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Blogging For Business
 

Blogging For Business

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The PowerPoint presentation is designed for use by small real estate brokerage and individual agents to develop and use a real estate oriented blog for developing or generating leads and marketing and ...

The PowerPoint presentation is designed for use by small real estate brokerage and individual agents to develop and use a real estate oriented blog for developing or generating leads and marketing and selling real estate.

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    Blogging For Business Blogging For Business Presentation Transcript

    • BLOGGING FOR BUSINESS
      Presented by:
      Ryan Shaughnessy, Principal
      PREA SIGNATURE REALTY
      www.PREASignatureRealty.com
      www.LafayetteReport.com
      Ryan@PREASignatureRealty.com
      314-971-4381
    • WHY BLOGGING IS GOOD FOR BUSINESS?
      Generate and capture new leads.
      Enhance one’s credibility with potential clients.
      Establish one’s expertise.
      Provide information and knowledge about the real estate industry and the local area.
      Networkwith other real estate professionals and develop a referral base.
    • 6 DEADLY SINS OF BLOGGING
      Sending Mixed Messages – Failing to Stay on Message
      Making It Hard to Subscribe to Your Blog
      Inconsistent Blog Posting – Irregular Posting Schedule
      Failure to Interact with Readers - Lack of Replies to Comments
      Using the Wrong Platform
      Poor Keyword Selection and Failing to Use Sound SEO Practices
    • DEVELOP A BLOGGING STRATEGY
      Understand the Purpose and Benefits of Blogging
      Clearly Define Your Goals for Blogging
      Identify Your Target Audience
      Identify Blog Posts and Themes Relevant to Your Target Audience
      Always Include a Call to Action
    • DEVELOP A BLOGGING SCHEDULE
      Post Blog Articles on a Regular Scheduled Basis
      Inform Your Readers of Your Post Schedule
      Understand that Blogging Takes Time and Effort to Develop a Base and Generate Lease and Referrals
      Consider Using a Team or Group Blog or Use Guest Bloggers from Related Fields such as Lenders, Title Agents, Building Inspectors and Others
    • JUST DO IT – COMMON FEARS
      Acceptance, Criticism, Approval
      Not Enough Readers to Justify Effort
      Not Enough Business Leads to Justify Effort
      Focus on the Mechanics of Blogging
      Develop Your Owner Style
      Develop Your Own Voice
    • DEVELOP GOOD CONTENT
      Produce Quality over Quantity
      Stay Focused on Your Target Audience
      Develop Your Own Style and Message
      Offer Solutions and Optimism
      Share Your True Personality – Don’t Mimic Other’s Style
      Be Honest and Transparent
      Don’t Be Afraid to Express Contrarian Views
    • STOP SELLING – START SHARING
      Don’t Use Your Blog Solely to Advertise Your Listings
      Educate and Provide Assistance
      Use a Conversational Tone
      Share Personal Insights
    • CONTENT IDEAS
      Report Industry and Local News
      Comment on Current Events from Newspapers and Blogs
      Discuss Trends using Market Reports and MLS Statistics
      Focus on Localism – Neighborhoods and Local Businesses
      Differentiate Your Services from Competitors such as Emphasizing Your Use of Technology to Market and Sell Real Estate
      Use a Series of Posts and Group together to Encourage Additional Reading
      Show your Personality with Humorous Stories
      Provide Real Estate Training, Tips and Advice to Other Real Estate Professionals
      Advertise Real Estate Listings
      Mix Controversy or Contrarian View
      Use Comments to Your Blog for Future Blog Posts
      Use to Respond to Frequently Asked Questions from Customers
    • MAKE IT VISUALLY APPEALING
      Create a Professional Banner (BannerFans)
      Use Widgets and Search Engines (RealBird)
      Avoid Long Text Only Paragraphs
      Avoid Long Multi-Page Posts – Break into Multiple Posts as a Series
      Use Photographs, Video, Slideshows, and Charts to Support Your Main Points
      Use Bullet Points to Outline or Organize the Post
      Bold Important Points
      Use Outside Services such as:
      Document Hosting (Box.net)
      Slideshows (SlideShare.net)
