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PRDAYour Total Social Media Solution Provider
Why Social Media                                           Europe        North America                    425,435,571     ...
www.PRDA.Asia
Why Social Media           #1      #2                        www.PRDA.Asia
Why Social Media   Weber Shandwick                     www.PRDA.Asia
9-5-3-2  9 Channels     Video     Blogs     Forums     Articles     Bookmarks     Mobile     Social Sites     SMR     Micr...
Listen         www.PRDA.Asia
Listen Tracking of 希尔顿,富豪酒店,诺富特 - Hilton, Regal Hotel and Novotel                                     www.PRDA.Asia
Mention: Sanlitun, Frank Gehry, UGGFrank GehryFrank Gehry + Sanltitun                               www.PRDA.Asia
Weibo        www.PRDA.Asia
Thank you
Weibo        www.PRDA.Asia
RenRen         www.PRDA.Asia
Thank you
Thank you
Thank you
BBS? Forums              www.PRDA.Asia
BBS and ForumsBBS and Forums in China drive asignificant amount of traffic. Theyare the single biggest influencerof brand ...
Thank you
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PRDA Travel in China @ SMWHK

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Douglas White of PRDA presents @ SMWHK on Online Travel in China

Published in: Travel, Business
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Transcript of "PRDA Travel in China @ SMWHK"

  1. 1. PRDAYour Total Social Media Solution Provider
  2. 2. Why Social Media Europe North America 425,435,571 259,561,000 53% penetration 76% penetration Asia 764,435,900 20% penetrationDecember 2009, Internet WorldStats NA + Europe < Asia www.PRDA.Asia
  3. 3. www.PRDA.Asia
  4. 4. Why Social Media #1 #2 www.PRDA.Asia
  5. 5. Why Social Media Weber Shandwick www.PRDA.Asia
  6. 6. 9-5-3-2 9 Channels Video Blogs Forums Articles Bookmarks Mobile Social Sites SMR Micro sites 5 process steps Listen Conversation creation Publish Engage Analytics and measurement www.PRDA.Asia
  7. 7. Listen www.PRDA.Asia
  8. 8. Listen Tracking of 希尔顿,富豪酒店,诺富特 - Hilton, Regal Hotel and Novotel www.PRDA.Asia
  9. 9. Mention: Sanlitun, Frank Gehry, UGGFrank GehryFrank Gehry + Sanltitun www.PRDA.Asia
  10. 10. Weibo www.PRDA.Asia
  11. 11. Thank you
  12. 12. Weibo www.PRDA.Asia
  13. 13. RenRen www.PRDA.Asia
  14. 14. Thank you
  15. 15. Thank you
  16. 16. Thank you
  17. 17. BBS? Forums www.PRDA.Asia
  18. 18. BBS and ForumsBBS and Forums in China drive asignificant amount of traffic. Theyare the single biggest influencerof brand decisions online. Ease ofuse, free to access. But havelimitations. No community Less influence Competition with noise
  19. 19. Thank you
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