PRDA Company Presentation 2011


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PRDA Company Presentation 2011

  1. 1. PRDAYour Total Social Media Solution Provider
  2. 2. PRDA Founded in 2004 Hundreds of successful campaigns Broad range of industries Physical presence in: Hong Kong China Philippines India U.S. www.PRDA.Asia
  3. 3. About usPRDAis based on over 20 years of experience in leveragingdigital platforms to build communities and spreadideas and harvest datauses a proven process to deliver quality social mediainitiatives with transparency, predictability andmeasured resultsis passionate about promoting and protecting yourbrand www.PRDA.Asia
  4. 4. 9 channels Video Blogs Forums Articles Bookmarks Mobile Social Sites SMR Micro sites www.PRDA.Asia
  5. 5. 9 channels - why Views Using a range of medium to communicate with fans increases views and shares Sentiment Creating a deep and broad range of brand positive content protects against negative sentiment Search Properly written and search engine optimised content increase search ranking Syndication Branded channels with loyal fans always receptive to messages www.PRDA.Asia
  6. 6. 5 step process 1. Listen 5. Analytics 2. Content creation 4. Engage 3. Publish www.PRDA.Asia
  7. 7. Step 1 - listenListening (monitoring) is the most important component ofsocial media strategy. It is the front line for brand protectionand effectively influencing online conversations. PRDA usesproprietary applications to track real time conversations.Listen to: Who Where How Customer info Competitor info Sentiment Crisis alerts www.PRDA.Asia
  8. 8. Step 2 - content creation Be part of the conversation. Influence and add value. Be relevant to your fans. With effective listening comes the knowledge to craft relevant content. Content: Relevant Exciting Influential Search optimised Colloquial/ local Shareable Positive www.PRDA.Asia
  9. 9. Step 3 - publishContent published to branded sites. Using 9 channels andproper placement brand content has maximum impact. Witheffective listening comes the knowledge to place andparticipate effectively in conversations.Publish: Branded 9 channels Targeted Multilingual Country specific www.PRDA.Asia
  10. 10. Step 4 - engageEngagement is unique to social media. Amplify positivemessages. Interact with fans. Manage conversations andprotect the brand. With effective listening comes theknowledge to enhance fans brand experience and influencesentiment.Engage: Fan experience Amplify positive Minimise negative Q/A Influence Community management www.PRDA.Asia
  11. 11. Step 5 - analytics and measurementBusiness needs results. Analytics along with KPIs candemonstrate ROI or equivalent media value. Social mediashould be an investment that pays dividendsAnalytics: ROI Brand positioning Conversion Share of voice PR Offset other marketing budgets www.PRDA.Asia
  12. 12. ReviewPRDA is an experienced end-to-end social media solutionprovider. We use a process driven approach to maximisequality, transparency and results. Decades of global digitalexperience drives the company. Local knowledge makes itwork. Monitoring Content creation Publishing - branded syndication Engagement - community and reputation management Analytics and consultancy www.PRDA.Asia
  13. 13. Thank you
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