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MARKETING CANCER TREATMENT
MARKETING CANCER TREATMENT
MARKETING CANCER TREATMENT
MARKETING CANCER TREATMENT
MARKETING CANCER TREATMENT
MARKETING CANCER TREATMENT
MARKETING CANCER TREATMENT
MARKETING CANCER TREATMENT
MARKETING CANCER TREATMENT
MARKETING CANCER TREATMENT
MARKETING CANCER TREATMENT
MARKETING CANCER TREATMENT
MARKETING CANCER TREATMENT
MARKETING CANCER TREATMENT
MARKETING CANCER TREATMENT
MARKETING CANCER TREATMENT
MARKETING CANCER TREATMENT
MARKETING CANCER TREATMENT
MARKETING CANCER TREATMENT
MARKETING CANCER TREATMENT
MARKETING CANCER TREATMENT
MARKETING CANCER TREATMENT
MARKETING CANCER TREATMENT
MARKETING CANCER TREATMENT
MARKETING CANCER TREATMENT
MARKETING CANCER TREATMENT
MARKETING CANCER TREATMENT
MARKETING CANCER TREATMENT
MARKETING CANCER TREATMENT
MARKETING CANCER TREATMENT
MARKETING CANCER TREATMENT
MARKETING CANCER TREATMENT
MARKETING CANCER TREATMENT
MARKETING CANCER TREATMENT
MARKETING CANCER TREATMENT
MARKETING CANCER TREATMENT
MARKETING CANCER TREATMENT
MARKETING CANCER TREATMENT
MARKETING CANCER TREATMENT
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MARKETING CANCER TREATMENT

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MARKETING: CANCER TREATMENT IN SPACE

MARKETING: CANCER TREATMENT IN SPACE

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  • 1. Vivre Libre Cancer
  • 2. KOSMOS GROUP
    • Nelika Bhattacharya
    • Praveen Kumar
    • Shankhajit Kar
    • Shounak Chanda
    Nelika Bhattacharya, S hankhajit kar and Praveen Kumar (KLS )
  • 3. We, Kosmos Care, are an American healthcare service company. We provide quality healthcare solutions for cancer by radiotherapy and chemotherapy, through collaboration with hospital groups. We have collaborated with Virgin Healthcare and Virgin Life Care, which will provide infrastructure and finance for cancer treatment. We promise to give you a new life with our enhanced technology and unprecedented care to let you live once more. We will make sure that the word ‘cancer’ is no more a part of your life. Nelika Bhattacharya, S hankhajit kar and Praveen Kumar (KLS )
  • 4. Stages are a way to classify the spread of the disease - Stage I Tumor confined to breast, tumor is less than or equal to 2 cms Stage II Tumor less than 5 cms with positive underarm lymph nodes or tumor is more than 2 centimeters with negative underarm lymph nodes. Stage III Tumor is more than 5 centimeters with positive underarm lymph nodes or tumor with extension to chest wall or skin or lymph nodes fixed to one another or internal mammary lymph nodes. Stage IV Tumor has spread to other parts of the body. Nelika Bhattacharya, S hankhajit kar and Praveen Kumar (KLS )
  • 5. Radiation therapy  (or  radiotherapy ) is the medical use of ionizing radiation as part of cancer treatment to control malignant cells. It is the use of high energy X-rays and similar rays to treat the disease. This therapy can be administered externally via ‘external beam radiotherapy’ (EBRT) or internally via ‘brachytherapy’. For cancer treatment, other than skin cancer, Linear Accelerator machine is used. Nelika Bhattacharya, S hankhajit kar and Praveen Kumar (KLS )
  • 6.
    • Safety measures –
    • Nursed in special chambers
    • Staff to stay away from the patients as much as possible, to reduce exposure to radiation
    • Side effects –
    • Tiredness
    • Eating and drinking
    • Skin care
    • Changes in blood
    Nelika Bhattacharya, S hankhajit kar and Praveen Kumar (KLS )
  • 7. Chemotherapy is a kind of treatment that uses drugs to attack cancer cells. It is called a "systemic treatment" since the drug, entering through the blood stream, travels throughout the body and kills cancer cells at their sites. Chemotherapeutic drugs are chemically designed to target cells that are dividing and growing rapidly. Once they reach the cancer cells, they act to retard their growth, eventually resulting in their destruction. Chemotherapy is decided on the basis of the type of cancer. Nelika Bhattacharya, S hankhajit kar and Praveen Kumar (KLS )
  • 8. in collaboration with present
  • 9. Nelika Bhattacharya, S hankhajit kar and Praveen Kumar (KLS )
  • 10.
