PPC for Smartphone Workaround
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“Enhanced” targeting became mandatory July 2013, giving us more advanced device, day parting, ...
“Enhanced” targeting became mandatory July 2013, giving us more advanced device, day parting,
geotargeting and more. For those you previously enjoyed the ability to target computers / tablets or
smart phones in separate campaigns, July 22 was a Black Day. This new Enhanced platform “forces”
advertisers to target all devices in a single campaign! Today, however, I’ll teach you how to break out
of those confines, with a “smart workaround”, a methodology I’ve developed to “purely” target
specifically for your smart phone only campaigns.
I’ll demonstrate this technique on two areas of adwords:
1. Smart phone only SEARCH campaigns.
2. Smart phone only Product Listing Ads (PLA) campaigns.
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