      Photo Editing (Photobucket.com)
      Graphics (ImageChef.com)
      Lead Generation Forms (JotForm.com)
      Personalized Signatures (MyLiveSignature.com)
      View Your Blogs in Multiple Browsers and Formats to Insure that is Readable and in the Intended Format
    • FOCUS ON SEO – USE KEYWORD RICH BLOG TITLES
      How to Title a Blog Post
      Use keywords in the title that a consumer would type use to conduct a Google search. Example: Open Houses in Lafayette Square.
      Use geographic restrictions. Avoid common terms. Example: Vacant Land in Lafayette Square.
      Don’t use generic or overbroad titles. Example: Vacant Land for Sale.
      Develop a Big Fish in Little Pond Approach
    • FOCUS ON SEO – REPEAT KEYWORDS FROM TITLE IN FIRST SENTENCE
      Use this Indexing Technique
      Repeat the blog post title in the first sentence of the body of the blog post.
      Bold the keywords from the title in the body of the post.
      Example of Title: Vacant Land for Sale in Lafayette Square.
      Example of First Sentence: The has never been a better time to purchase Vacant Land For Sale in Lafayette Square.
      The first sentence is often shown in the Google search result and assists with indexing and encourages customers to click through to post based on relevant content.
    • FOCUS ON SEO – REPEAT KEYORDS IN BODY OF TEXT AND LINKS
      Repeat Keywords
      Repeat keywords 4-5 times throughout post matching keywords in title.
      Bold keywords in body of post.
      Write body of post to match keywords.
      Use links with keywords matching the title of the post.
      Tag your post with relevant keywords from Google.
    • FIND THE RIGHT PLATFORM FOR YOUR BLOG AND BLOG STRATEGY
      Before Selecting a Blogging Platforms, Determine its Suitability and SEO Value
      My Preferred Platform: ActiveRain
      Resources – Tutorials to Assist and Teach You How to Blog to Generate Leads and Referrals
      SEO Value – Focus on Google Indexing Power
      Use a Real Estate Oriented or Local Platform
      ActiveRain Cares – Direct Interaction and Feedback with ActiveRain Staffers who Use Comments to Make Improvement to Blog Platform
    • DEVELOP A LINK STRATEGY
      Use Links to Promote Your Internet Presence from Websites to Social Networks
      Use Links from Your Website, E-Mail and Social Network Profiles to Promote Your Blog
      Great Content Doesn’t Have to Be Original Content - Link to Related Topics and Add Your Own Commentary as an Introduction
      Link to Related Your Relevant Prior Blog Posts to Encourage Additional Page Views within Your Blog
      Link to Local Businesses and Community Resource – Encourage Repeat Visits to Your Blog
      Don’t Recreate the Wheel – Create Introduction with Your Personal Commentary and Use the ActiveRain Re-Blog Feature to Develop Regular Content
    • INTEGRATE INTO YOUR BLOG INTO YOUR MARKETING PLAN
      Include a profile on your blog setting forth your training, experience, service areas and geographical preferences.
      Use links on e-mail, website, marketing materials, etc. to your blog.
      Use links on your blog to your website, listings, MLS search engine, etc.
      Post blog articles to social networks – Twitter, Facebook, LinkedIn, etc.
      Use blog posts for print newsletters, e-blasts, customer guides, etc.
    • BUILD YOUR READERSHIP
      Include the URL for Your Blog on All Marketing Materials from Business Cards to Personal Website to Your Profiles on Social Network and Other Sites
      Encourage Subscription via E-Mail or RSS Feeds (FeedBurner)
      Provide Alternate Formats such as Podcasts (Odgio)
      Use Other Mediums such as Photographs (Flickr) or Videos (YouTube)
    • PROMOTE YOUR BLOG
      Register with Blog Directories
      Submit Blog Posts for Article Submission Services
      Use PR Wire Services
      Leverage Your Presence on Social Networking Sites with Links to Blog and Links to Specific Posts
    • MONITOR YOUR BLOG
      Track Blog Readership Statistics Using Google Analytics
      Use Internet Search Monitoring Services such as Google Alerts or Trackle.com to See How Your Blog is Received and Where Your Blog Posts Appear on the Internet
      Use a Copyright Monitoring Service such as Copyscape.comto Identify the Misuse of Your Blog Content