Investor Relations & Social Media


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  • How is investor relations currently using SM and what are future trends? #IRSM
  • @NIRI_National is the largest professional IR association w/ over 3,300 members #IRSM
  • Very interesting article from @IRmagazine on how investors currently use SM #IRSM
  • Have you seen any of the brands you follow post financial results on various SM platforms? #IRSM #NewhouseSM6
  • “The companies doing it are the leading technology companies.” –Donna Stein #IRSM
  • @q4websystems provides online IR solutions. Check out their blog and whitepapers on IR and SM #IRSM
  • “It’s an extremely challenging thing to try and incorporate" -Kerri Thurston on SM use for IR. Garmin's IR twitter is @GarminStock #IRSM
  • Here is another example of a separate IR Twitter account, @DellShares #IRSM Do you think it’s more or less effective to separate IR accounts from company SM accounts? #IRSM
  • Facebook linked to @CiscoSystems website providing options on how to listen to financial results #IRSM
  • See how @LinkedIn uses @slideshare incorporating LinkedIn and StockTwits feed #IRSM
  • “Each company should keep [its investors], nurture them and build upon that network.” - @TMHoward, CEO of @IRSmartt #IRSM
  • Google has its own IR page on Google+ #IRSM
  • @StockTwits provides conversation surrounding stocks & also IR solutions #IRSM
  • “People that are afraid of social media have to realize that this is the trend” -@chicagosean #IRSM
  • #NewhouseSM6, go to we'll talk about how you can use Seeking Alpha without being a financial wiz #IRSM
  • Where do you see the future of investor relations and social media? #IRSM
  • Thanks to @TMHoward @chicagosean Donna Stein and Kerri Thurston for providing great insights to help with this #IRSM presentation
  • Investor Relations & Social Media

    1. 1. Social Media &Investor Relations#IRSM
    2. 2. Investor Relations“A strategic management responsibility that integrates finance, communication, marketing and securities law compliance to enable the most effective two- way communication between a company, the financial community, and other constituencies, which ultimately contributes to a company’s securities achieving fair valuation” (NIRI, 2003).
    3. 3. How Investors Search2009 Journal of Economic Psychology  Balanced investors 10.8%  Online Investors 11.1%  Moderate investors 24.1%  Workplace investors 24.1%  Reluctant investors 30%High-information strategy 22%Moderate-information strategy 48% Loibl, C., &Hira, T.K. (2009). Investor information search. Journal ofLow-information strategy 30% Economic Psychology, 30, 24-41. doi:10.1016/j.joep.2008.07.009 How are investors searching today?
    4. 4. Social MediaTop 3 social media platforms used for investor relations:Majority aren’t using SM specifically for IRPress releases, quarterly financials, annual reports, corporate videos, industry news, media coverage and conferencesTech Companies
    5. 5. Donna SteinManaging Partner, Donna Stein & PartnersAdjunct Professor, S.I. Newhouse School of Public Communications“The companies doing it are the leading technology companies because of their business and the nature of the products they make.”
    6. 6. Q4 Web Systems Findings63% 44% 40% 29% .COM BLOG 64% 88% 65% 18% @q4websystems
    7. 7. Kerri ThurstonDirector of Investor Relations, Garmin“It’s an extremely challenging thing to try and incorporate…It’s going to mostly attract retail investors.” @GarminStock
    8. 8. TwitterIR page vs. combining IR information on regular social channels
    9. 9. FacebookGreatest use in U.S.and Canada for IRTypicallyinformationincluded oncompanyFacebook page
    10. 10. SlideShareAcquired by LinkedIn in May 2012Corporate Social Responsibility, annual reports and generalmeetings, corporate performance, merger and acquisition detailsIncorporating StockTwits on SlideShareConvergence of platforms /
    11. 11. YouTube Brian Gladden, CFO of Dell, and Steve Schuckenbrock discuss quarter with Rob Williams, VP of investor relations
    12. 12. Tim HowardCEO, IR Smartt Inc.“Each company should keep [its investors], nurture them and build upon that network.”“Public companies thought the way to get word out was to use direct mail and newsletter sources…now there’s a push to do the same thing with social media.” @TMHoward @IRSmartt
    13. 13. Google on Google+ Early earnings release Google’s response: Ability to control the flow of information specifically aimed towards investors
    14. 14. StockTwitsInvestor Communications Solutions: Around 200 companies currently using Allows for custom compliance messages API partnerships with Yahoo Finance, Reuters, Bloomberg, Bing Finance, CNN Money @StockTwits
    15. 15. StockTwits
    16. 16. Sean McLaughlinDirector of Investor Relations Solutions for StockTwits“People that are afraid of social media have to realize that this is the trend…We’ll be here when you’re ready, but eventually you’ll have to be ready.” @chicagosean
    17. 17. Seeking Alpha “Seeking Alpha is the premier website for actionable stock market opinion and analysis, and vibrant, intelligent finance discussion.” 250 articles daily 5,000 contributors Free 1,500 public companies Focuses on opinion and analysis Primarily written by investors
    18. 18. One Possible Explanation Diffusion of Innovations
    19. 19. Challenges and Changes Challenges Changes? Compliance and legal  Generational disclaimers  JOBS Act Resources  Continuous increase in SM Upkeep use Investors listening more on  What else? SM than engaging
    20. 20. Questions?