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Spiritmedia Presentation

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Spiritmedia presentation from Graham Bell, Managing Partner at Spiritmedia Edinburgh. Presented at #PPAScotland's quarterly member meeting in conjunction with the IPA.

Spiritmedia presentation from Graham Bell, Managing Partner at Spiritmedia Edinburgh. Presented at #PPAScotland's quarterly member meeting in conjunction with the IPA.

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Spiritmedia Presentation Spiritmedia Presentation Presentation Transcript

  • “Our mission is to reach the very soul ofour culturein terms of finding the rightmix of creative mediaopportunities and platforms”…it’s not just about negotiating the cheapest media deal
  • Sectors
  • Client Experience
  • The Empowered Consumer
  • TVRadioPrintCinemaOutdoorDMOnlineSocialMediaPPCTraditionalReceptive
  • TVRadioPrintCinemaOutdoorDMOnlineSocialMediaPPCIn ControlToday
  • Research
  • TARGET GROUP INDEXMedia & productconsumption, lifestyleanalysis, correspondencemapping & clusteranalysisBRITISH AUDIENCERESEARCH BUREAUTV audience data, viewinghabits, audience profilesetc.NEILSEN MEDIA RESEARCHCompetitor activity trackingRADIO AUDIENCEMEASUREMENTRadio listening habits bydemographicJoint IndustryCommittee for Regionaland Local Press AnalysisDONOVAN DATA SYSTEMSMedia BookingAdministrationINTERNATIONALPRACTITIONERS OFADVERTISINGGOOGLE TRENDSSearch Term Research, ClickThrough rate %, IndustryBenchmarksCOMSCOREDigital BusinessAnalytics, Source of IndustryTrends and Measurements
  • Our Process
  • BRIEFThe Process
  • BRIEFResearch• Market• Target Audience• Media Consumption• Opportunity AnalysisThe Process
  • BRIEFResearchPlanning• Use data and tools to optimiseweight• Timescale• ExperienceThe Process
  • BRIEFResearchPlanningEvaluation• Does the media meet theobjectives?• Does it fit with creative direction?• Is exposure optimised with targetaudience?The Process
  • BRIEFResearchPlanningEvaluation• Does the media meet theobjectives?• Does it fit with creative direction?• Is exposure optimised with targetaudience?No? Modification requiredThe Process
  • BRIEFResearchPlanningEvaluationProposal• Outline of plan• Rationale for decisions• Further recommendationsThe Process
  • BRIEFResearchPlanningEvaluationProposal• Outline of plan• Rationale for decisions• Further recommendationsModification requiredThe Process
  • BRIEFResearchPlanningEvaluationProposalApproval +Booking• Monitoring of performance• Response analysis• Modification to the plan if required• Keeping up to date with newopportunitiesThe Process
  • BRIEFResearchPlanningEvaluationProposalApproval +BookingContinual liaising with Marketing Manager, media owners andcreative agencyThe Process