I. And the World changed…              Web 2.0 and the impact to the World“There is little doubt that we are in the midst ...
1. Old Good Days                   2. What is Web                        2.0 ?                                 3. Understa...
Old Good Days!
Once upon a time…
People
ShareExpress
TrustRecommendations
Meet peopleMatch making
ReputationManagement  Analytics Social CRM
VOIPSkype
EmailWall posting
SMSMicro‐blogging
Discussion forums      Chats
One‐to‐one  commerce    CRM  Customer communities  Shopping    ranking
Affiliation communities Location   based  marketing Customer  feedback
Ecommerce shopping    Personalized shopping experience  Reccomendations
Multi‐player gaming     Social gamesFan driven communities
Internet RadioMusic streaming Music sharing
Photo sharing Video sharing
Facebook   pages Google+   circlesMy Space   pages
Twitter campaigns   Text   chains
Wikis   Anonymous emailExternal boards / UseNet
Is n’t it?
“Web 1.0 was  Commerce Web 2.0 is   People” ‐ Ross Mayfield         What is Web 2.0?
WWW was                                          Web 2.0              born!                                          Confe...
Web 1.0                       Web 2.0                 “the mostly read‐only Web”       “the widely read‐write Web”        ...
Technology                                                  Social                                                Computin...
Web 1.0                        Web 2.0www.whitehouse.gov (1997)      www.whitehouse.gov (Now!)             Read           ...
Web 1.0                       Web 2.0Frontpage 98                    www.weebly.com       Web coders                      ...
Web 1.0                           Web 2.0Netscape Communicator 4.61     Google Chrome                                     ...
Web 1.0                    Web 2.0Geeks                 Everybody          What’s changed
Connected OrganizationsWeb 1.0          • Millions          Connected PeopleWeb 2.0          • 6 Billion          Connecte...
Web 1.0   Web 2.0
IV. Understanding Effects of Web 2.0
“You are better off    You do not need to                            understanding Human 1.0 – understand the Web 2.0     ...
It’s more about the people than the technology
Connect & Communicate
What’s happen?
Reciprocidad                                Social Framework    FairnessMimicking Others                                 W...
Knowledge network – not Tribes – Not Market Segments                                 information channel   Human‐centricit...
I‘m 52.  I don’t understand this social       technology stuff…•   Similar than     “physical” social     stuff•   Without...
Meet people,  start  conversationsAnswer questions,  help othersAsk questions,  trust others’  adviceBuild  relationsh...
 Meet people,   start   conversations Answer   questions,   help others Ask   questions,   trust others’   advice Buil...
Q&A
El Negocio es Social, Nuevamente  (The Business is Social, Again!)  - 1 Web 2.0
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El Negocio es Social, Nuevamente (The Business is Social, Again!) - 1 Web 2.0

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Worshop "El Negocio es Social, Nuevamente!" (The Business is Social, Again!). Training session delivered at the "Camara de Empresarios Latinos de Houston" (CELH) on 1/28/2012

Section II. The Web 2.0 and the Impact to the World

http://www.ncontacto.com/el-negocio-es-social.html

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El Negocio es Social, Nuevamente (The Business is Social, Again!) - 1 Web 2.0

  1. 1. I. And the World changed… Web 2.0 and the impact to the World“There is little doubt that we are in the midst of a revolution of a much  more profound and fundamental nature than the social and political  revolutions of the last half century.” ‐ Arthur Erickson
  2. 2. 1. Old Good Days 2. What is Web  2.0 ? 3. Understanding  effects of Web  2.0 Topics
  3. 3. Old Good Days!
  4. 4. Once upon a time…
  5. 5. People
  6. 6. ShareExpress
  7. 7. TrustRecommendations
  8. 8. Meet peopleMatch making
  9. 9. ReputationManagement Analytics Social CRM
  10. 10. VOIPSkype
  11. 11. EmailWall posting
  12. 12. SMSMicro‐blogging
  13. 13. Discussion forums Chats
  14. 14. One‐to‐one  commerce CRM Customer communities Shopping  ranking
  15. 15. Affiliation communities Location  based  marketing Customer  feedback
  16. 16. Ecommerce shopping Personalized shopping experience Reccomendations
  17. 17. Multi‐player gaming Social gamesFan driven communities
  18. 18. Internet RadioMusic streaming Music sharing
  19. 19. Photo sharing Video sharing
  20. 20. Facebook  pages Google+  circlesMy Space  pages
  21. 21. Twitter campaigns Text  chains
  22. 22. Wikis Anonymous emailExternal boards / UseNet
  23. 23. Is n’t it?
  24. 24. “Web 1.0 was  Commerce Web 2.0 is  People” ‐ Ross Mayfield What is Web 2.0?
  25. 25. WWW was  Web 2.0  born! Conference Linkedin Facebook Google Twitter 20001990 2010 sixdegrees Friendster Mosaic (Netscape) Yahoo! MySpace .com BubbleSource: Wikipedia History
  26. 26. Web 1.0 Web 2.0 “the mostly read‐only Web” “the widely read‐write Web” 250,000 sites 367,000,000 sites collective intelligence User Published generated content content 45 million global users 2 billion+ global usersSource: Wikipedia, Netcraft 1996 2011 Increased scale of users and content….
  27. 27. Technology Social Computing Social changeSource: Forrester Convergence of Technology and People 28
  28. 28. Web 1.0 Web 2.0www.whitehouse.gov (1997) www.whitehouse.gov (Now!) Read Read, write,  contribute What’s changed
  29. 29. Web 1.0 Web 2.0Frontpage 98 www.weebly.com Web coders Anyone What’s changed
  30. 30. Web 1.0 Web 2.0Netscape Communicator 4.61 Google Chrome iOS App RSS Reader Web browsers Multiple Access What’s changed
  31. 31. Web 1.0 Web 2.0Geeks Everybody What’s changed
  32. 32. Connected OrganizationsWeb 1.0 • Millions Connected PeopleWeb 2.0 • 6 Billion Connected DevicesWeb 3.0 • 100 Billion Connected IntelligencesWeb 4.0 • 1 Trillion The Impact of Technology
  33. 33. Web 1.0 Web 2.0
  34. 34. IV. Understanding Effects of Web 2.0
  35. 35. “You are better off  You do not need to  understanding Human 1.0 – understand the Web 2.0  not as individuals, but as  technologies hyper‐social creatures"To understand how to do business in a 2.0 world…
  36. 36. It’s more about the people than the technology
  37. 37. Connect & Communicate
  38. 38. What’s happen?
  39. 39. Reciprocidad Social Framework FairnessMimicking Others We Like Gathering MeritocracySource: The Hyper‐Social Organization – F. Gossieaux & E. Moran Hyper‐Social Traits
  40. 40. Knowledge network – not Tribes – Not Market Segments information channel Human‐centricity – not  Emergent messiness – not  Company‐centricity hierarchical fixed processesHyper‐Social companies think differently
  41. 41. I‘m 52.  I don’t understand this social  technology stuff…• Similar than  “physical” social  stuff• Without constrains of  time or space But…
  42. 42. Meet people,  start  conversationsAnswer questions,  help othersAsk questions,  trust others’  adviceBuild  relationships Dealing with Social Technologies
  43. 43.  Meet people,  start  conversations Answer  questions,  help others Ask  questions,  trust others’  advice Build  relationships Same On‐line
  44. 44. Q&A
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