IndiBlogger.in The Blogging Story Anoop Johnson Director – Marketing & Strategic Partnerships +91-9900001655
The Egg That Is IndiBlogger.in <ul><li>We are .. </li></ul><ul><li>Learning .. </li></ul><ul><li>Re-Defining .. </li></ul>...
IndiBlogger.in – The community perspective <ul><ul><ul><li>Network, Participate and Belong! </li></ul></ul></ul>
IndiBlogger.in – The New Media perspective <ul><ul><ul><ul><li>Network, Share and Bond! </li></ul></ul></ul></ul>
IndiBlogger.in – The New Media Approach <ul><ul><ul><ul><ul><li>Focus on quality and not quantity </li></ul></ul></ul></ul...
IndiBlogger.in - Interacting with Bloggers <ul><li>Things not to do .. </li></ul><ul><ul><ul><ul><ul><li>Approach a Blogge...
IndiBlogger.in - Interacting with Bloggers <ul><li>Things to do .. </li></ul><ul><ul><ul><ul><ul><li>Provide Content + Ins...
IndiBlogger.in  - Talking Numbers <ul><li>How many Bloggers do you need to promote your product/service? </li></ul><ul><li...
IndiBlogger.in – The stats
IndiBlogger.in - Interpreting the Stats <ul><li>Sample Scenario : Starting a service/website for Women In Bangalore  </li>...
IndiBlogger.in-   Citations <ul><li>Stats released and Published in  Gauravonomics   </li></ul><ul><li>Reports on the Stat...
An IndiBlogger – A Personal Story
IndiBlogger.in –Personal Bloggers – We Salute you!
Thank you PRCAI & Everyone <ul><li>Anoop Johnson </li></ul><ul><ul><ul><li>Director - Marketing and strategic partnerships...
We are here to answer all question  for which we know the answers. ? ? ?
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Indi Blogger Prcai Official

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Presentation made by Anoop Johnson, Director - Marketing and Strategic Partnerships at PRCAI Knowledge Series on New Media. Being shared under Creative Commons license.

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Indi Blogger Prcai Official

  1. 1. IndiBlogger.in The Blogging Story Anoop Johnson Director – Marketing & Strategic Partnerships +91-9900001655
  2. 2. The Egg That Is IndiBlogger.in <ul><li>We are .. </li></ul><ul><li>Learning .. </li></ul><ul><li>Re-Defining .. </li></ul><ul><li>Evolving .. </li></ul>
  3. 3. IndiBlogger.in – The community perspective <ul><ul><ul><li>Network, Participate and Belong! </li></ul></ul></ul>
  4. 4. IndiBlogger.in – The New Media perspective <ul><ul><ul><ul><li>Network, Share and Bond! </li></ul></ul></ul></ul>
  5. 5. IndiBlogger.in – The New Media Approach <ul><ul><ul><ul><ul><li>Focus on quality and not quantity </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Numbers don’t matter </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Approach and Reach matters </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Sustain relationships with Bloggers </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Create a “Blogger lifecycle” </li></ul></ul></ul></ul></ul>Influence
  6. 6. IndiBlogger.in - Interacting with Bloggers <ul><li>Things not to do .. </li></ul><ul><ul><ul><ul><ul><li>Approach a Blogger without a Blog </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Consider Bloggers as Journalists </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Pay a Blogger to write favorable posts on his blog </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Copy a Bloggers content without consent (Twilightfairy will kill you!) </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Never consider a MicroBlogger as a Blogger </li></ul></ul></ul></ul></ul>
  7. 7. IndiBlogger.in - Interacting with Bloggers <ul><li>Things to do .. </li></ul><ul><ul><ul><ul><ul><li>Provide Content + Inspiration </li></ul></ul></ul></ul></ul>
  8. 8. IndiBlogger.in - Talking Numbers <ul><li>How many Bloggers do you need to promote your product/service? </li></ul><ul><li>How many posts/reviews do you need to achieve? </li></ul><ul><li>How many readers do these Bloggers have? </li></ul>
  9. 9. IndiBlogger.in – The stats
  10. 10. IndiBlogger.in - Interpreting the Stats <ul><li>Sample Scenario : Starting a service/website for Women In Bangalore </li></ul><ul><ul><ul><ul><ul><li>22% of all Bloggers are women – close to 2000 bloggers </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>18% of Bloggers are from Bangalore – around 350 Bloggers </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>8% of the Bloggers post everyday – around 30 </li></ul></ul></ul></ul></ul>
  11. 11. IndiBlogger.in- Citations <ul><li>Stats released and Published in Gauravonomics </li></ul><ul><li>Reports on the Stats Published in Indian Express on May 21st 2009 </li></ul><ul><li>Presentation on the state of the Indian blogosphere Slideshare.net </li></ul>
  12. 12. An IndiBlogger – A Personal Story
  13. 13. IndiBlogger.in –Personal Bloggers – We Salute you!
  14. 14. Thank you PRCAI & Everyone <ul><li>Anoop Johnson </li></ul><ul><ul><ul><li>Director - Marketing and strategic partnerships </li></ul></ul></ul><ul><ul><ul><li>Call me +91-9900001655 </li></ul></ul></ul><ul><ul><ul><li>Send me an Email [email_address] </li></ul></ul></ul><ul><ul><ul><li>Visit us at http://indiblogger.in </li></ul></ul></ul><ul><ul><ul><li>If you are a blogger – Get your own badge at http://indiblogger.in/badges.php </li></ul></ul></ul>
  15. 15. We are here to answer all question for which we know the answers. ? ? ?
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