www.popai.com Helpful Hints to Win OMA Gold Learn from POPAI’s OMA expert the inside knowledge you need to help put your company on the path to OMA Gold.
Largest and most prestigious contest in the Marketing at Retail industry NOT just a beauty contest, judges strongly consider sales results Only contest with online and in person judging OMA Introduction 2
3 Important Dates for 2011
Early Deadline – Wednesday, November 24, 2010
$50 off each entry
Regular Deadline – Friday, January 14, 2011
Late Deadline – Friday, January 28, 2011
$50 additional fee for each entry
Entry Fees and Exhibiting at GlobalShop 4 Regular Entry Fees for entries submitted and paid for by January 14, 2011
Exhibitor at Retail Marketplace $349 Non-Exhibitor $599
All entries submitted and paid for by November 24, 2010 receive $50 off. All entries submitted and paid for between January 15, 2011 and January 28, 2011 must pay an additional $50 fee per entry.
Entry Fees and Exhibiting at GlobalShop 5 If you are interested in receiving the discount and exhibiting at GlobalShop please contact the appropriate person listed below. 32% Companies A-FDreama McDaniel, Account ExecutivePhone: 770-291-5420Fax: firstname.lastname@example.org Companies G-ODavid Muirhead, Senior Account ExecutivePhone: 770-291-5432Fax: email@example.com Companies P-ZRoarke Dowd, Senior Account ExecutivePhone: 770-291-5428Fax: firstname.lastname@example.org 27%
What Makes a Good Entry? 6 A good write up Clear pictures Details
Entrant Company Mechtronics Corporation Client Company Procter & Gamble Corporation Title Duracell MyGrid Launch Displays Display of the Year – Semi-Permanent 7
Sample Case History Question & Answer 8 OBJECTIVES List the primary objectives of this entry. Develop a flexible display program for the introduction of the new Duracell MyGrid Charging Pad. Provide clear consumer communication for all retailers and an interactive shopper experience for participating retailers with this new charging pad product concept. Provide different display options that meet specific customer merchandising & operational needs during the pre-National launch introduction.
Sample Case History Question & Answer 9 SHOPPER ENGAGEMENT How does this entry attract, involve, and educate the consumer?
Shoppers were able to view this display from long distance, as well as take advantage of the interactive device from close range. The Duracell logo on the sides of both displays, as well as the base of the Staples End Cap display, reinforced the branded heritage of the new MyGrid product.
The MyGrid Charging Pad graphics included photos of the units with the compatible Motorola & Nokia cell phones and Blackberries, clearly explaining to the consumer which devices can be charged with MyGrid.
The interactive pad demonstrated a device with a charging skin that the consumer could lift and place on the demo MyGrid pad.
Sample Case History Question & Answer 10 RESULTS How is this entry effective in driving brand performance and generating sales at retail? Both units shipped in November in time for December 2009 merchandising, and initial reports indicate positive product sell through. Staples' and Meijer's Merchandising & Operations personnel were extremely pleased with both the graphic and structural design for both displays. Staples appreciated the quality and robustness of the interactive charge pad with shoppers and have had no reports of damage or malfunction to this unit. Meijer acknowledged the design of the simulated MyGrid Charging Pad demo and may request the interactive demonstration pad during the next phase of the MyGrid launch.
The Online Entry Process 11 Enter directly on our website http://contest.popai.com
The Online Entry Process 12
The Online Entry Process 13 Make sure you’re in the correct contest! You must click “I Agree” to move on
The Online Entry Process 14 Start a new entry here Select an old entry from here
The Online Entry Process 15 Make sure all tabs have the information needed
The Online Entry Process 16 CHOOSE CAREFULLY! You will not be allowed to make changes once the entry is submitted!
The Online Entry Process 17 Keep answers CLEAR, CONCISE, and RELEVANT! and please make sure you save your work.
The Online Entry Process 18 Make sure to check your spelling! Fact card information will appear in the Creative Gallery as well.
The Online Entry Process 19 The default is for the trash fee, but there is no charge to donate product The selection will not appear after you save, but the information is saved for POPAI to retrieve later.
The Online Entry Process 20 Please be sure to follow the image requirements. You won’t be able to upload if the file is too large! If you don’t have two different pictures, please submit the same photo twice.
The Online Entry Process 21 This will only appear after all information has been submitted and the entry is checked ready for payment.
Category Booth ID Number and Shipping 22 A unique identifying number for each entry which allows your shipment to be delivered to the correct area on the floor. Numbers will be emailed in February. A shipping kit with all forms and contact information from Freeman will be emailed with the Category Booth ID Number. The next page shows how to find your display on the floor plan with your number.
Category Booth ID Number and Shipping 23 Entry Title: SPE23-16-Permanent
On Site Set Up 24 BE PREPARED!! Make sure that everyone who will be involved in the set up process has the following information for each entry.
Entry Title and Category
Cat Booth ID Number
Method of Shipment (with documents if provided)
Instructions for setting up the display
Any tools needed for setting up the display
If the display will be shipped back (and the shipping container saved) or if the display will be trashed
Contact phone number if person who entered online will not be onsite
On Site Set Up 25 POPAI Staff and Marshals will be available to help you find your location on the show floor. If you run into any problems, contact the area Marshal first. They can help with the majority of problems and can point you towards the right person for bigger problems. NOTE: You will not be allowed to change category or division onsite. All entries will be placed and judged in the category entered in. There will be no exceptions!
Judging 26 PHASE 2: ONSITE JUDGING The second phase of the judging process is completed on the OMA Show floor during GlobalShop.
Judging 27 All of the judging process is confidential. Please do not ask a POPAI staff member or anyone else why your entry didn’t win. We don’t know and we couldn’t tell you if we did. All entrants will have the ability to review their scores and judge comments from online judging after the contest. Instructions will be emailed, along with a detailed explanation of the scoring structure.
Award Structure 28 Gold, Silver, and Bronze medals are awarded in each category according based on the following requirements: They must meet the minimum average score requirement for Gold (8), Silver (7), Bronze (6). Total number of medals awarded based on a percent of entries in each category, not in each division. Gold There can be no more than 2 golds in each category, or no more than 7.5% of the entries in that category. Silver There can be no more than 3 silvers in each category, or no more than 12% of the entries in that category. Bronze There can be no more than 5 bronzes in each category, or no more than 20% of the entries in that category.
Award Structure 29 ScoreMedal Received 8.5 Gold 8.4 Gold 8.3 Silver 8.2 Silver 8.1 Silver 8.0 Bronze 7.9 Bronze In this example, entries with scores high enough to qualify for a gold were bumped down due to the maximum number of awards.
The Awards Gala 30 Join us on Tuesday, March 29 to find out the winners! This year will highlight all of the gold, silver, and bronze winners, plus the Creative and Digital Signage winners. Aren’t you curious to find out who won Display of the Year? Was it you?? This year all gold winners will be able to take their statues home that night! Have it in your booth the next day or sitting next to you on the plane ride home!
Breakdown 31 Breakdown will take place on Wednesday, March 30 from 3pm – 10 pm. Anything left on the show floor after that point will be thrown away. Please note that all empty containers will be brought to the show floor as quickly as possible, but it can take up to 3 hours for all empties to reach the show floor. Please make any travel arrangements accordingly.
Have Questions? 32 Please contact me at email@example.com or 703-373-8805. I’m here to make this as painless as possible.