2012 MEMBERSHIP RECRUITMENT & RETENTION PLAN <ul><li>Women’s Council of REALTORS® </li></ul><ul><li>Metropolitan St. Louis...
COMMITMENT – OUR SHARED PHILOSOPHY SUSTAINABLE MEMBERSHIP GROWTH THE 10 STEP PROGRAM <ul><li>Set Membership Recruitment & ...
ITEM 1 – MEMBERSHIP GOALS 2011 2012 2013 2014 REALTORS® 60 70 85 100 Participating Brokerages 24 30 35 40 National Affilia...
ITEM 2 – MEMBERSHIP PLAN <ul><li>KEY COMPONENTS INITIATIVES </li></ul><ul><li>“ Be My Guest” Referral Cards with Promotion...
ITEM 3 – MEMBERSHIP CALENDAR <ul><li>KEY RECRUITMENT PERIODS </li></ul>PERIOD CAMPAIGNS December Committee Recruitment Jan...
ITEM 4 – FOCUS ON LOCAL ISSUES
ITEM 5 – ACTION ORIENTED
JANUARY – FOCUS ON RETENTION <ul><li>Presidents Welcome Letter </li></ul><ul><li>Member Recruitment/Retention Contests </l...
FEBRUARY – FOCUS ON RECRUITMENT <ul><li>Program/Membership Posters </li></ul><ul><li>Testimonials / WCR Member Video </li>...
MARCH – FOCUS ON AFFILIATE RECRUITMENT <ul><li>New Member Orientation </li></ul><ul><li>DRIP E-Mail (WCR Resources) </li><...
APRIL – FOCUS ON COMMUNITY SERVICE <ul><li>DRIP E-Mail (WCR Resources) </li></ul><ul><li>Volunteer Recruitment </li></ul><...
MAY – FOCUS ON PARTICIPATION <ul><li>Volunteer Recruitment </li></ul><ul><li>“ Task is to Ask” Campaign </li></ul><ul><li>...
JUNE – FOCUS ON LEADERSHIP RECRUITMENT <ul><li>Leadership Recruitment </li></ul><ul><li>“ Task is to Ask” Campaign </li></...
JULY – FOCUS ON PMN PARTICIPATION <ul><li>E-Blast (PMN Program) </li></ul><ul><li>Acknowledgment of PMN Candidates/Designa...
AUGUST – FOCUS ON VALUE ADDED SERVICES <ul><li>Discount Programs </li></ul><ul><li>Small Group Session </li></ul>
SEPTEMBER – FOCUS ON MEMBER VALUE <ul><li>Member Value Survey </li></ul>
OCTOBER – FOCUS ON TRANSITION PLANNING <ul><li>Joint Meetings with Incoming VP of Membership </li></ul>
NOVEMBER – FOCUS ON RENEWALS <ul><li>Coordinated Member Renewal Campaign </li></ul><ul><li>Automated Renewal Reminders </l...
DECEMBER – FOCUS ON RENEWALS <ul><li>Coordinated Member Renewal Campaign </li></ul><ul><li>Automated Renewal Reminders </l...
ITEM 6 – PROFESSIONAL OUTREACH <ul><li>Notes to Non-Member Business Resource Meeting Attendees </li></ul><ul><li>Professio...
ITEM 7 – FLEXIBLE RECRUITMENT OPPORTUNITIES
MEMBERSHIP COMMITTEE  UNDERSTANDING THE COMMITMENT <ul><li>Review Membership Plan – Understand the Goal </li></ul><ul><li>...
ITEM 8 – “TASK IS TO ASK” CAMPAIGN THE RECRUITMENT PROCESS THE RETENTION PROCESS
ACTIVE RECRUITING – THOUGHTFUL RETENTION <ul><li>Identifying Qualified Prospective Members </li></ul><ul><ul><li>Targeted ...
ITEM 9 – MAKE GOOD USE OF RECRUITING OPPORTUNITIES UNDERSTAND THE BRAND
ARTICULATE THE BRAND
IF – THEN COMMITMENT
ITEM 10 – COMMITMENT TO MEMBERSHIP GROWTH
LONG TERM GOAL – GEOGRAPHIC EXPANSION
GEOGRAPHIC EXPANSION <ul><li>Current Membership </li></ul><ul><ul><li>Illinois:  3 Members </li></ul></ul><ul><ul><li>2012...
