended Format
  • 11. FOCUS ON SEO – USE KEYWORD RICH BLOG TITLES
    How to Title a Blog Post
    Use keywords in the title that a consumer would type use to conduct a Google search. Example: Open Houses in Lafayette Square.
    Use geographic restrictions. Avoid common terms. Example: Vacant Land in Lafayette Square.
    Don’t use generic or overbroad titles. Example: Vacant Land for Sale.
    Develop a Big Fish in Little Pond Approach
  • 12. FOCUS ON SEO – REPEAT KEYWORDS FROM TITLE IN FIRST SENTENCE
    Use this Indexing Technique
    Repeat the blog post title in the first sentence of the body of the blog post.
    Bold the keywords from the title in the body of the post.
    Example of Title: Vacant Land for Sale in Lafayette Square.
    Example of First Sentence: The has never been a better time to purchase Vacant Land For Sale in Lafayette Square.
    The first sentence is often shown in the Google search result and assists with indexing and encourages customers to click through to post based on relevant content.
  • 13. FOCUS ON SEO – REPEAT KEYORDS IN BODY OF TEXT AND LINKS
    Repeat Keywords
    Repeat keywords 4-5 times throughout post matching keywords in title.
    Bold keywords in body of post.
    Write body of post to match keywords.
    Use links with keywords matching the title of the post.
    Tag your post with relevant keywords from Google.
  • 14. FIND THE RIGHT PLATFORM FOR YOUR BLOG AND BLOG STRATEGY
    Before Selecting a Blogging Platforms, Determine its Suitability and SEO Value
    My Preferred Platform: ActiveRain
    Resources – Tutorials to Assist and Teach You How to Blog to Generate Leads and Referrals
    SEO Value – Focus on Google Indexing Power
    Use a Real Estate Oriented or Local Platform
    ActiveRain Cares – Direct Interaction and Feedback with ActiveRain Staffers who Use Comments to Make Improvement to Blog Platform
  • 15. DEVELOP A LINK STRATEGY
    Use Links to Promote Your Internet Presence from Websites to Social Networks
    Use Links from Your Website, E-Mail and Social Network Profiles to Promote Your Blog
    Great Content Doesn’t Have to Be Original Content - Link to Related Topics and Add Your Own Commentary as an Introduction
    Link to Related Your Relevant Prior Blog Posts to Encourage Additional Page Views within Your Blog
    Link to Local Businesses and Community Resource – Encourage Repeat Visits to Your Blog
    Don’t Recreate the Wheel – Create Introduction with Your Personal Commentary and Use the ActiveRain Re-Blog Feature to Develop Regular Content
  • 16. INTEGRATE INTO YOUR BLOG INTO YOUR MARKETING PLAN
    Include a profile on your blog setting forth your training, experience, service areas and geographical preferences.
    Use links on e-mail, website, marketing materials, etc. to your blog.
    Use links on your blog to your website, listings, MLS search engine, etc.
    Post blog articles to social networks – Twitter, Facebook, LinkedIn, etc.
    Use blog posts for print newsletters, e-blasts, customer guides, etc.
  • 17. BUILD YOUR READERSHIP
    Include the URL for Your Blog on All Marketing Materials from Business Cards to Personal Website to Your Profiles on Social Network and Other Sites
    Encourage Subscription via E-Mail or RSS Feeds (FeedBurner)
    Provide Alternate Formats such as Podcasts (Odgio)
    Use Other Mediums such as Photographs (Flickr) or Videos (YouTube)
  • 18. PROMOTE YOUR BLOG
    Register with Blog Directories
    Submit Blog Posts for Article Submission Services
    Use PR Wire Services
    Leverage Your Presence on Social Networking Sites with Links to Blog and Links to Specific Posts
  • 19. MONITOR YOUR BLOG
    Track Blog Readership Statistics Using Google Analytics
    Use Internet Search Monitoring Services such as Google Alerts or Trackle.com to See How Your Blog is Received and Where Your Blog Posts Appear on the Internet
    Use a Copyright Monitoring Service such as Copyscape.comto Identify the Misuse of Your Blog Content

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