    • Our mission is –
    • Social responsibility
    • Excellence in all aspects of the company
    • Innovation in treatment
    • Integrity
    • Profit from work that benefits humanity
    • Continuous investment in R&D
    • Our vision is to –
    • Provide best possible treatment in new environment.
    • Anticipate and respond to new challenges.
    • Associate with cancer researchers throughout the world.
    • Continue to be a leader in cancer treatment.
    Nelika Bhattacharya, S hankhajit kar and Praveen Kumar (KLS )
  • 11.
    • Über class people
    • USA is the prime market
    • European Union due to a significant part of the world’s rich people living there
    Nelika Bhattacharya, S hankhajit kar and Praveen Kumar (KLS ) CLASS OF PEOPLE INCLUSIVE OF Capitalist Top level executives, high ranked politicians, oil tycoons Upper class Top level executives, celebrities, heirs Super rich Corporate executives
  • 12.
    • 4 bedded facility with individual attention
    • Individual communication facilities all round the clock
    • Virgin Galactic flight to carry food, water and other necessities bi-monthly
    • 2 engineers and 2 nurses work in two-month shift and are then replaced
    • Doctors employed with Galacticare
    Nelika Bhattacharya, S hankhajit kar and Praveen Kumar (KLS )
  • 13.
    • Artificial gravity (by Centrifuge)
    • The Centrifuge is a laboratory for conducting artificial gravity in the International Space Station
    • It consists of the Life Sciences Glovebox (LSG), Centrifuge Rotor (CR), and Centrifuge Accommodation Module (CAM)
    • Life Sciences Glovebox provides an enclosed environment (work volume) in which biological specimens and chemicals are isolated from the pressurized environment of the module and crew members can manipulate those specimens through gloves. The LSG is the largest (500-liter) biological experiment equipment used on orbit to date.
    Nelika Bhattacharya, S hankhajit kar and Praveen Kumar (KLS )
  • 14. Nelika Bhattacharya, S hankhajit kar and Praveen Kumar (KLS )
  • 15.
    • Radiotherapy centre in outer space
    • Specially-designed space shuttle for carrying patients
    • Specialized equipments
    • Adaptability of equipments to adjust concentration of gamma rays depending on seriousness of cancer
    Nelika Bhattacharya, S hankhajit kar and Praveen Kumar (KLS )
  • 16. Price - USD 7,800,000 approx. (radiotherapy) Strategy adopted - Skimming Pricing Strategy Nelika Bhattacharya, S hankhajit kar and Praveen Kumar (KLS )
  • 17.
    • GALACTI CARE headquarter is in Prescott, Arizona due to its proximity to the Upham launch pad, New Mexico (which is the adjoining state to Arizona).
    • The Spaceship will be launched from the newly constructed launch pad at Upham, New Mexico.
    • The International Space Station is approximately 220 miles (354 km) from earth at any given time.
    • Virgin Airlines will provide chartered flights to its customers
    Nelika Bhattacharya, S hankhajit kar and Praveen Kumar (KLS )
  • 18. Nelika Bhattacharya, S hankhajit kar and Praveen Kumar (KLS )
  • 19. Nelika Bhattacharya, S hankhajit kar and Praveen Kumar (KLS )
  • 20.
    • Organize events where specific prospective customers and prominent media people will be interacted with
    • Elite membership in Virgin Active health club and Virgin Health Care
    • Magazines like Forbes and People
    • Advertisements in Golf Clubs, Cruises, High-end hotels
    Nelika Bhattacharya, S hankhajit kar and Praveen Kumar (KLS )
  • 21. Nelika Bhattacharya, S hankhajit kar and Praveen Kumar (KLS )
  • 22.