GEOGRAPHIC EXPANSION <ul><li>Targeted Expansion – Non-St. Louis Counties (Missouri) </li></ul><ul><li>Satellite Chapters –...
2011 MEMBERSHIP CLASSES MEMBERSHIP STATISTICS
2011 MISSOURI / ILLINOIS BREAKDOWN
2011 MEMBERSHIP BY BROKERAGE
2011 NATIONAL AFFILIATE MEMBERSHIP BY INDUSTRY
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2012 WCR Membership Plan

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Draft 2012 membership recruitment and retention plan for the Metropolitan St. Louis Chapter of the Women's Council of REALTORS.

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Transcript of "2012 WCR Membership Plan"

  1. 1. 2012 MEMBERSHIP RECRUITMENT & RETENTION PLAN <ul><li>Women’s Council of REALTORS® </li></ul><ul><li>Metropolitan St. Louis Chapter </li></ul>
  2. 2. COMMITMENT – OUR SHARED PHILOSOPHY SUSTAINABLE MEMBERSHIP GROWTH THE 10 STEP PROGRAM <ul><li>Set Membership Recruitment & Retentions Goals </li></ul><ul><li>Develop a Membership Recruitment Plan </li></ul><ul><li>Designate Recruitment Periods </li></ul><ul><li>Focus on Local Issues </li></ul><ul><li>Be Action Oriented </li></ul><ul><li>Get Out in the Community </li></ul><ul><li>Create Flexible Opportunities for Participation </li></ul><ul><li>Welcome Members on their Own Terms </li></ul><ul><li>Make Good Use of Communication Opportunities </li></ul><ul><li>Renew Commitment to Membership Growth </li></ul>
  3. 3. ITEM 1 – MEMBERSHIP GOALS 2011 2012 2013 2014 REALTORS® 60 70 85 100 Participating Brokerages 24 30 35 40 National Affiliates 17 20 20 25 Local Affiliates TBD 50 75 100
  4. 4. ITEM 2 – MEMBERSHIP PLAN <ul><li>KEY COMPONENTS INITIATIVES </li></ul><ul><li>“ Be My Guest” Referral Cards with Promotional Pricing </li></ul><ul><li>Mentor Pairs for New Members </li></ul><ul><li>Guest/New Member Badges </li></ul><ul><li>“ WCR Benefits of Membership” Video </li></ul><ul><li>Brokerage Recruitment Kits </li></ul><ul><li>WCR/SLAR Caravan – Brokerage Meetings </li></ul><ul><li>Brokerage Ambassador Program </li></ul><ul><li>SLAR New Member/New Broker Orientation </li></ul><ul><li>Presidents Advisory Council – High Profile Recruitment </li></ul>
  5. 5. ITEM 3 – MEMBERSHIP CALENDAR <ul><li>KEY RECRUITMENT PERIODS </li></ul>PERIOD CAMPAIGNS December Committee Recruitment January/February Membership Recruitment/Retention March Affiliate Recruitment April Community Service Participation May “ Task is to Ask” Campaign June Leadership/Board Recruitment July PMN Participation September Board/Committee Recruitment October/November Membership Renewal Campaign
  6. 6. ITEM 4 – FOCUS ON LOCAL ISSUES
  7. 7. ITEM 5 – ACTION ORIENTED
  8. 8. JANUARY – FOCUS ON RETENTION <ul><li>Presidents Welcome Letter </li></ul><ul><li>Member Recruitment/Retention Contests </li></ul><ul><li>Renewal Telethon – Current & Past Members </li></ul><ul><li>“ Save the Dates” Mailer </li></ul><ul><li>“ Be Our Guest” Campaign </li></ul><ul><li>Presidents Advisory Council – High Level Recruitment </li></ul><ul><li>E-Blast (Member Value) </li></ul><ul><li>Automated Renewal Reminder </li></ul><ul><li>Senior Housing Promo (Free Entry) </li></ul>
