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Prda hku presentation_november_2012
 

Prda hku presentation_november_2012

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    Prda hku presentation_november_2012 Prda hku presentation_november_2012 Presentation Transcript

    • PRDAYour Total Social Media Solution Provider
    • PRDA● Douglas White has over 20 years of digital expertise● Founded in 2004● Launched first video portal in Hong Kong● Launched Harbour Citys first social media program● Hong Kongs first global CSR campaign● Hong Kongs first 1 million+ view video www.PRDA.Asia
    • About UsPRDAis based on over 20 years of experience in leveragingdigital platforms to build communities and spreadideas and harvest datauses a proven process to deliver quality social mediainitiatives with transparency, predictability andmeasured resultsis passionate about promoting and protecting yourbrand www.PRDA.Asia
    • Reference Mary Meeker of KPCB Internet Trends May 30, 2012http://www.kpcb.com/insights/2012-internet-trends www.PRDA.Asia
    • Our World Old NewAdvertising InterestingSide CentreVideo BurstViral SocialPush PullPrint Pixel
    • Potential - Asia is online! Europe 425,435,571 518,512,109 North 53%/63% penetration America Asia 259,561,000 764,435,900 273,785,413 76%/75% 1,076,681,059 20%/27% NA + Europe < Asia www.PRDA.Asia
    • Social sites ● Facebook ■ 800/1 Billion registered users ■ Translated into more languages than any other application ● Twitter ■ 50/170 million active users every day ■ 1.6 billion search queries per day ● Sina Weibo ■ Chinas leading SNS ■ 200/300+ million registered users
    • Age myth www.PRDA.Asia
    • www.PRDA.Asia
    • How do you manage your media ? www.PRDA.Asia
    • Subscribers in Hong Kong 100,000 1,000,000 3,200,000/ 4,078,000 www.PRDA.Asia
    • Tip of the iceberg Visible Community Data analysis Reputation Demographics Reporting Copy write Trends Influencers Translation Key words SEO Creative Monitoring www.PRDA.Asia
    • PRDA - 9 channels● Video● Blogs● Forums● Articles● Bookmarks● Mobile● Social Sites● SMR● Micro sites www.PRDA.Asia
    • 9 channels why? Social media funnel● Views ○ Using a range of medium to communicate with fans increases views and shares● Sentiment ○ Creating a deep and broad range of brand positive content protects against negative sentiment● Search ○ Properly written and search engine optimised content increase search ranking● Syndication ○ Branded channels with loyal fans always receptive to messages www.PRDA.Asia
    • How we do it? Proven process 1. Listen5. 2. ContentAnalytics creation 4. Engage 3. Publish www.PRDA.Asia
    • 1 ListenListening (monitoring) is the most important component of socialmedia strategy. It is the front line for brand protection andeffectively influencing online conversations. PRDA usesproprietary applications to track real time conversations.Listen to: ● Who ● Where ● How ● Customer info ● Competitor info ● Sentiment ● Crisis alerts www.PRDA.Asia
    • 2 Content creationBe part of the conversation. Influence and add value. Berelevant to your fans. With effective listening comes theknowledge to craft relevant content.Content: ● Relevant ● Exciting ● Influential ● Search optimised ● Colloquial/ local ● Shareable ● Positive www.PRDA.Asia
    • 3 PublishContent published to branded sites. Using 9 channels andproper placement, brand content has maximum impact. Witheffective listening comes the knowledge to place andparticipate effectively in conversations.Publish: ● Branded ● 9 channels ● Targeted ● Multilingual ● Country specific www.PRDA.Asia
    • 4 EngageEngagement is unique to social media. Amplify positivemessages. Interact with fans. Manage conversations and protectthe brand. With effective listening comes the knowledge toenhance fans brand experience and influence sentiment.Engage: ● Fan experience ● Amplify positive ● Minimise negative ● Q/A ● Influence ● Community management www.PRDA.Asia
    • 5 AnalyticsBusiness needs results. Analytics along with KPIs candemonstrate ROI or equivalent media value. Social mediashould be an investment that pays dividendsAnalytics: ● ROI ● Brand positioning ● Conversion ● Share of voice ● PR ● Offset other marketing budgets www.PRDA.Asia
    • Thank you
    • Thank you
    • Some clients www.PRDA.Asia
    • Trends ● Mobile ● China ● Language www.PRDA.Asia
    • TrendsMobile subscriptions in A/P and developing countriesoutpace rest of world, however mobile broadband lags www.PRDA.Asia
    • TrendsMobile subscriptions in A/P and developing countriesoutpace rest of world, however mobile broadband lags www.PRDA.Asia
    • Next steps www.PRDA.Asia
    • PC to Mobile www.PRDA.Asia
    • PC to Mobile www.PRDA.Asia
    • www.PRDA.Asia
    • My predictions - Big 5 www.PRDA.Asia
    • My predictions - Games www.PRDA.Asia
    • My predictions - pure mobileInstagram BeatsTwitter in DailyMobile Users for theFirst Time, DataSays www.PRDA.Asia
    • China www.PRDA.Asia
    • www.PRDA.Asia
    • GFW www.PRDA.Asia
    • China - pay to play www.PRDA.Asia
    • Fast Facts www.PRDA.Asia
    • Luxury brands on China social media www.PRDA.Asia
    • Luxury brands on China social media www.PRDA.Asia
    • www.PRDA.Asia
    • BBS and ForumsBBS and Forums in China drive asignificant amount of traffic. Theyare the single biggest influencerof brand decisions online. Ease ofuse, free to access. But havelimitations. ● No community ● Less influence ● Competition with noise
    • 2013Language www.PRDA.Asia
    • 2011integration, staffing, advertising and measurement are allkey areas of focus for social media strategists in 2011. www.PRDA.Asia
    • 2011integration, staffing, advertising and measurement are allkey areas of focus for social media strategists in 2012. Integration and Analytics www.PRDA.Asia
    • Thank you