Clean Sweep Your Negative Keywords into Lists to Avoid Unncessary Clicks

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How to setup your negative keywords lists for Google Adwords. Don't pay for irrelevant clicks any longer.

How to setup your negative keywords lists for Google Adwords. Don't pay for irrelevant clicks any longer.

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  • 1. Before we discuss how negatives will help us save money, lets see how they affect our CPC, costper click…Adrank = QS x max CPCQuality Score is mainly a factor of CTRMore negatives… higher CTR… higher quality score… lower max cpc for same adrank score!
  • 2. Scroll further down…
  • 3. Advanced Tip: If you are running PLA (product listing ads), also apply your negative liststo this campaign, as well as to Search Companion Campaigns, a new beta product.
  • 4. What if you add tons of negative keywords, there may be a CONFLICT?Easy method for diagnosing conflicts… the keyword diagnosis tool…
  • 5. One Last Caveat, within Keyword Diagnosis Tool, there is also anothergreat tool, you should always be using: The Adwords Preview Tool…