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Global Director of Emerging Media of PR Newswire Michael Pranikoff presentation at the Media Coffee in Hong Kong May 15, 2014 is on how digital and social media has changed online news reporting and ...

Global Director of Emerging Media of PR Newswire Michael Pranikoff presentation at the Media Coffee in Hong Kong May 15, 2014 is on how digital and social media has changed online news reporting and content distribution. Click on the link to view the archived video download the PDF presentation and http://prna.co/1yTlhwE

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Michael Pranikoff's Presentation at the Media Coffee event Presentation Transcript

  • 1. http://www.flickr.com/photos/83346641@N00/3562071888/
  • 2. Michael Pranikoff Global Director, Emerging Media PR Newswire http://about.me/michaelpranikoff michael.pranikoff@prnewswire.com @mpranikoff michaelpranikoff
  • 3. eMarketer report, June of 2013.
  • 4. Source: CNNIC Jan. 2013 - Statistical Report on Internet Development in China
  • 5. Source: http://blog.gfk.com/2014/03/finding-simplicity-in-a-multi-device-world/Source: http://blog.gfk.com/2014/03/finding-simplicity-in-a-multi-device-world/
  • 6. Source: http://blog.gfk.com/2014/03/finding-simplicity-in-a-multi-device-world/Source: http://blog.gfk.com/2014/03/finding-simplicity-in-a-multi-device-world/
  • 7. Source: http://blog.gfk.com/2014/03/finding-simplicity-in-a-multi-device-world/Source: http://blog.gfk.com/2014/03/finding-simplicity-in-a-multi-device-world/
  • 8. Search On A Smartphone Every Day Search from Product Information Consume News Via Their Mobile Device Watch Video Once A Month Watch Video Every Day Multitask 69%* 57% 65% 59% 83% 53% 85% 76% 24% 25% 83% 86% Source: Google Our Mobile Planet June 2013 / CNNIC - Statistical Report on Internet Development in China 2013*
  • 9. Source: ADMA Digital Yearbook 2012
  • 10. Source: PR Newswire Asia Media Landscape – April 2014
  • 11. UserGeneratedEditorial Consumer Business TODAY’S CHANGING MEDIA LANDSCAPE
  • 12. Source: U.S. Bureau of Labor Statistics From 2001-2011, the number of news outlets DECREASED BY ROUGHLY 10%1 During that same time, the number of employed journalists DROPPED BY NEARLY 50%1 MEDIA NEED YOUR NEWS! Journalists are expected to produce more with less, while still: • Telling stories in multiple ways (photos, video, infographic, etc.) • Publishing in more channels (print, web, blog, social, etc.)
  • 13. http://youtu.be/WW_dBQPAeDY
  • 14. Source: The American Journalist in the Digital Age – Indiana University May 2014
  • 15. Paid Media Traditional Ads Owned Media Corporate Content Earned Media Organic Converged Media Promoted Sponsored Branded That Is Shared Based on Altimeter Group Research
  • 16. Source: http://moz.com/blog/panda-patent-brand-mentions
  • 17. Source: 2014 In-lab study by Nielsen, commissioned by inPowered
  • 18. Company News Tweets Facebook posts Demos Surveys Case studies White papers Collateral Infographics Ads Forums Testimonials Newsletters & emails Apps & Games 85%of brand marketers are publishing content. But only Source: Forrester, October 2013
  • 19. Company News Tweets Facebook posts Demos Surveys Case studies White papers Collateral Infographics Ads Forums Testimonials Newsletters & emails Apps & Games 36% are doing it effectively. But only Source: Forrester, October 2013
  • 20. YOUR WEBSITE Image source: http://sciencelakes.com
  • 21. Source: PR Newswire Web Analytics, June 2012 Releases including multiple multimedia resulted in up to NEARLY 10 TIMES more than that of text-only releases
  • 22. Using multimedia in your releases increases journalist and public engagement By 35% According to internal sample research comparing press releases that contain multimedia with those that do not.
  • 23. It only takes us 150 milliseconds to process an image Source: http://neomam.com/interactive/13reasons/
  • 24. Use Less Words
  • 25. http://ow.ly/x56ZR
  • 26. of what they SEE & DO 80%of what they READ 30% Source: Lester, P. M. (2006). Syntactic Theory of Visual Communication.
  • 27. After 3 Days After 30 Days
  • 28. Image sources: • http://ebooks.adelaide.edu.au/f/fitzgerald/f_sc ott/gatsby/chapter1.html • AP
  • 29. TRUST RELIABILITY DELIGHT Publish a steady stream of content Keep it relevant & interesting
  • 30. les.com/wp-content/uploads/2009/11/thank-you-for-sign.jpg