2012 WCR Membership Plan

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Draft 2012 membership recruitment and retention plan for the Metropolitan St. Louis Chapter of the Women's Council of REALTORS.

Draft 2012 membership recruitment and retention plan for the Metropolitan St. Louis Chapter of the Women's Council of REALTORS.

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  • 1. 2012 MEMBERSHIP RECRUITMENT & RETENTION PLAN
    • Women’s Council of REALTORS®
    • Metropolitan St. Louis Chapter
  • 2. COMMITMENT – OUR SHARED PHILOSOPHY SUSTAINABLE MEMBERSHIP GROWTH THE 10 STEP PROGRAM
    • Set Membership Recruitment & Retentions Goals
    • Develop a Membership Recruitment Plan
    • Designate Recruitment Periods
    • Focus on Local Issues
    • Be Action Oriented
    • Get Out in the Community
    • Create Flexible Opportunities for Participation
    • Welcome Members on their Own Terms
    • Make Good Use of Communication Opportunities
    • Renew Commitment to Membership Growth
  • 3. ITEM 1 – MEMBERSHIP GOALS 2011 2012 2013 2014 REALTORS® 60 70 85 100 Participating Brokerages 24 30 35 40 National Affiliates 17 20 20 25 Local Affiliates TBD 50 75 100
  • 4. ITEM 2 – MEMBERSHIP PLAN
    • KEY COMPONENTS INITIATIVES
    • “ Be My Guest” Referral Cards with Promotional Pricing
    • Mentor Pairs for New Members
    • Guest/New Member Badges
    • “ WCR Benefits of Membership” Video
    • Brokerage Recruitment Kits
    • WCR/SLAR Caravan – Brokerage Meetings
    • Brokerage Ambassador Program
    • SLAR New Member/New Broker Orientation
    • Presidents Advisory Council – High Profile Recruitment
  • 5. ITEM 3 – MEMBERSHIP CALENDAR
    • KEY RECRUITMENT PERIODS
    PERIOD CAMPAIGNS December Committee Recruitment January/February Membership Recruitment/Retention March Affiliate Recruitment April Community Service Participation May “ Task is to Ask” Campaign June Leadership/Board Recruitment July PMN Participation September Board/Committee Recruitment October/November Membership Renewal Campaign
  • 6. ITEM 4 – FOCUS ON LOCAL ISSUES
  • 7. ITEM 5 – ACTION ORIENTED
  • 8. JANUARY – FOCUS ON RETENTION
    • Presidents Welcome Letter
    • Member Recruitment/Retention Contests
    • Renewal Telethon – Current & Past Members
    • “ Save the Dates” Mailer
    • “ Be Our Guest” Campaign
    • Presidents Advisory Council – High Level Recruitment
    • E-Blast (Member Value)
    • Automated Renewal Reminder
    • Senior Housing Promo (Free Entry)
  • 9. FEBRUARY – FOCUS ON RECRUITMENT
    • Program/Membership Posters
    • Testimonials / WCR Member Video
    • Broker Solicitation Packets
    • Member Recruitment Contest
    • E-Blast (Member Value)
    • Member Renewal Mailer
    • Automated Renewal Reminder
    • Senior Housing Promo (Free Entry)
  • 10. MARCH – FOCUS ON AFFILIATE RECRUITMENT
    • New Member Orientation
    • DRIP E-Mail (WCR Resources)
    • Affiliate Mailer
    • Automated Renewal Reminder
    • Cross-Industry Promotion
    • Membership Directory Published
    • Small Group Sessions
  • 11. APRIL – FOCUS ON COMMUNITY SERVICE
    • DRIP E-Mail (WCR Resources)
    • Volunteer Recruitment
    • “ Task is to Ask” Campaign
    • Internal Member Recruitment Contest
    • Targeted E-Blasts
    • National Focus Applications
  • 12. MAY – FOCUS ON PARTICIPATION
    • Volunteer Recruitment
    • “ Task is to Ask” Campaign
    • Internal Member Recruitment Contest
    • Targeted Brokerage E-Blasts
    • Member Service Acknowledgment
    • Small Group Session
  • 13. JUNE – FOCUS ON LEADERSHIP RECRUITMENT
    • Leadership Recruitment
    • “ Task is to Ask” Campaign
    • E-Blast – Leadership Opportunities
