Cb Intro Presentation Final April 2010

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Cb Intro Presentation Final April 2010

  1. 1. PRESENTATION OVERVIEW REALOGY REAL ESTATE DIVISION COLDWELL BANKER REAL ESTATE DIVISION COLDWELL BANKER AUSTRALIA
  2. 2. C O L D W E L L B A N K E R PA R E N T C O M PA N Y Realogy’s Real Estate Franchise & Brokerage Network:
  3. 3. REAL ESTATE CORPORATION
  4. 4. COLDWELL BANKER REAL ESTATE CORPORATION An Incredible Success Story: Founded in 1906 by Colbert Coldwell and Benjamin Arthur Banker after the great San Francisco earthquake and fire.
  5. 5. COLDWELL BANKER REAL ESTATE CORPORATION Coldwell Banker began as a commercial real estate company. In 1937 they opened a residential real estate department. In the 1950’s Coldwell Banker began to expand to Phoenix. 1960’s Seattle, 1970’s Atlanta, Chicago, & Washington D.C. By 1976 Coldwell Banker offices opened coast to coast.
  6. 6. COLDWELL BANKER REAL ESTATE CORPORATION In 1994 the first international franchise office was opened in Toronto, Canada. Offices in the Caribbean, Europe and Australia followed. Global turnover is now over 265 billion
  7. 7. GLOBAL NETWORK 49 Countries - 3,325 Offices - 97,000 Sales Associates
  8. 8. GLOBAL NETWORK Australia (25) Honduras (3) Romania (11) Aruba (1) India (1) Singapore (3) Bahamas (8) Indonesia (27) South Korea (6) Belize (1) Ireland (10) St Kitts (2) Bermuda (1) Italy (5) St Lucia (1) Canada (241) Japan (30) St Martin (France) (1) Cayman Islands (4) Jamaica (2) Turkey (9) Kuwait (2) China, Hong Kong (86) Turks & Caicos Isles (1) Korea (4) Costa Rica (11) Lebanon (10) UAE (3) Malta (1) Venezuela (39) Columbia (10) Vietnam Mexico (48) Czech Republic (1) Virgin Islands (British) 1 Netherlands (41) Dominican Republic (8) Netherlands Antilles (2) Virgin Island (USA) 5 Ecuador (1) Nicaragua (2) Egypt (14) Panama (3 France (10) Peru (5) Puerto Rico (1) Greece (1) Guatemala (1)
  9. 9. AWARDS & RECOGNITION PROGRAM
  10. 10. RESIDENTIAL OFFICES IN AUSTRALIA QUEENSLAND Coldwell Banker Australasian Property Alliance – Hawthorn, Brisbane Coldwell Banker Coldwell Banker Barrier Reef – Cairns & Port Douglas Coldwell Banker Carter Real Estate –Kirra, Gold Coast Residential Offices Coldwell Banker Discovery Coast Realty – Agnes Water, Discovery Coast Coldwell Banker Elite Properties - Palm Beach, Gold Coast Coldwell Banker GC Property Group - Main Beach & Labrador, Gold Coast Coldwell Banker Inspire – Hamilton, Brisbane Coldwell Banker Ledgerwood Realty – Paradise Point, Gold Coast Coldwell Banker New Homes, Watermark Homes – Beenleigh, Gold Coast Coldwell Banker Property Direct – West End, Brisbane Coldwell Banker Special Projects – Miami, Gold Coast Coldwell Banker Surfers Realty– Surfers Paradise, Gold Coast NEW SOUTH WALES Coldwell Banker Cripps & Cripps – Sutherland & Cronulla Coldwell Banker Double Bay - Double Bay, Sydney Coldwell Banker Regency Realty – Chatswood Coldwell Banker Premier Real Estate - Kincumber Coldwell Banker South West Realty – Wattle Grove VICTORIA Coldwell Banker Napoleone Realty – Doncaster East
  11. 11. COMMERCIAL OFFICES IN AUSTRALIA Coldwell Banker QUEENSLAND Commercial Offices Coldwell Banker Commercial Property Direct – Brisbane Coldwell Banker David Taylor Commercial Realty – Brisbane Coldwell Banker GC Property Group – Gold Coast Coldwell Banker Elite Commercial – Gold Coast
  12. 12. OFFICES Coldwell Banker Elite Properties – Gold Coast
  13. 13. OFFICES Coldwell Banker GC Property Group – Gold Coast
  14. 14. COLDWELL BANKER MERCHANDISE
  15. 15. COLDWELL BANKER BRANDING
  16. 16. COLDWELL BANKER BRANDS
  17. 17. PROPERTY SIGN BOARDS
  18. 18. PRINT ADVERTISING
  19. 19. MARKETING DIRECT MAIL
  20. 20. ON-LINE ADVERTISING TEMPLATES Easy-to-use Coldwell Banker advertising templates are available via your local newspaper groups on-line system.
  21. 21. ON-LINE SERVICES “We pride ourselves on continually striving to “raise the bar” in the real estate industry”.
  22. 22. NATIONAL WEBSITES www.coldwellbankerpreviews.com.au www.coldwellbanker.com.au
  23. 23. CB NATIONAL WEBSITES www.cbcommercial.com.au
  24. 24. NATIONAL WEBSITES  Realestate.com.au  Homehound.com.au  Domain.com.au
  25. 25. INTERNATIONAL WEBSITES Coldwell Banker became the 1st real estate brand to have a presence on-line, www.coldwellbanker.com was established in 1996.
  26. 26. INTERNATIONAL WEBSITES  Coldwellbanker.com  Coldwellbankerpreviews.com  Luxuryrealestate.com  Primelocation.com (optional)  Loopnet.com (optional)
  27. 27. INTERNATIONAL WEBSITES www.cbcworldwide.com
  28. 28. INTERNATIONAL AFFILIATIONS  http://www.hifx.com/  http://www.moneycorp.com/
  29. 29. “AGENT BOX” – CRM SYSTEM With the advent of new technology, the real estate industry has shifted its focus to “value-added” services. • It’s about technique • Technology • Customer and client convenience • Service, attention, professionalism and value.
  30. 30. SOCIAL NETWORKING
  31. 31. SEARCH ENGINE OPTIMISATION & PAY PER CLICK
  32. 32. COLDWELL BANKER TRAINING Marketing and Systems Training • Coldwell Banker Orientation • Previews International Orientation and Certification • Agent Box (CRM System)
  33. 33. BRAND INITIATIVES 2009/2010
  34. 34. NATIONAL RUGBY LEAGUE SPONSORSHIP.
  35. 35. Sharks will play in four states of Australia and New Zealand in 2010.
  36. 36. 18 FOOT SKIFF SPONSORSHIP SYDNEY HARBOUR
  37. 37. Racing on Sydney Harbour - October 2009 to March 2010 • Fleet of over 30 sponsored boats • Other Key Brands Panasonic, Asko, Channel 7, Fisher and Paykel, De’Longhi/Rabbitohs).

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