  9. 9. FEBRUARY – FOCUS ON RECRUITMENT <ul><li>Program/Membership Posters </li></ul><ul><li>Testimonials / WCR Member Video </li></ul><ul><li>Broker Solicitation Packets </li></ul><ul><li>Member Recruitment Contest </li></ul><ul><li>E-Blast (Member Value) </li></ul><ul><li>Member Renewal Mailer </li></ul><ul><li>Automated Renewal Reminder </li></ul><ul><li>Senior Housing Promo (Free Entry) </li></ul>
  10. 10. MARCH – FOCUS ON AFFILIATE RECRUITMENT <ul><li>New Member Orientation </li></ul><ul><li>DRIP E-Mail (WCR Resources) </li></ul><ul><li>Affiliate Mailer </li></ul><ul><li>Automated Renewal Reminder </li></ul><ul><li>Cross-Industry Promotion </li></ul><ul><li>Membership Directory Published </li></ul><ul><li>Small Group Sessions </li></ul>
  11. 11. APRIL – FOCUS ON COMMUNITY SERVICE <ul><li>DRIP E-Mail (WCR Resources) </li></ul><ul><li>Volunteer Recruitment </li></ul><ul><li>“ Task is to Ask” Campaign </li></ul><ul><li>Internal Member Recruitment Contest </li></ul><ul><li>Targeted E-Blasts </li></ul><ul><li>National Focus Applications </li></ul>
  12. 12. MAY – FOCUS ON PARTICIPATION <ul><li>Volunteer Recruitment </li></ul><ul><li>“ Task is to Ask” Campaign </li></ul><ul><li>Internal Member Recruitment Contest </li></ul><ul><li>Targeted Brokerage E-Blasts </li></ul><ul><li>Member Service Acknowledgment </li></ul><ul><li>Small Group Session </li></ul>
  13. 13. JUNE – FOCUS ON LEADERSHIP RECRUITMENT <ul><li>Leadership Recruitment </li></ul><ul><li>“ Task is to Ask” Campaign </li></ul><ul><li>E-Blast – Leadership Opportunities </li></ul>
  14. 14. JULY – FOCUS ON PMN PARTICIPATION <ul><li>E-Blast (PMN Program) </li></ul><ul><li>Acknowledgment of PMN Candidates/Designation </li></ul><ul><li>and Regional Recruitment Meetings </li></ul><ul><li>Member-at-Large Recruitment </li></ul><ul><li>Small Group Session </li></ul>
  15. 15. AUGUST – FOCUS ON VALUE ADDED SERVICES <ul><li>Discount Programs </li></ul><ul><li>Small Group Session </li></ul>
  16. 16. SEPTEMBER – FOCUS ON MEMBER VALUE <ul><li>Member Value Survey </li></ul>
  17. 17. OCTOBER – FOCUS ON TRANSITION PLANNING <ul><li>Joint Meetings with Incoming VP of Membership </li></ul>
  18. 18. NOVEMBER – FOCUS ON RENEWALS <ul><li>Coordinated Member Renewal Campaign </li></ul><ul><li>Automated Renewal Reminders </li></ul>
  19. 19. DECEMBER – FOCUS ON RENEWALS <ul><li>Coordinated Member Renewal Campaign </li></ul><ul><li>Automated Renewal Reminders </li></ul>
  20. 20. ITEM 6 – PROFESSIONAL OUTREACH <ul><li>Notes to Non-Member Business Resource Meeting Attendees </li></ul><ul><li>Professional Meeting Liaisons </li></ul><ul><li>SLAR Broker/New Member Orientation </li></ul><ul><li>Coffee House Recruitment </li></ul><ul><li>Attend/Maintain Presence at Industry Events </li></ul>
  21. 21. ITEM 7 – FLEXIBLE RECRUITMENT OPPORTUNITIES
