Google AdWords Remarketing Setup

548 views
420 views

Published on

Online Remarketing through Google AdWords is a tactic around driving visitors who previously visited your site back through an ad for a return visit. Have a segment of visitors who added an item to their shopping cart but didn't complete the checkout process? Hit them with a remarketing ad and bring them back to your site to complete the sale! Follow along with this easy to follow step by step guide on setting up a Remarketing Campaign in Google AdWords.

Published in: Business, Technology, Art & Photos
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
548
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
21
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Google AdWords Remarketing Setup

  1. 1. Remarketing A Step by Step Guide to Set Up Remarketing in Google AdWords
  2. 2. STEP #1 - BUILDING AN AUDIENCE 2 Once logged into your AdWords account, select Audiences on the left hand navigation under Shared Library From here you can access your remarketing tag and lists. If you have not utilized remarketing before, you will need to create an All Visitors tag and implement it on all pages of your domain.
  3. 3. (CONT.) Select Set up remarketing and AdWords will email you a Google AdWords remarketing tag. 3
  4. 4. STEP #2 - CREATE A CAMPAIGN 4 Create a new Remarketing campaign to store your custom ads specifically tailored to drive return visitors of your site.
  5. 5. STEP #3 - SELECT A REMARKETING LIST Create your first ad group, set a default bid, and select the remarketing list you wish to target. In Shared Library > Audiences, you can create separate rule-based lists that will segment visitors depending on the specific pages they viewed. 5
  6. 6. STEP #4 - CREATE OR UPLOAD ADS 6 Create text or image ads that are specifically designed to entice previous visitors who may already know about your brand. You can also build new image ads in AdWords using the Display ad builder tool.
  7. 7. (CONT.) 7 If you have your own image ads to upload, be sure they meet the AdWords image size specifications: 250x250 336x280 200x200 120x600 468x60 160x600 728x90 300x600 300x250 970x90 Acceptable file formats are: .GIF, .JPG, .JPEG, .PNG, .SWF Files must be less than 150KB in size.
  8. 8. ACTIVATION Once your remarketing list is populated, campaign setup, and ads activated, your remarketing campaign is ready to go. Set your daily budget and watch your remarketing efforts drive sales from returning visitors! 8
  9. 9. NEED HELP FROM THE EXPERTS? PPC Essentials by Portent, Inc. PPC ESSENTIALS OFFERS: • Remarketing setup • No contract, month to month account management • Insightful month-end reports delivered straight to your inbox Contact us today to learn how we can help you! 9

×