    • Carcinogenic (cancer-causing) cells’ growth rate in space
    • Faster treatment leads to maximum chances of recovery
    • Germs become ineffective, so no infections
    • Support from Virgin Group
    • Ready availability of space-port at International Space Station
    • No visible competition in the near future
    Nelika Bhattacharya, S hankhajit kar and Praveen Kumar (KLS )
  • 23.
    • Orthodox mentality of people and fear in the minds
    • High cost for treatment
    • Dependence on Virgin Galactic for supplies
    • Huge rent to be paid to International Space Station
    Nelika Bhattacharya, S hankhajit kar and Praveen Kumar (KLS )
  • 24.
    • First-mover’s advantage
    • Building own spaceships
    • Medical treatment for ISS engineers
    Nelika Bhattacharya, S hankhajit kar and Praveen Kumar (KLS )
  • 25.
    • Dominance of Virgin Group
    • Small market at initiation
    • Rapid development of cancer treatment on Earth
    • Life risk for patients while travelling to and from Earth
    Nelika Bhattacharya, S hankhajit kar and Praveen Kumar (KLS )
  • 26. Nelika Bhattacharya, S hankhajit kar and Praveen Kumar (KLS )
  • 27.
    • Positive approach towards space by the newly formed government
    • Financial grants by the government on a regular basis
    • Minimized rules and regulations for the citizen regarding space tours
    • Importance to space commercialization
    • Change in government policies
    • Tax policies
    Nelika Bhattacharya, S hankhajit kar and Praveen Kumar (KLS )
  • 28.
    • Recession period in progress
    • GDP of  U.S.A $3.658 billion
    • Large part of the budget goes into research
    Nelika Bhattacharya, S hankhajit kar and Praveen Kumar (KLS )
  • 29.
    • People readily adopt new ideas
    • Liberal thinking of people
    • Doctors affiliated to WHO, so people trust them
    • Engineers trained at NASA (i.e. welfare of working force)
    Nelika Bhattacharya, S hankhajit kar and Praveen Kumar (KLS )
  • 30.
    • Most advanced space technology in USA
    • R&D department of Galacticare
    • Americans well adapted with technological advancements
    Nelika Bhattacharya, S hankhajit kar and Praveen Kumar (KLS )
  • 31. Nelika Bhattacharya, S hankhajit kar and Praveen Kumar (KLS )
  • 32.
    • Political situation is stable
    • Financial grants by the governments to European Space Agency
    • Rules and regulations regarding space tours are being relaxed
    • Importance to space commercialization
    • Change in government policies
    • Tax policies
    Nelika Bhattacharya, S hankhajit kar and Praveen Kumar (KLS )
  • 33.
    • Recession period in progress, but effect is less than USA
    • GDP of  EU $ 13.06 trillion
    • Grants for space research is increasing tremendously
    • EU has a common currency Euro (€)
    Nelika Bhattacharya, S hankhajit kar and Praveen Kumar (KLS )
  • 34.
    • Open-minded people
    • People gaining interest in outer space
    • Doctors – members of WHO, so people rely more
    • Significant part of its population is aged; lot of them suffer from cancer
    Nelika Bhattacharya, S hankhajit kar and Praveen Kumar (KLS )
  • 35.
    • ESA’s fast developing space technology giving NASA competition
    • Europeans take interest in space research; well informed about current technology
    • ESA  has entered into a €340 million joint venture with the Russian  Federal Space Agency
    Nelika Bhattacharya, S hankhajit kar and Praveen Kumar (KLS )
  • 36.
    • Building own space shuttles
    • Expanding our services towards treatment of other diseases
    • Entering Asian markets
    • Increasing investment in R&D
    • Building own engineering and nurse training unit
    Nelika Bhattacharya, S hankhajit kar and Praveen Kumar (KLS )
  • 37. Nelika Bhattacharya, S hankhajit kar and Praveen Kumar (KLS )
  • 38. Conclude? We are just getting started !!! Nelika Bhattacharya, S hankhajit kar and Praveen Kumar (KLS )
  • 39. Our sincere thanks to Mr. PMN Bhagavath Krishnan Mr. Abhirup Ghosh Mr. Tarun Vyas Mr. Rohit Mukherjee Miss Mayuri (KIIT LAW STUDENTS)

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