  22. 22. MEMBERSHIP COMMITTEE UNDERSTANDING THE COMMITMENT <ul><li>Review Membership Plan – Understand the Goal </li></ul><ul><li>Attend Planning Sessions – Provide Input for Improving Plan </li></ul><ul><li>Accept and Perform Agreed Tasks – Decline Tasks if Task is Beyond Skill Set or Exceeds Time Commitment </li></ul><ul><li>Attend Periodic Cluster Meetings </li></ul><ul><ul><li>Monthly Teleconference </li></ul></ul><ul><ul><li>Periodic GoTo Meeting Presentations </li></ul></ul><ul><li>Participate in Key Recruitment Events </li></ul><ul><li>Take Leadership Role </li></ul><ul><ul><li>Recruitment – New Members </li></ul></ul><ul><ul><li>Retention – Existing Members / Former Members </li></ul></ul><ul><ul><li>Geographic Expansion – Outstate Missouri/Illinois </li></ul></ul><ul><ul><li>Member Orientation – I-Plan </li></ul></ul><ul><ul><li>Member Services </li></ul></ul>
  23. 23. ITEM 8 – “TASK IS TO ASK” CAMPAIGN THE RECRUITMENT PROCESS THE RETENTION PROCESS
  24. 24. ACTIVE RECRUITING – THOUGHTFUL RETENTION <ul><li>Identifying Qualified Prospective Members </li></ul><ul><ul><li>Targeted Recruitment Strategies </li></ul></ul><ul><ul><li>Focus on Diversity, Women & Younger Professionals </li></ul></ul><ul><li>Develop Best-Practices Guide to Membership Development </li></ul><ul><ul><li>Ambassador – Liaison to Specific Brokerages </li></ul></ul><ul><ul><li>Mentor Program - Introducing Prospects to WCR Leaders & Success Stories </li></ul></ul><ul><ul><li>Attracting Members through Education & Public Relations </li></ul></ul><ul><ul><li>High Profile Recruitment </li></ul></ul><ul><li>Retention Assessment Tools – Exit Surveys to Former Member and Non-Renewals </li></ul><ul><li>Meaningful Participation as Retention Tool </li></ul><ul><ul><li>Meaningful Induction Process </li></ul></ul><ul><ul><li>New Member Orientation </li></ul></ul><ul><ul><li>“ Task is to Ask” Program </li></ul></ul><ul><ul><li>New Member Information Kits </li></ul></ul><ul><ul><li>Electronic Communications </li></ul></ul>
  25. 25. ITEM 9 – MAKE GOOD USE OF RECRUITING OPPORTUNITIES UNDERSTAND THE BRAND
  26. 26. ARTICULATE THE BRAND
  27. 27. IF – THEN COMMITMENT
  28. 28. ITEM 10 – COMMITMENT TO MEMBERSHIP GROWTH
  29. 29. LONG TERM GOAL – GEOGRAPHIC EXPANSION
  30. 30. GEOGRAPHIC EXPANSION <ul><li>Current Membership </li></ul><ul><ul><li>Illinois: 3 Members </li></ul></ul><ul><ul><li>2012 Goal: 5 </li></ul></ul><ul><ul><li>Non-St. Louis/St. Charles/Illinois: 4 Members </li></ul></ul><ul><ul><li>2012Goal: 5 </li></ul></ul><ul><li>Board Structure </li></ul><ul><li>Satellite Chapters </li></ul><ul><li>Chapter Incubator </li></ul><ul><li>Cross-Promotion Benefits </li></ul><ul><li>Target Under-Represented Industries </li></ul><ul><li>GOAL </li></ul><ul><li>ACTION ITEMS </li></ul>
  31. 31. GEOGRAPHIC EXPANSION <ul><li>Targeted Expansion – Non-St. Louis Counties (Missouri) </li></ul><ul><li>Satellite Chapters – Jefferson County, Washington County, etc. </li></ul><ul><li>Targeted Expansion – Under-Represented Industries </li></ul><ul><li>Target Expansion – Illinois </li></ul><ul><li>New Chapter Incubator – St. Clair, Monroe, etc. </li></ul><ul><li>Recruitment of Member-at-Large </li></ul>
  32. 32. 2011 MEMBERSHIP CLASSES MEMBERSHIP STATISTICS
  33. 33. 2011 MISSOURI / ILLINOIS BREAKDOWN
  34. 34. 2011 MEMBERSHIP BY BROKERAGE
  35. 35. 2011 NATIONAL AFFILIATE MEMBERSHIP BY INDUSTRY

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