  • 14. JULY – FOCUS ON PMN PARTICIPATION
    • E-Blast (PMN Program)
    • Acknowledgment of PMN Candidates/Designation
    • and Regional Recruitment Meetings
    • Member-at-Large Recruitment
    • Small Group Session
  • 15. AUGUST – FOCUS ON VALUE ADDED SERVICES
    • Discount Programs
    • Small Group Session
  • 16. SEPTEMBER – FOCUS ON MEMBER VALUE
    • Member Value Survey
  • 17. OCTOBER – FOCUS ON TRANSITION PLANNING
    • Joint Meetings with Incoming VP of Membership
  • 18. NOVEMBER – FOCUS ON RENEWALS
    • Coordinated Member Renewal Campaign
    • Automated Renewal Reminders
  • 19. DECEMBER – FOCUS ON RENEWALS
    • Coordinated Member Renewal Campaign
    • Automated Renewal Reminders
  • 20. ITEM 6 – PROFESSIONAL OUTREACH
    • Notes to Non-Member Business Resource Meeting Attendees
    • Professional Meeting Liaisons
    • SLAR Broker/New Member Orientation
    • Coffee House Recruitment
    • Attend/Maintain Presence at Industry Events
  • 21. ITEM 7 – FLEXIBLE RECRUITMENT OPPORTUNITIES
  • 22. MEMBERSHIP COMMITTEE UNDERSTANDING THE COMMITMENT
    • Review Membership Plan – Understand the Goal
    • Attend Planning Sessions – Provide Input for Improving Plan
    • Accept and Perform Agreed Tasks – Decline Tasks if Task is Beyond Skill Set or Exceeds Time Commitment
    • Attend Periodic Cluster Meetings
      • Monthly Teleconference
      • Periodic GoTo Meeting Presentations
    • Participate in Key Recruitment Events
    • Take Leadership Role
      • Recruitment – New Members
      • Retention – Existing Members / Former Members
      • Geographic Expansion – Outstate Missouri/Illinois
      • Member Orientation – I-Plan
      • Member Services
  • 23. ITEM 8 – “TASK IS TO ASK” CAMPAIGN THE RECRUITMENT PROCESS THE RETENTION PROCESS
  • 24. ACTIVE RECRUITING – THOUGHTFUL RETENTION
    • Identifying Qualified Prospective Members
      • Targeted Recruitment Strategies
      • Focus on Diversity, Women & Younger Professionals
    • Develop Best-Practices Guide to Membership Development
      • Ambassador – Liaison to Specific Brokerages
      • Mentor Program - Introducing Prospects to WCR Leaders & Success Stories
      • Attracting Members through Education & Public Relations
      • High Profile Recruitment
    • Retention Assessment Tools – Exit Surveys to Former Member and Non-Renewals
    • Meaningful Participation as Retention Tool
      • Meaningful Induction Process
      • New Member Orientation
      • “ Task is to Ask” Program
      • New Member Information Kits
      • Electronic Communications
  • 25. ITEM 9 – MAKE GOOD USE OF RECRUITING OPPORTUNITIES UNDERSTAND THE BRAND
  • 26. ARTICULATE THE BRAND
  • 27. IF – THEN COMMITMENT
  • 28. ITEM 10 – COMMITMENT TO MEMBERSHIP GROWTH
  • 29. LONG TERM GOAL – GEOGRAPHIC EXPANSION
  • 30. GEOGRAPHIC EXPANSION
    • Current Membership
      • Illinois: 3 Members
      • 2012 Goal: 5
      • Non-St. Louis/St. Charles/Illinois: 4 Members
      • 2012Goal: 5
    • Board Structure
    • Satellite Chapters
    • Chapter Incubator
    • Cross-Promotion Benefits
    • Target Under-Represented Industries
    • GOAL
    • ACTION ITEMS
  • 31. GEOGRAPHIC EXPANSION
    • Targeted Expansion – Non-St. Louis Counties (Missouri)
    • Satellite Chapters – Jefferson County, Washington County, etc.
    • Targeted Expansion – Under-Represented Industries
    • Target Expansion – Illinois
    • New Chapter Incubator – St. Clair, Monroe, etc.
    • Recruitment of Member-at-Large
  • 32. 2011 MEMBERSHIP CLASSES MEMBERSHIP STATISTICS
  • 33. 2011 MISSOURI / ILLINOIS BREAKDOWN
  • 34. 2011 MEMBERSHIP BY BROKERAGE
  • 35. 2011 NATIONAL AFFILIATE MEMBERSHIP BY INDUSTRY