Media awarness training bringing it all togetherPresentation Transcript
USING MEDIA FOR POSITIVE CHANGE
“ Children and youth spend more time using media than they do engaged in any other activity. They have more opportunity to learn about themselves, sexuality, and the nature of relationships from media than they do from school, parents, or any other source…Sexual content is prevalent and easy to access in a variety of media platforms from TV to the Internet, even at very young ages.”
National Campaign to Prevent Teen and Unplanned Pregnancies
The following types of media are powerful sex educators for young people:
Social Networking Sites
The kinds of media young people use every day typically portrays early, unprotected sexual behavior as normal, glamorous and risk free. The use of contraceptives or potentially negative outcomes are almost never discussed.
USING THE MEDIA FOR TEACHABLE MOMENTS
There was a Friends episode that
portrayed condom failure, resulting in
1.67 million viewers ages 12-17 were surveyed…
Half of the adolescents that watched and discussed the episode with an adult recalled the information that condoms were 97% effective.
This was twice the proportion of those that did not discuss it with anyone.
Collins, Rebecca L., Marc N. Elliott, Sandra H. Berry, David E. Kanouse, Dale Kunkel, Sarah B. Hunter, and Angela Miu, “Watching Sex on Television Predicts Adolescent Initiation of Sexual Behavior,” Pediatrics , Vol. 114, No. 3, September 2004.
Collins, Rebecca L., Marc N. Elliott, Sandra H. Berry, David E. Kanouse, and Sarah B. Hunter, “Entertainment Television as a Healthy Sex Educator: The Impact of Condom-Efficacy Information in an Episode of Friends ,” Pediatrics , Vol. 112, No. 5, November 2003.
Use TV shows and Movies to encourage people to think
critically about what they are watching.
Take Gossip Girl for instance…
How should we address this situation with teens? What are the relevant points we should bring up for discussion?
Movies such as “Juno” and “Knocked Up” address unplanned pregnancy but suggest that happy endings are to be expected.
Discussing the reality of these movies with young people could help to bring up some inaccuracies and promote teachable moments. What are some points for discussion?
TV SHOWS AND MOVIES THAT YOU CAN USE
Secret Life of the American Teenager
16 and Pregnant
That 70s Show
My Wife and Kids
Fifteen and Pregnant (made for TV Movie)
Angels in America
70% of teenage girls report reading magazines regularly. Of these 70%, about half said they use magazines as a way to find information on sex, birth control, or ways to prevent STDs.
Two-thirds of these teens said they don’t look for this information from any other sources.
MAGAZINES National Campaign to Prevent Teen and Unplanned Pregnancy http://www.thenationalcampaign.org/
MEDIA OBSESSION WITH CELEBRITY BABIES AND “BABY BUMPS” Many portrayals of celebrities in magazines, on TV, and online glamorize pregnancy and motherhood. How is this affecting our young peoples’ attitudes about pregnancy?
GYT (GET YOURSELF TESTED)
MTV has teamed up with Planned Parenthood, Seventeen Magazine, the CDC and the Kaiser Family Foundation to promote the importance of people getting themselves tested for STDs.
MTV premiers Pedro and Dean’s List
Parents, teachers, social workers, mentors, and other youth serving professionals should be encouraged to have conversations with young people about these different mediums.
We should encourage and help young people to think critically about what they are watching, reading, and hearing and how it effects their behavior.
USING ONLINE SOCIAL NETWORKING TOOLS
YOUTUBE AND VIDEOS
Encourage young people to
make videos that promote
The services you offer
Issues you are organizing around
Have a contest to see who can get the most views on YouTube.
Winner of the dogooder.tv contest
PURCHASE A FLIP VIDEO CAMERA! THEY ARE CHEAP! ONLY $150-$220, SOFTWARE INCLUDED http://www.theflip.com/
Create a blog to share information
Young people can create blogs and share information on healthy sexuality (posting about STD prevention, HIV prevention, etc.)
Create a profile or a group on Facebook to share information. Invite people to be your friend, join your group, or to become a fan of your organization .
Use Twitter to share information about what your young people or organization is doing. Twitter can give short updates or direct people to a blog, website, etc…
WEBSITES WITH ACCURATE INFORMATION ABOUT SEXUAL HEALTH
http://blog.thenationalcampaign.org/pregnant_pause/ (blog for teens)
http://sexreally.com/ (for teens)
http://www.amplifyyourvoice.org/ (for teens)
(from this website there are links to websites specifically for young women of color, Spanish speaking youth, and LGBT youth)
Use some facts:
The average adolescent (ages 12-18) spends the equivalent of a part-time job or 6-7 hours a day, hooked up to some type of media.
Youth in the U.S. spend more time with the media than they do in school or with their parents.
More than half (55%) of all American youths ages 12-17 use online social networking sites.
77% of active internet users read blogs
Over 75% of teens view videos on the internet
Kids and the Media by D.F. Roberts and U.G. Foehr Pew Internet & American Life Project
EVERYONE ELSE IS DOING IT…
Many professionals and organizations are using the media and social networking sites to promote the messages of their organizations.
Research organizations like yours and find their social networking sites. This may make your administration more comfortable knowing other people are doing it .
INCLUDE YOUR IT DEPARTMENT AND OTHER ADMINISTRATION IN THE PROCESS
Include your IT department and other administration from the beginning.
All of the social networking sites have multiple levels of security which could ease some of their anxieties .
GIVE PEOPLE TIME TO EXPLORE
Give the people that you work with time to explore different mediums.
Suggest some TV shows or movies to watch that you are interested in using, or watch them together with your administration and explain how you would like to use it as a teaching tool.
Help them explore different social networking sites.
POLICIES ABOUT SOCIAL NETWORKING
Encourage your administration to come up policies regarding social networking.
These policies will help protect the organization and/or the clients.
Let your administration know that using social networking sites is a new, and successful way of marketing services.
Make sure to track your outcomes so that you can prove that using the Media works for your organization.
Conduct focus groups with young people and staff
Monitor your social networking sites on a regular basis to see how many people are tuning in!
Note any change in the amount of people using your services and try to connect it to your new sites!
Video Clips Friends Condom Episode: http://www.youtube.com/watch?v=cKznS61KipM&feature=related (Search on YouTube: Joey with the condoms ) Gossip Girl Season 1: http://www.youtube.com/watch?v=IYfagHrJs4E (search on YouTube: Gossip Girl Chuck and Blair limo scene) Knocked Up Advertisement: http://www.youtube.com/watch?v=SZfgASFP_SE (search on YouTube: Watch Knocked Up Full Movie Part 1) Mean Girls: http://www.youtube.com/watch?v=sJ9I8Z2xbwM (search on YouTube: Mean Girls Health Class)