III.  Keep it Simple, join the          conversation              Tactics of Digital Marketing“I am easily satisfied with ...
Show Who You Are (genuinely)             Express yourself              Respect others         Know your audience          ...
Create a list of 3‐                     1   5 keywords                          relevant to your                          ...
On‐Page SEO          Off‐Page SEO     Step 3.  Optimize your Website
Key Components of a Great Blog                     • An Attention‐Grabbing                        Article Title           ...
Monitor Social Media                          • Google Alers                          • Twitter                          •...
Decide on Your      Website        1   Offer     Visitors                        Create Calls‐to‐         Sales          L...
Best Practices                        •List‐Building                        •Sending                        •Converting   ...
Optimization             • Emails & Calls‐               to‐Action             • Downloads             • Video8. Be Mobile...
Implement an                         1   Analytics Program                            Identify                         2  ...
“Googlee” 1   yourself, subscribe     to news about you    Verify your 2   reputation and     influence    Size your activ...
Social        • CommunicationNetworking                • Knowledge Social Media      Transfer   Social       • Reputation ...
Q&A
Upcoming SlideShare
Loading in …5
×

El Negocio es Social, Nuevamente (The Business is Social, Again!) - 3 Tactics of Digital Marketing

466 views

Published on

Worshop "El Negocio es Social, Nuevamente!" (The Business is Social, Again!). Training session delivered at the "Camara de Empresarios Latinos de Houston" (CELH) on 1/28/2012

Section 4. Tactics of Digital Marketing

http://www.ncontacto.com/el-negocio-es-social.html

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
466
On SlideShare
0
From Embeds
0
Number of Embeds
72
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

El Negocio es Social, Nuevamente (The Business is Social, Again!) - 3 Tactics of Digital Marketing

  1. 1. III.  Keep it Simple, join the  conversation Tactics of Digital Marketing“I am easily satisfied with the very best.” ‐ Winston Churchill
  2. 2. Show Who You Are (genuinely) Express yourself Respect others Know your audience Keep it simple 1. Develop your i‐brand
  3. 3. Create a list of 3‐ 1 5 keywords  relevant to your  business. Choose keywords  2 based on  difficulty and  relevance Design and  3 optimize your  website around  your keywordsStep 2.  Create a Keyword Strategy
  4. 4. On‐Page SEO Off‐Page SEO Step 3.  Optimize your Website
  5. 5. Key Components of a Great Blog • An Attention‐Grabbing  Article Title • Well Written & Formatted  Text • Images/Videos • Links • Call‐to‐Action Other Types of Content • Ebooks • Whitepapers • How‐to videos • Webinars • SlideshowsStep 4. Create Blog and Other Content
  6. 6. Monitor Social Media • Google Alers • Twitter • Google Reader / RSS • Facebook Insights Use Social Networks • Twitter • Facebook • LinkedinStep 5.  Promote Content & Participate in Social Media
  7. 7. Decide on Your  Website 1 Offer Visitors Create Calls‐to‐ Sales  Leads 2 Action Create Landing  3 Pages Customers Test, Measure &  4 IterateStep 6. Convert site trafic into Leads
  8. 8. Best Practices •List‐Building •Sending •Converting •MeasuringStep 7.  Nurture Leads with Email Marketing
  9. 9. Optimization • Emails & Calls‐ to‐Action • Downloads • Video8. Be Mobile‐Friendly
  10. 10. Implement an  1 Analytics Program Identify  2 Opportunities Set a Metric for  3 Success Refine 4 Evaluate 5Step 9.  Analyze & Refine Strategies
  11. 11. “Googlee” 1 yourself, subscribe  to news about you Verify your 2 reputation and  influence Size your activity 3 in the social  networks 10.  Monitor your Reputation
  12. 12. Social  • CommunicationNetworking • Knowledge Social Media Transfer Social  • Reputation Relevance Social  • Operational ValueCollaboration Social Technologies by Purpose
  13. 13. Q&A

×