El Negocio es Social, Nuevamente  (The Business is Social, Again!)  -  3 Tactics of Digital Marketing
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El Negocio es Social, Nuevamente (The Business is Social, Again!) - 3 Tactics of Digital Marketing

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Worshop "El Negocio es Social, Nuevamente!" (The Business is Social, Again!). Training session delivered at the "Camara de Empresarios Latinos de Houston" (CELH) on 1/28/2012 ...

Worshop "El Negocio es Social, Nuevamente!" (The Business is Social, Again!). Training session delivered at the "Camara de Empresarios Latinos de Houston" (CELH) on 1/28/2012

Section 4. Tactics of Digital Marketing

http://www.ncontacto.com/el-negocio-es-social.html

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El Negocio es Social, Nuevamente  (The Business is Social, Again!)  -  3 Tactics of Digital Marketing El Negocio es Social, Nuevamente (The Business is Social, Again!) - 3 Tactics of Digital Marketing Presentation Transcript

  • III.  Keep it Simple, join the  conversation Tactics of Digital Marketing“I am easily satisfied with the very best.” ‐ Winston Churchill
  • Show Who You Are (genuinely) Express yourself Respect others Know your audience Keep it simple 1. Develop your i‐brand
  • Create a list of 3‐ 1 5 keywords  relevant to your  business. Choose keywords  2 based on  difficulty and  relevance Design and  3 optimize your  website around  your keywordsStep 2.  Create a Keyword Strategy
  • On‐Page SEO Off‐Page SEO Step 3.  Optimize your Website
  • Key Components of a Great Blog • An Attention‐Grabbing  Article Title • Well Written & Formatted  Text • Images/Videos • Links • Call‐to‐Action Other Types of Content • Ebooks • Whitepapers • How‐to videos • Webinars • SlideshowsStep 4. Create Blog and Other Content
  • Monitor Social Media • Google Alers • Twitter • Google Reader / RSS • Facebook Insights Use Social Networks • Twitter • Facebook • LinkedinStep 5.  Promote Content & Participate in Social Media
  • Decide on Your  Website 1 Offer Visitors Create Calls‐to‐ Sales  Leads 2 Action Create Landing  3 Pages Customers Test, Measure &  4 IterateStep 6. Convert site trafic into Leads
  • Best Practices •List‐Building •Sending •Converting •MeasuringStep 7.  Nurture Leads with Email Marketing
  • Optimization • Emails & Calls‐ to‐Action • Downloads • Video8. Be Mobile‐Friendly
  • Implement an  1 Analytics Program Identify  2 Opportunities Set a Metric for  3 Success Refine 4 Evaluate 5Step 9.  Analyze & Refine Strategies
  • “Googlee” 1 yourself, subscribe  to news about you Verify your 2 reputation and  influence Size your activity 3 in the social  networks 10.  Monitor your Reputation
  • Social  • CommunicationNetworking • Knowledge Social Media Transfer Social  • Reputation Relevance Social  • Operational ValueCollaboration Social Technologies by Purpose
  • Q&A